The SBC Sponsorship Forum is part of the wider Betting on Sports Week conference, 18-21 September at Olympia London. The Forum is organised by SBC, and hosted by former Chief Commercial Officer of AC Milan, Jaap Kalma.
The Forum is an opportunity for sponsorship professionals to network and discuss the state-of-the-art of sports sponsorship in the betting and gaming category together, exploring opportunities to create value through sports sponsorship. As part of the programme SBC will facilitate direct introductions between Sports Clubs & Organisations and Gambling Operators, matching available opportunities with the interests of bookmakers.
Top European Clubs and Leagues Represented
Gambling Operator Representatives
Sport Clubs and Organisation Representatives
10:15 – 10:30
SNAPSHOT – Sponsorship in football
A look at the current state of play around gambling sponsorship in football
10:30 – 11:00
The Power of the Premier League
A look at the history of gambling shirt sponsorship in England; from Betfair to ManBetX
11:00 – 11:20
11:20 – 11:50
11:50 – 12:10
12:10 – 12:50
PANEL: Global product – the opportunities surrounding regional partnerships
The larger clubs are able to offer regional partnerships – are these as valuable as shirt sponsorships? What are the advantages and opportunities around regional partnerships?
12:50 – 14:00
14:00 – 15:00
LEAGUE POSITION – ROUND TABLE DISCUSSIONS
30 minute roundtable sessions on four of the major football leagues
La Liga – Spain, Serie A – Italy, EPL – England, EFL – England
15:00 – 15:30
15:30 – 16:00
Public perception – tackling negative connotations
How can clubs and betting brands work together to tackle match fixing and problem gambling issues? Should social responsibility initiatives be included as part of sponsorship packages? Player education on anti-match fixing schemes?
16:00 – 16:30
ACTIVATION – The creative ways of engaging with an existing fan base
3 x 10 min case studies on marketing objectives and making sponsorship work
Content Strategy – Offline marketing
16:30 – 17:00
17:00 – 17:30
Big Data, social networks and the evolving nature of partnerships
A look at the reach of clubs on social media and how their data is used to the benefit of promoting betting partners.
17:30 – 18:30
19:00 – 22:00
22:00 – 02:00
“The Betting on Football 2017 conference at Stamford Bridge provided the platform to negotiate a 'landmark deal' with the now 12-time European champions Real Madrid. Our strategy has always been driven by a desire to stand out from the crowd and deliver excellent user experience. This is a partnership to make others take note, and one that is built to last. We can’t wait to address the entire sports betting industry alongside Real Madrid at Betting on Football 2018.”
Tuesday 18 September:
Wednesday 19 September:
Thursday 20 September:
The Official Conference App will be available for download, and will enable delegates to access a full list of attendees, with the option to message one another to arrange meetings pre-event and during the event.
The App can be customised by each delegate to plan their even in full, including conference agenda, session schedule, event activity feed, venue information etc.
The SBC Sponsorship Forum is by invitation only and closed to the media.
If you are a sports club / organisation or a gambling operator wishing to attend the SBC Sponsorship Forum, please send an email to email@example.com