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FULL AGENDA

Pre-registration opens at 3:00pm

10:00 – 18:00
European Lotteries Meet-up
15:30 – 17:00
Gaming in Holland at the Trustly Bar
15:00 – 20:00
Pre-registration at Frankie’s, the Trustly Bar
19:00 – 0:00
Networking Drinks at Frankie’s, the Trustly Bar

For more information about the schedule or opportunities to speak, please contact Andrew McCarron – [email protected]

Registration opens at 8:30am

Exhibition hall opens at 9:00am

10:15 – 11:00

WORLD CUP AND BEYOND
DRAKE SUITE
10:15 – 11:00
Life beyond the bonus: will price boosts rule the roost?
With sign-up bonuses increasingly under pressure from both customers and marketing, what alternatives can operators use to reach their audience?
Speakers:
Manuel Stan,
Central Brand Marketing Director, Kindred Group
Florian Guede,
CMO, Mybet
Eddie Bennett,
Managing Director, Boylesports
Moderator:
George Elek,
Head of Media Relations, Oddschecker

GLOBAL MARKET PROFILES
HARRIS SUITE
10:15 – 11:00
SPAIN – A new window of opportunity
With the licensing process still open, what opportunities exist in one of the hotbeds for sport and football in particular.
Speakers:
Jacob Curciel Lopez,
CEO, OPTIMA
Mikel López de Torre,
Chairman of Jdigital Spain, Sportium
Christian Tirabassi,
Senior Partner, Ficom Leisure
Pablo Ortiz,
Group Sales Director, Baskonia-Alavés Group
Moderator:
Willem van Oort,
Founder, Gaming in Spain

BETTING ON INNOVATION
HOLLINS SUITE
10:15 – 11:00
Addressing the complexities of contextual marketing for in-playContextual marketing takes on yet another dimension for sportsbooks, as customers are not just across devices and channels but also have expectations of real time experiences based on changing odds, events and betting behaviours. How do you address these challenges?
Speakers:
Brendan O’Kane,
CEO, OtherLevels
Richard Harris,
former Head of Online Marketing, PaddyPowerBetfair

AI BOOTCAMP
BONETTI SUITE
10:15 – 11:00
The Social Media Hacks Workshop
Heard of social channels but no idea how to harness the beast? Join this interactive workshop to learn the latest trends, hacks and conversation tactics to create engaging content, convert value customers and build a membership community that drives incremental revenue to your affiliate business.
Speakers:
Sarah Sangster,
Sangster Digital, Digital Marketing Specialist

11:00 – 11:20
Networking Refreshment Break

11:00 – 11:20

WORLD CUP AND BEYOND
DRAKE SUITE
11:20 – 12:05
Match Day Live – Engaging customers in a live environment
Betting now places an optimal emphasis on live customer dynamics – just look at designer bets for an example of this, and engagement, but how is this managed efficiently?
Speakers:
Endre Nesset,
Interim Director of Sports, Gaming Innovation Group
Matt Scarrott,
Director of Sportsbook & VIP, Betvictor
Mark Powell Bevan,
Head of Marketing & Content, Paddy Power Betfair
Moderator:
Meir Moses,
VP Business Development, Don Best Sports

GLOBAL MARKET PROFILES
HARRIS SUITE
11:20 – 12:05
ITALY – Living without the World Cup
Italy are staying at home this summer – for the first tournament since 1958. How will bookmakers generate interest in the World Cup?
The progressive Italian betting regulations have made the market an attractive place to do business – but where can things improve?
Speakers:
Fabio Schiavolin,
CEO, SNAITech
Francesco Carione,
Managing Director, La Gazzetta dello Sport
Quirino Mancini,
Partner, Tonucci & Partners
Marco Castaldo,
CEO, Microgame
Moderator:
David Clifton,
Director, Clifton Davies
Session Sponsor:
Microgame

BETTING ON INNOVATION
HOLLINS SUITE
11:20 – 11:50
World Cup Acquisition: Turning Tournament Punters into Repeat Players
A session looking at uncovering the specific behavioral patterns that distinguishes the different World Cup Punters from one another and focus on how to maximise their long term retention and value.
Speakers:
Motti Colman,
Director of New Business, ‎Optimove
BETTING ON INNOVATION
HOLLINS SUITE
11:50 – 12:20
Playing The Game – how to engage and monetise non-betting football fans
As both the cost of acquiring new customers and the rate of churn increase, this session explores the opportunity for new game types to emerge that appeal to the broader fanbase, addressing the challenge of how to engage and monetise new customers.
Speakers:
Bruce Bale,
CEO, Sportdec

AI BOOTCAMP
BONETTI SUITE
11:20 – 12:05
The “Real Deal” SEO Workshop
Ever wanted to know how you can improve your rankings or perform a detailed SEO audit? Andy will be revealing exactly how to audit your own site, spot the unicorn SEO tactics that will drive increased traffic specific to sports betting.. There’s also an opportunity to win an intensive Audit worth 4,500 with Andy to growth hack your affiliate site. So don’t miss it!
Speakers:
Andrew Edwards,
CEO, Mad About Media

12:05 – 12:50

WORLD CUP AND BEYOND
DRAKE SUITE
12.05 – 12:50
DFS – Fantasy’s last stand in Europe?
Is the World Cup the last big opportunity for fantasy sports to break the European market? Or are we just at the start of something big?
Speakers:
Valery Bollier,
CEO, Oulala
John Gordon,
CEO, Premier Punt
Bjorn Fjellby,
COO, Scout Gaming Group
Jeffrey Haas,
Chief International Officer, DraftKings
Moderator:
Sam Cooke,
Editor, Esports Insider

GLOBAL MARKET PROFILES
HARRIS SUITE
12.05 – 12:50
SCANDINAVIA – Survival of the Fittest
What can betting stakeholders learn from Nordic players, as investors place a higher emphasis on international growth and creating dynamic brand and product propositions.
Furthermore, why have Scandinavian sector start-ups been more effective at growth and scale, whilst surviving all-round tougher business conditions. A panel of seasoned Nordic betting experts discuss shared traits, competencies and dynamics
Speakers:
Jesper Soegaard,
CEO, Better Collective
Jari Vahanen,
Senior Vice President, Veikkaus
Ismail Vali,
Director of Marketing – NordicBet, Consultant
Moderator:
Morten Ronde,
CEO, Nordic Gambling

BETTING ON INNOVATION
HOLLINS SUITE
12.20 – 12:50
OPTA & Sky Bet’s blueprint for player props perfection
Opta and Sky Bet expose what’s changed to drive the boom in betting on player and team stats, tips and traps for operators and why fans may never watch football the same way again.
Speakers:
Shane Gannon,
SVP, Perform Betting
Andy Wright,
Head of Sports, Sky Betting & Gaming
Duncan Alexander,
@OptaJoe, Opta Chief Analyst

AI BOOTCAMP
BONETTI SUITE
12.05 – 12:50
The Big Link Debate
his session discusses why you simply cannot ignore link building as part of your website growth strategy and exactly what strategies are required for sports betting affiliates to make it successful. Nick Garner will deliver detailed insights on what Google wants in 2018 and how you can make that work for your sports betting affiliate site.
Speakers:
Nick Garner,
Rize Digital

12:50 – 14:00
Networking Refreshment Break – Lunch served in the exhibition hall

14:00 – 14:45

WORLD CUP AND BEYOND
DRAKE SUITE
14.00 – 14.45
Sports Media – cutting through the noise with content
Facebook and Twitter will be key battlegrounds this summer – but will other networks provide better ROI?
Speakers:
Chris Harrison,
Industry Head – Performance Markets, Google
Ingo Kulbach,
Head of Entertainment, Sport1 Media GmbH
Mark O’Donnell,
Head of Betting & Gaming, Trinity Mirror
Jimmy Lloyd,
Sun Sport Content Development Editor, News International
David Duffield,
VP of Sales, Minute Media
Moderator:
David Knight,
International Media Expert

GLOBAL MARKET PROFILES
HARRIS SUITE
14:00 – 14:45
AFRICA – Tackling changing laws
How to operate effectively in a football mad region with an array of different and fluid rules when it comes to sports betting.
Speakers:
Mathew Symmonds,
CEO, WebAnalysisSolutions
Ian Hogg,
Investor, BetBoss.co.ke
Martin Sack,
Group Manager: Online Business Development, Sun International
Sergei Portnov,
CEO, Parimatch
Moderator:
Scott Longley,
Founder, Clear Concise Media

BETTING ON INNOVATION
HOLLINS SUITE
14.00 – 14.30
Innovation in Automation – The Trading Room of the Future
After derivative pricing and in-play betting first brought the need for automation to the trading room, what is the future of pricing automation for the industry?
Algosport discusses the betting products of tomorrow and how this will drive the need for increased levels of automation and innovation.
Speakers:
Leigh Herdman,
CEO, AlgoSport

AI BOOTCAMP
BONETTI SUITE
14.00 – 14.45
Content strategies for Sports Betting Affiliates
How to build your brand whilst climbing the Search Engine Results. This session will deliver an in depth analysis of the sportsbetting environment and how affiliates can growth hack their traffic creating innovative content strategies that help build a brand voice and engage a targeted audience.
Speakers:
Martin Calvert,
Marketing Director, Blue Claw Media

14:45 – 15:30

WORLD CUP AND BEYOND
DRAKE SUITE
14:45 – 15:30
Speaking with integrity – the latest tactics against match fixing
With the next World Cups in Russia and Qatar, there is more focus than ever on football integrity. How are bookmakers working with football to keep out the fixers?
Speakers:
Jake Marsh,
Head of Integrity, Perform
Eric Konings,
Sports Betting Integrity Officer, Kindred Group
Gilles Maillet,
Sport Integrity Director, La Francaise Des Jeux
Giancarlo Sergi,
General Secretary, Global Lottery Monitoring System (GLMS)
Moderator:
Morten Larsen,
Chief Analyst, Oxford Research

GLOBAL MARKET PROFILES
HARRIS SUITE
14:45 – 15:30
USA – Making America a great market again
Will it, won’t it? The US market could be the biggest betting market on the planet – but it all depends on the Supreme Court. But how would the market look? What do US punters want?
Speakers:
Paris Smith,
CEO, Pinnacle
Robin Roy,
Director of Sales:North America, Sportsradar
Mark Blandford,
Founder, Sportingbet
Moderator:
David Sargeant,
CEO, iGaming Ideas

BETTING ON INNOVATION
HOLLINS SUITE
14:30 – 15:00
Developments in payments: Treat yourself to an ‘instant’ lift
As customers seek instant payment gratification, Trustly assesses how bookmakers can accentuate their incentives, bonuses and offers through instant pay-out products.
Speakers:
Nicholas Tucker,
Head of Sales, Trustly
BETTING ON INNOVATION
HOLLINS SUITE
15:00 – 15:30
Resolving two ‘pain points’ for a sports betting business
TCM Inplay discusses disrupting customer acquisition and traffic monetisation with a mobile-first social gaming strategy.
Speakers:
Jim Yu,
CEO, & Founder, TCM Inplay

AI BOOTCAMP
BONETTI SUITE
14:45 – 15:30
Starting your esports Journey
An in-depth analysis of the current esports market and trends. In this session you’ll learn how you can use this channel as an early adopter to monetise your business using the infrastructure you already have in your sports betting affiliate business. Exactly what you need to know to make money in this channel.
Speakers:
Per Wolf,
Esports Expert

15:30 – 16:00
Networking Refreshment Break

16:00 – 16:45

WORLD CUP AND BEYOND
DRAKE SUITE
16:00 – 16:45
Transfer window – keeping players engaged for the new season
After investing on new customers, what options do operators have to keep sign ups warm before the onset of the new domestic seasons?
Speakers:
Simon Westbury,
Chief Commercial Officer, VSoftco
Martin Wachter,
CEO, Golden Race
Tim Green,
CEO, Highlight Games
Richard Terry,
Senior Games Producer – Virtuals Live, Inspired
Moderator:
Kelly Kehn,
Principal Consultant, Kelly A. Kehn Consulting.

GLOBAL MARKET PROFILES
HARRIS SUITE
16:00 – 16:45
Asia – Effective ways to reach an audience
How are operators tackling the opaque regulatory landscape in the region? Which is the most effective way of reaching the end user? Expensive sponsorship or social media and new technology?
Speakers:
Jim Yu,
CEO, TCM Inplay
Bill Mummery,
Executive Director, SBOBET
Archie Watt,
CFO, Luckbox
Adriaan Brink,
CEO, BetterBetting
Moderator:
Nelson Ferrigni,
Managing Director, Ogoun Consulting
Moderator:
Better Betting

BETTING ON INNOVATION
HOLLINS SUITE
16:00 – 16:30
A New Approach – Identifying Global Trends in Suspicious Betting Patterns 2017
Presenting key findings from a forthcoming report that examines global trends in irregular football betting patterns, this session will provide stakeholders in football integrity with insights derived from innovative techniques using inside-the-market expertise and data analytics in a pioneering partnership between the Perform Group and Starlizard Integrity Services.
Speakers:
Jake Marsh,
Head of Integrity, Perform
Affy Sheikh,
Head of Integrity, Starlizard Integrity Services
BETTING ON INNOVATION
HOLLINS SUITE
16:30 – 17:00
Blockchain – a true game-changer
Blockchain is set to disrupt the entire betting market. It will increase transparency, open new markets, provide the ability to drive down costs by reducing transaction fees and in turn provide operators with the ability to give better odds. The question is how quickly this will happen.
Speakers:
Eugene Malahov,
CMO, Proof of Toss

AI BOOTCAMP
BONETTI SUITE
16:00 – 16:45
Destination Africa – Negotiating the Next Big Affiliate Market
From Nigeria and Kenya to South Africa, sportsbooks in sub-Saharan Africa are increasingly diversifying their marketing mixes to include the affiliate channel. Offering significant revenue opportunities for savvy, affiliates, Income Access has gathered together a panel of affiliates, as well as local brands and service providers, to share their perspectives about the next big destination for affiliate marketing.
Speakers:
Sarafina Wolde Gabriel,
VP Operations Income Access Paysafe Group + Other Expert Guest Speakers

WORLD CUP AND BEYOND
DRAKE SUITE
16:45 – 17:30
Finding a partner – the hidden benefits of football sponsorship
Shirt sponsorship is a very visible method of marketing, but what other assets help reach the fanbase? Do the other partnership options provide more ROI?
Speakers:
Harj Hir,
Head of Partnerships Engagement, Leicester City Football Club
Clive Russell,
Managing Director, BD Sports Rights
Phil Canavan,
Director, SEM Global
Shaun Simmonds,
Head of Marketing (Europe, Sportpesa)
Moderator:
Jaap Kalma,
Former Chief Commercial Officer, AC Milan

GLOBAL MARKET PROFILES
HARRIS SUITE
16:45 – 17:30
EASTERN EUROPE – Noisy neighbours
What kind of an opportunity does a World Cup in Russia provide for the industry in nearby markets?
Speakers:
Stilian Shishkov,
CEO, Sportal.bg
Martin Lycka,
former Senior International Legal Counsel, Paddy Power Betfair
Lasha Machavariani,
CEO, Setanta Sports Media
Veiko Krünberg,
Managing Director of Online Operations & Sportsbook, Olybet – ‎Olympic Entertainment Group
Moderator:
Milena Dimitrova,
Founder, ThinkiGaming

BETTING ON INNOVATION
HOLLINS SUITE
17:00 – 17:30
How to increase turnover by bringing live betting to the customer
Calls to action are not an exact science, and difficult to pull off in a live environment. But what if customers could set their own calls to action by choosing the parameters they are interested in? How would this increase engagement?
Speakers:
Fredrik Fröst,
Head of Product, Triggybet.com
Daniel Svenson,
CTO, Triggybet.com

AI BOOTCAMP
BONETTI SUITE
16:45 – 17:30
Mentor Session : Growing your Sports Betting Affiliate Business
In this session Marcos will share with you his detailed experiences and insight about building a successful sports betting business in a crowded market. He’ll share journey he’s had growing the Clever Advertising Group and help you navigate the competitive landscape to find growth hacking for personal success.
Speakers:
Marcos Oliveira,
Chief Affiliate Officer ( Clever Advertising Group )

BETTING ON INNOVATION
HOLLINS SUITE
17:30 – 17:50
Spring BME Time
What a complete business management platform can do for betting and gaming businesses
Speakers:
George Arabatlian,
Head of Project Management, BetConstruct

NETWORKING DRINKS

From 17:00 to 19:00 networking drinks are being served in the exhibition area.

NETWORKING DRINKS

From 19:00 to 20:00 networking drinks continue at Frankie’s, the Trustly Bar.

Sponsored by

OFFICAL NETWORKING PARTY

Namco Funscape on Londons South Bank. The venue offers up a wide variety of high-tech entertainment and games that is sure to provide an excitingly different networking experience.

Sponsored by

Networking Party Details:
Start Time: 20:00.
Address: Namco Funscape, County Hall, Riverside Buildings, Westminster Bridge Road, London, SE1 7PB.
Dress Code: Smart Casual

How To Get There:
Easiest way to get there from Stamford Bridge, is to walk to Fulham Broadway underground station. From there take the District Line to Westminster. From there it is just a short walk across the bridge.
Only 20-25 min drive in a taxi from Stamford Bridge.

More info:
Please visit the Namco Funscape website here.

For more information about the schedule or opportunities to speak, please contact Andrew McCarron – [email protected]

Registration opens at 8:30am

Exhibition hall opens at 9:00am

10:15 – 11:00

LEADERSHIP TRACK
DRAKE SUITE
10:15 – 11:00
Debate: The Philosophy of Gambling
What role do bookmakers play in society? How can society, and the industry, strike an acceptable balance between the potential benefits of betting and its potential harms?
Speakers:
Jonathan Wolff,
Blavatnik Chair of Public Policy, Blavatnik School of Government, University of Oxford

CUSTOMER JOURNEY TRACK
HARRIS SUITE
10:15 – 11:00
Bridging the Gap – getting customers over the threshold
Getting people to notice the brand is one thing – but converting them into accounts is a whole other skill. Are skilled affiliates the best conversion tool?
Speakers:
Tom Ustunel,
Betting & Gaming Director, Sun Bets
Alexis Murphy,
CEO, betFIRST
Tina Thakor-Rankin,
Principal Consultant, 1710 Gaming
Francesco Carione,
Managing Director, La Gazzetta dello Sport
Moderator:
Paul McNea,

SBC SPONSORSHIP FORUM
HOLLINS SUITE
10:15 – 10:30
SNAPSHOT – sponsorship in football
A look at the current state of play around gambling sponsorship in football
Speakers:
Jaap Kalma,
SBC Football Ambassador
SBC SPONSORSHIP FORUM
HOLLINS SUITE
10:30 – 11:00
The Power Of The Premier League
A look at the history of gambling shirt sponsorship in England; from Betfair to ManBetX
Speakers:
Scott Longley,
Director, Clear Concise Media

ESI SUPER FORUM
BONETTI SUITE
10:15 – 11:00
Understanding the esports ecosystem: Who’s watching, what’s it really worth and why should traditional sports care
Let’s get the basics tied down, who are the stakeholders in esports, where’s the money coming from (and going), where could it be coming from and why should traditional sports clubs and leagues give a damn.
Speakers:
James Dean,
MD, ESL UK
Mark Cox,
UK Head of Publishing, Riot Games
Michael ‘ODEE’ O’Dell,
General Manager – Team Dignitas
Viktor Romaniuk Wanli,
CEO – Kinguin
Moderator:
Ian Smith,
Commissioner- ESIC

11:00 – 11:20
Networking Refreshment Break

11:20 – 12:05

LEADERSHIP TRACK
DRAKE SUITE
11:20 – 12:05
INVESTMENT PANEL – where is the attractive risk?
With major consolidation in the market involving the big players, where is the value for other investment. What is happening in the affiliate sector?
Speakers:
Marek Smrha,
Investment Manager, Penta Investments
David Shapton,
Partner, Akur Capital
Michal Kopec,
Head of M&A, Better Collective
David Levy,
Business Development Director, XL Media
Moderator:
David McLeish,
Partner, Wiggin
Session Sponsor:
Better Betting

CUSTOMER JOURNEY TRACK
HARRIS SUITE
11:20 – 12:05
Show me the money – Payments, AML, Fraud Prevention…
There’s a balancing act between a smooth registration and a safe registration. What can be done to improve the experience without impacting the checks?
Speakers:
Marc Wood,
Head of Gaming, Pay360
Tim Criddle,
Senior Security Specialist, Akamai
Matthew Harrod,
International Payment Support, Processing.com
Tim Pine,
Chief Product Officer, W2 Global Data
Moderator:
Bryan Blake,
CEO, Hexopay

SBC SPONSORSHIP FORUM
HOLLINS SUITE
11:20 – 11:50
Measuring marketing – how to calculate ROI beyond customer acquisition
An analysis of how betting operators measure success and how football clubs can provide those metrics. Can we calculate a holistic ROI? Do one season deals make sense?
Speakers:
Marco Nazzari,
Managing Director – Europe, Nielsen Sports
SBC SPONSORSHIP FORUM
HOLLINS SUITE
10:50 – 12:10
INTRODUCTION BREAK

ESI SUPER FORUM
BONETTI SUITE
11:20 – 12:05
Keynote
Ballon D’Or winner and Dutch football legend Ruud Gullit will take to the stage at his former stomping ground to discuss the crossover of football and esports. Gullit recently launched Team Gullit, a FIFA esports academy, so is very much caught up in the crossover of the two worlds
Speakers:
Ruud Gullit,
–

12:05 – 12:50

LEADERSHIP TRACK
DRAKE SUITE
12.05 – 12:50
Creative approach – why the trading function is the perfect environment for innovation
How the creation of developments such as ‘request some odds’ shows there is still room for new thinking amongst the most traditional of bookmaking skills.
Speakers:
Tom Palin,
Head of Football, Sporting Index
Sam Hill,
Business Development Director, Betgenius
Andy Wright,
Head of Sports, Sky Betting & Gaming
Steen Madsen,
Managing Director, Betsson Group
Moderator:
Conall McSorley,
Business Development Director, GBE Technologies

CUSTOMER JOURNEY TRACK
HARRIS SUITE
12.05 – 12:50
UX marks the spot – building the perfect customer environment
The smaller mobile screen is still a big headache for operators and customers wanting simple navigation. What creative ways are the industry using on this challenge?
Speakers:
Guy Sever,
Head of Gaming, 365Scores
Andreas Bardun,
CEO at Mobile Gaming Innovation
Adam Wilson,
Co-founder- Bookee
Moderator:
Nikos Chalikias,
CEO, Favbet

SBC SPONSORSHIP FORUM
HOLLINS SUITE
12.20 – 12:50
PANEL: Global product – the opportunities surrounding regional partnerships
The larger clubs are able to offer regional partnerships – are these as valuable as shirt sponsorships? What are the advantages and opportunities around regional partnerships?
Speakers:
Giorgio Ricci,
Co-Chief Revenue Officer, Juventus
Rory Anderson,
Consultant, 12bet
Ed Pownall,
Global PR Director, Bodog Brand
Moderator:
Tom Washington,
Head of PR & Communications, Betgenius

ESI SUPER FORUM
BONETTI SUITE
12.10 – 12:50
Sports clubs in esports: The story so far
By our count there are more than 180 sports clubs involved in esports to some degree. But the bigger question is who’s doing it well, what are they doing, what works and why.
Speakers:
Colin Johnson,
Head of FIFA, RL and SFV – Fnatic and AS Roma
Christian Sørensen,
CEO, North
Paul Rayment,
Marketing Manager for Goal, Perform Group
Pedro Honório da Silva,,
CEO, Qwatti eSports Agency
Moderator:
Dom Sacco,
Head of Content, British Esports Association

12:50 – 14:00
Networking Refreshment Break – Lunch served in the exhibition hall
12:50 – 14:00
ESI & SpecialEffect Tekken Showdown – Clarke Suite

14:00 – 14:45

LEADERSHIP TRACK
DRAKE SUITE
14.00 – 14.45
REGULATION – Is there a backlash coming?
In some of the more established betting jurisdictions are now pushing back on the industry, particularly with regards to marketing. Is this a natural cycle or is the industry at fault for not self regulating effectively?.
Speakers:
Stephen Ketteley,
Partner, Wiggin
Richard Hayler,
Managing Director, IBAS
Britt Boeskov,
COO, Kindred Group
Andy Taylor,
Regulatory Policy Executive, Committee of Advertising Practice (CAP)
Moderator:
Peter Greenhill,
CEO, Creative 3DWeb

CUSTOMER JOURNEY TRACK
HARRIS SUITE
14:00 – 14:45
As you like it – THE OMNI CHANNEL CHALLENGE
360 views of the customer should also extend to the customer having 360 degree access to the operator. But is offering the same experience across all platforms only possible for the biggest operators?
Speakers:
Valentyn Kyrylenko,
VP Business Development, Betinvest
Keith O’Loughlin,
EVP Sportsbook Openbet, SG Digital
Peter Woodfine,
Business Development Director, Vermantia
Carmelo Mazza,
CEO, ‎OIA Services
Moderator:
Eugene Delaney,
Director, Racing Post B2B

SBC SPONSORSHIP FORUM
HOLLINS SUITE
14.00 – 14.30
Public perception – tackling negative connotations
How can clubs and betting brands work together to tackle match fixing and problem gambling issues? Should social responsibility initiatives be included as part of sponsorship packages? Player education on anti-match fixing schemes?
Speakers:
Steve Donoughue,
Consultant
Ruud Gullit,
Football Ambassador
Simon Barker,
Acting Chief Executive, Professional Footballers Association (PFA)
Moderator:
Gemma Boore,
Associate, Mishcon de Reya LLP

ESI SUPER FORUM
BONETTI SUITE
14.00 – 14.45
Esports team ownership: A worthy investment?
There have been plenty of sports stakeholders buying stakes in esports teams, or just buying them outright, in the past year. Relative to Premier League and NBA teams they’re still going cheap, but is it a good investment and on what do you base that answer?
Speakers:
Nicolas Maurer,
CEO, Team Vitality
Ben Woodward,
Co-Founder, Code Red Agency
Kieran Holmes-Darby,
MD, exceL Esports
Moderator:
Mike Stubbs,
Esports journalist (M)

14:45 – 15:30

LEADERSHIP TRACK
DRAKE SUITE
14:45 – 15:30
AFFILIATE LEADERS PANEL – Navigating a changing environment
The future landscape for affiliates is hard to discern given the regulatory crackdown and the huge amount of consolidation. Where is the sector heading?
Speakers:
Inbal Lavi,
CEO, Israel, XL Media
Dan Grigorescu,
CEO, BetBrain
Marcos Oliveira,
Chief Affiliate Officer, Clever Advertising Group
Moderator:
Lee-Ann Johnstone,
Founder, Affiliate Insider

CUSTOMER JOURNEY TRACK
HARRIS SUITE
14:45 – 15:30
New Ground – Do retention values need to be rethought?
Given the cost of acquisition, and the political fallout over-promotion can cause, has the time come for CRM to start breaking accepted wisdoms on player lifetime values and become a key strategic point? How can operators engage their existing customer base more effectively?
Speakers:
Leigh Noy,
Solutions Engineer, ‎Optimove
Russell Mifsud,
Associate Director – Gaming , KPMG Malta
Sean Keough,
CPO, Mybet
Moderator:
Helen Walton,
Chief Commerical Officer, Gamevy

SBC SPONSORSHIP FORUM
HOLLINS SUITE
14:30 – 15:30
LEAGUE POSITION – ROUND TABLE DISCUSSIONS
30 minute roundtable sessions on four of the major football leagues
La Liga – Spain
Gregory Bolle, Head of Global Partnerships, La LigaSerie A – ItalyEPL – EnglandEFL – England
George Harborne, Senior Partner Acquisition Manager, Aston Villa
Speakers:
George Harborne,
Senior Partner Acquisition Manager, Aston Villa

ESI SUPER FORUM
BONETTI SUITE
14:45 – 15:30
Sponsorship in esports and why brands need to play a different game
Sponsorship in esports is on the up,which is no surprise in an entertainment industry that’s predicted to be worth over $1bn by 2020. From Mercedes-Benz to Mcdonalds, find out what works, and perhaps more importantly, what doesn’t work.
Speakers:
Frederic Weil,
Partnerships Manager, Fnatic
Tomek Borowka,
Esports and Marketing Manager, Super Evil Megacorp
Jakob Lund Kristensen,
Founder and EVP Sales, RFRSH Entertainment
Seb Carmichael-Brown,
Commercial Director, Hashtag United
Moderator:
Duncan McMonagle,
SVP & GM, Minute Media (DBLTAP)

15:30 – 16:00
Networking Refreshment Break

16:00 – 16:45

LEADERSHIP TRACK
DRAKE SUITE
16:00 – 16:45
CEO PANEL – Russian Revolution: Why the World Cup is key to future business
Every two years a major football tournament can determine the prospects of a company, so how do firms plan for this strategically?
Speakers:
Markus Peuler,
CEO, Mybet
Marcus Brennan,
CEO, BetBright
Conleth Byrne,
Managing Director, The Football Pools
Jesper Karrbrink,
CEO, Mr Green
Moderator:
Gerard Starkey,
Senior Communications, Kambi

CUSTOMER JOURNEY TRACK
HARRIS SUITE
16:00 – 16:45
Risky business – how trading can be a differentiator in a crowded market
Until now bonus sign up offers have been the key competitive battleground, but with increased regulatory pressures on these promotions, is the door opening for bookmakers to compete in terms of trading? How far can we go in giving customers more control?
Speakers:
Paolo Personeni,
MD Managed Trading Services, Betradar
Marco Blume,
Trading Director, Pinnacle
Mark Hughes,
CEO, Banach Technology
Moderator:
Chris Duncan,
Advisor, Oddslife

SBC SPONSORSHIP FORUM
HOLLINS SUITE
16:00 – 16:30
ACTIVATION – the creative ways of engaging with an existing fan base
3 x 10 min case studies on marketing objectives and making sponsorship work
Content Strategy
Offline marketing
Speakers:
Sinead Quinn,
Senior Partnerships Manager at Aston Villa
John Ali,
Senior Sponsorship Manager, Marathonbet
Russell Yershon,
Energybet
Moderator:
Matt Bailey,
Chief Commercial Officer, InCrowd Sports

ESI SUPER FORUM
BONETTI SUITE
16:00 – 16:45
Media rights and broadcasting in esports
Twitch has ensured most people expect to watch the best of the best in esports compete at no cost. Media rights and broadcasting deals are an inevitable part of esports growth however, and we’ve seen some exclusive deals begin to be signed such as that between ESL and Facebook. But these exclusive deals come with their own problems. What’s the future of media rights and broadcasting in esports?
Speakers:
Martin Wyatt,
Head of Partner Relations, Gfinity
Heather ‘Naysayerz’ Dower,
Presenter, Ginx TV
Michiel Bakker,
CEO, Ginx TV
Perry Smith,
Director of Content Partnerships, Ginx TV
Moderator:
Kristy Endfield,
Founder, Swipe Right PR (M)

LEADERSHIP TRACK
DRAKE SUITE
16:45 – 17:45
SUPPLIER PERSPECTIVE – Lands of opportunity – Americas and beyond
With the US sports betting market on the verge of opening, among others, how are suppliers planning for the opening of the new markets?
Speakers:
Elvis Dzombic,
Head of Business Development, Sportingtech
Javier Manceñido,
VP Sales, OPTIMA
Max Meltzer,
Chief Commercial Officer, Kambi
Andrew Cochrane,
Chief Commercial Officer, SBTech
David McDowell,
CEO, FSB Technology
Moderator:
Lee Richardson,
CEO, Gaming Economics

CUSTOMER JOURNEY TRACK
HARRIS SUITE
16:45 – 17:30
Fair Play – Responsibility in Action
Betting operators are urged to up their social responsibility proficiencies, but how can industry governance create a better and more inclusive program, which caters for all betting, social and sporting stakeholders.Can the industry restore its profile and relevance through football, a sport in which it invests millions of £’s per year in marketing…Or will industry Social Responsibility simple become a further political football?
Speakers:
Maris Bonello,
Integrity Lean, Kindred Group
Sharon Byrne,
Chair, Irish Bookmakers Association
Peter Greenhill,
CEO, Creative 3Dweb
Moderator:
Anna Hemmings,
CEO, GamCare

SBC SPONSORSHIP FORUM
HOLLINS SUITE
16:30 – 17:00
INTRODUCTION BREAK
SBC SPONSORSHIP FORUM
HOLLINS SUITE
17:00 – 17:30
Big Data, social networks and the evolving nature of partnerships
A look at the reach of clubs on social media and how their data is used to the benefit of promoting betting partners.
Speakers:
Phil Stephan,
Director, Two Circles

ESI SUPER FORUM
BONETTI SUITE
16:50 – 17:30
Abios – The Esports Data Roundtable
Esports data and analytics company Abios will discuss the esports landscape and the match data supporting the industry. What are the challenges of sourcing accurate data in esports? This will also look at the live data ‘problem’, the differences across games and more in a session designed to be as interactive as possible.In short,all your esports data questions will be answered here.
Speakers:
Oskar Fröberg,
CEO, Abios
ESI SUPER FORUM
HOLLINS SUITE
Squire Patton Boggs – Free Legal Consultations
International full-service law firm Squire Patton Boggs will be on hand offering free and private legal consultations during the ESI Super Forum. Squires will have three experts available, with specialisms ranging from industry specific regulatory advice, dispute resolution, general M&A and corporate law expertise and a Data Protection specialist, who will be well placed to advise on the dreaded GDPR which remains on course for release in May 2018.These consultations are aimed at stakeholders across the esports, sports and betting industries from teams, to tournament organisers, to bookmakers and more. Squires are here to assist with any questions you may have and their team of experts will be happy to provide confidential advice and guidance on a wide range of legal issues.Where: Meeting Room M10When:10am-5pm Thursday 22nd MarchHow to book: Please contact [email protected]
ESI SUPER FORUM
HOLLINS SUITE
ESI & SpecialEffect Tekken Showdown – The Grand Final
In the Clarke Suite from 17:30

NETWORKING DRINKS

From 17:00 to 20:00 networking drinks are being served at Frankie’s, the Trustly Bar

Sponsored by

OFFICIAL CLOSING PARTY

‘Under The Bridge‘ will play host to the official closing networking party, from 20:00 till late! Under The Bridge is Chelsea owner Roman Abramovich’s favourite London club. The club was recently refurbished for £30 million, which makes it one of London’s top venues.

Sponsored by

Networking Party Details:
Start Time: 20:00.
Address: Under the Bridge, Stamford Bridge, Fulham Road, London, SW6 1HS
Dress Code: Smart Casual

How To Get There:
The venue is located under Stamford Bridge stadium and next to Frankie’s, the Trustly Bar.

More info:
Please visit Under The Bridge’s website here.

09:00 – 13:00
Casual Networking Gathering to round off Betting on Football 2018

 

Registration