The SBC Sponsorship Forum is part of the wider Betting on Sports Week conference, 18-21 September at Olympia London. The Forum is organised by SBC, and hosted by former Chief Commercial Officer of AC Milan, Jaap Kalma.
The Forum is an opportunity for sponsorship professionals to network and discuss the state-of-the-art of sports sponsorship in the betting and gaming category together, exploring opportunities to create value through sports sponsorship. As part of the programme SBC will facilitate direct introductions between Sports Clubs & Organisations and Gambling Operators, matching available opportunities with the interests of bookmakers.
Top European Clubs and Leagues Represented
Gambling Operator Representatives
Sport Clubs and Organisation Representatives
10:15 – 11:00
11:00 – 11:30
Market Overview: Sponsorship opportunities in 2019
A look at the football community post-World Cup and how it is interacting with the gambling industry in sponsorship and partnerships and an analysis of how the wider sport world is embracing the industry.
11:30 – 12:10
Sports sponsorship rights valuation and ROI in the age of audience disruption
Technology is disrupting sports engagement, viewership and distribution across all continents. Therefore how should advertisers and sports stakeholders determine the price and value of sponsorship rights amid a changing viewer context?
12:10 – 12:50
Lunch and Networking
12:50 – 13:30
Match Day Live – Making the most of sponsorship at the stadium
How can marketing stakeholders make sponsorship count where it matters the most, at the stadium engaging with a live audience? What new technology disciplines are we seeing with regards to activating sports sponsorships, and how can these functions be interconnected with live betting verticals? Furthermore, has in-stadia technology overcome its digital constraints; wifi coverage, effective targeting and data gathering, or is sponsorship still a static marketing vertical for advertisers?
13:30 – 14:10
Beyond FTD’s – Increasing customer loyalty through sponsorship
Facing numerous growth hurdles, betting leadership has placed a higher emphasis on developing long-term customer retention programs driven by refined margin control, whilst further optimising marketing verticals. How can sports sponsorship be an active and effective influencer on bookmaker’s new operational values and dynamics?
14:10 – 14:30
14:30 – 15:30
Under Siege – Taking back control of the public debate on sports betting and sponsorship
In 2018, new industry leadership has emphasised that betting must develop a sustainability agenda in order to repair its social profile. The industry’s new leaders want to reposition and redevelop their betting firms as progressive ‘entertainment-based’ enterprises. Therefore what role can sports sponsorship play for bookmakers, beyond marketing? Can and should sports sponsorship be used a ‘corporate change dynamic’ driving the betting sectors agenda, or are sports stakeholders better off maintaining partnerships solely on commercial terms rather than becoming social/political propositions for the betting sector?
15:30 – 16:10
Case studies: How other sports work with gambling brands
While football attracts some of the bigger deals, other sports are actually more creative and successful with their sponsorship partners from the betting industry. This session will highlight some of the interesting approaches that have been used and other opportunities on the market.
16:10 – 16:30
16:30 – 17:30
The USA is Open for business – The prospect of sports betting sponsorship in the USA
What sponsorship opportunities will an open US betting market have for sports stakeholders, and will the US represent a new dawn in betting advertising? Furthermore, what has been learnt with regards to the recent DFS boom, which saw DraftKings and FanDuel compete for mass US sports sponsorships at a huge expense? How could a state-by-state legislative agenda impact sports sponsorships. Furthermore, have original pro-league concerns in –relation to betting been quelled by the repeal of PASPA?
17:30 – 18:30
18:30 – 00:00
“The Betting on Football 2017 conference at Stamford Bridge provided the platform to negotiate a 'landmark deal' with the now 12-time European champions Real Madrid. Our strategy has always been driven by a desire to stand out from the crowd and deliver excellent user experience. This is a partnership to make others take note, and one that is built to last. We can’t wait to address the entire sports betting industry alongside Real Madrid at Betting on Football 2018.”
Tuesday 18 September:
Wednesday 19 September:
Thursday 20 September:
The Official Conference App will be available for download, and will enable delegates to access a full list of attendees, with the option to message one another to arrange meetings pre-event and during the event.
The App can be customised by each delegate to plan their even in full, including conference agenda, session schedule, event activity feed, venue information etc.
The SBC Sponsorship Forum is by invitation only and closed to the media.
If you are a sports club / organisation or a gambling operator wishing to attend the SBC Sponsorship Forum, please send an email to email@example.com