SBC Summit Canada 2026: Everything You Need to Know Before You Arrive

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Taking place from 19-21 May 2026, SBC Summit Canada arrives at a defining moment for the country’s gaming and betting market.

The event lands less than a month before Alberta expands its regulated iGaming market to private operators. At the same time, the industry’s attention will be focused on preparing for the 2026 FIFA World Cup and navigating evolving national regulations around gambling advertising.

To help delegates tackle these developments, this year’s summit will combine a detailed conference agenda featuring over 150 expert speakers, a show floor showcasing the latest innovations in the Canadian market, and a full schedule of daytime and evening networking opportunities.

To help you make the most of the summit, we’ve put together this practical guide to help you navigate the opportunities presented by SBC Summit Canada. In it, you’ll learn which ticket is right for you, how to beat queues when collecting your badge, as well as other tips on making the most of our conference agenda and networking opportunities.

Ensure You Have the Right Ticket Type

SBC Summit Canada has two ticket types:

VIP Event Pass (CA$995)
Expo+ Pass (CA$195).

The main difference between the two? Only the VIP Event Pass gains you access to our evening networking events. And at an event like SBC Summit Canada, with its laser focus on a specific market, that access can be a real advantage.

Our evening networking parties attract Canada’s top operators, affiliates, suppliers, regulators, and senior decision-makers, giving you the opportunity to continue conversations away from the pressure of the show floor in a more relaxed setting. Secure your VIP Event Pass here.

If evening networking isn’t a priority, the Expo+ Pass is a perfect alternative.

Priced at CA$195, it offers access to the event’s full conference agenda and exhibition floor, giving you plenty of opportunities to explore the market, discover new partners, and make connections during the day.

Operators and affiliates are eligible for a free VIP Event Pass; all they need to do is apply here.

Book Your Stay With Our Partner Hotels

We’ve negotiated exclusive rates with the Toronto Marriott City Centre Hotel, a dream choice for sports fans thanks to its location inside the iconic Rogers Centre, home of the Toronto Blue Jays.

Better still, it’s just a short seven-minute walk from the Metro Toronto Convention Centre, meaning you can stay close to the action without worrying about commuting across the city.

Rooms are close to selling out, so if you’re one of our brave attendees leaving your hotel booking to the last minute, lock in your exclusive rate for the Marriott here.

Pick Up Your Badge Early and Avoid Queues

There’s nothing worse than arriving at an event ready to network or catch your first conference panel, only to find yourself stuck in a queue.

That’s why we’re offering our attendees several chances to pick up their pass early, before the event even starts.

Here’s how you can do that:

Tuesday May 19 | 12:00 pm – 5:00 pm | Metro Toronto Convention Centre – Collect your badge a day before the event! Not only will it mean quicker access to the opening party, but you’ll be able to skip the queues and walk straight into the event on Wednesday morning!
Tuesday May 19 | 7:00 pm – 12:00 am | SBC Summit Canada Opening Party | RS Sports Bar – VIP Event Pass holders can also collect their badge at the entrance to the Opening Party. That means you can start networking the night before the show floor opens, enjoy the first official event of the week, and arrive on Wednesday with one less thing to think about.

Pro Tip: You can speed up your badge collection even more by adding your event ticket to your Apple or Android Wallet.

Simply open your email and search for “Registration Confirmation to SBC Summit Canada 2026”. From here, follow the link to add the ticket to your phone’s wallet.

When you arrive, you can scan the ticket on one of our scanners, and your badge will print instantly – easy!

Download the SBC Connect App and Get Networking Ahead of the Event

The SBC Connect App is the ultimate event companion, designed to help you maximise every moment onsite. Not only can you search for delegates, connect with attendees, and schedule meetings weeks before the event begins, but the app also gives you access to a digital floor plan, the full conference agenda, and real-time event notifications. And that’s only scratching the surface.

Here’s what the app allows you to do:

Browse all Attending Companies & Exhibitors: Explore the full list of attending companies and exhibitors, and save the people and brands you want to connect with to your favorites.
Search all Attendees: Spotted a company that aligns with your goals? Use the app to find key contacts and streamline your networking efforts.
Message any Attendee: Start building connections before you even arrive. Break the ice, chat with potential partners, and lay the groundwork for valuable meetings.
Book Meetings: Schedule meetings with other delegates and brands in advance. These meetings take place in either the SBC Connect Lounge (525) or at an exhibitor booth.
View the Full Conference Agenda: Access a digital version of the conference agenda and star your favourite panels.
View our Floor Plan: Navigate the show floor like a pro. With the digital map in your pocket, you’ll spend less time wandering and more time making deals.
Get Live Notifications: Never miss a key panel or show floor networking event. Turn notifications on to be notified of the key things happening on the show floor.
Get On-Demand Access to Our Panels: Missed a panel? Want to share insights with your team? Full event pass holders get access to all conference content on demand, so you can rewatch, reflect, and maximise your ROI.

To prevent spam, SBC Connect uses a credit system for messages and meeting requests. VIP Event Pass holders receive 200 credits, and Expo+ holders receive 100 credits. A message or meeting request uses one credit, which will be returned if the meeting is accepted or the message is replied to.

Download the app” SBC Connect is available for download on Android and iOS.

Familiarise Yourself With Our Conference Agenda

From Alberta’s upcoming market launch to evolving national advertising rules and a World Cup on the horizon, SBC Summit Canada comes at a pivotal time for iGaming professionals working in the region.

The conference agenda has been built to help organisations understand and act on these opportunities, with three stages, more than 150 expert speakers, and six dedicated conference tracks.

Identifying which panels you want to attend ahead of the event will help you get more value from the agenda, while also making it easier to plan your meetings and networking around the sessions that matter most to you.

Here’s a look at the 2026 conference tracks:

Our conference stages are conveniently located on the show floor and clearly signposted, meaning no long walks or aimless wandering when you need to get to a session.

This year, we’ve secured some heavyweight speakers, including Minister Dale Nally (Minister of Service Alberta and Red Tape Reduction of Alberta), who was pivotal to the upcoming launch of Alberta’s regulated market.

There will also be opening remarks from Stan Cho (Minister of Tourism, Culture and Gaming, Ontario), who helped bring about Ontario’s regulated market.

AI-expert Nell Watson (Chief Scientist, EthicsNet Creed Space) will also deliver a keynote speech on how autonomous AI agents are reshaping cybersecurity, trust and human oversight in gaming.

Other speakers from across the conference agenda include:

Jennifer Aguiar (Chief Compliance Officer, DraftKings)
Jared Beber (CEO, Bet99)
Tom Burdakin (VP of Marketing, FanDuel)
Andrew Cochrane (CCO, Soft2Bet)
Joseph Hillier (CEO, iGaming Ontario)
Yohan Mathew (Director of Marketing, BetMGM)
Tom Metzger (CEO, Lotto.com)
Michael Peters (Chairman, IGP)
Trip Stoddard (Head of Development, bet365)
Scott Vanderwel (CEO, PointsBet Canada)
Tim Whitehead (Sportsbook Director, DraftKings)
Mark Wrigley (Head of Betting, F1)

You can view our full list of speakers here.

Get to Know Our Show Floor

The SBC Summit Canada exhibition floor is where a lot of the event’s most valuable business will happen.

Bringing together leading operators, suppliers, affiliates, payment providers, technology specialists, game studios, and regulatory bodies, the show floor gives delegates direct access to the companies that are most prominent in Canada’s gaming and betting market.

Whether you’re looking to discover new products, compare suppliers, explore partnership opportunities or get a better sense of where the market is heading, the exhibition floor is built for more than casual browsing. It’s a place to ask questions, see solutions up close, and meet the teams behind the brands.

Ahead of the event, take some time to browse the show floor map and identify the exhibitors you want to connect with.

Some key exhibitors this year include:

Altenar (206)
Canadian Gaming Association (518)
iGaming Ontario (114)
Konami Gaming (609)
Lotto.com (613)
Payper (516)
Soft2Bet (318)

Beyond the companies exhibiting, SBC Summit Canada also attracts a strong audience of operators and affiliates active across the Canadian market.

To give a sense of the calibre of companies represented, the 2025 attendee list included operators such as bet365, Bet99, BetMGM, DraftKings, FanDuel, OLG, PointsBet and theScore, alongside affiliates including Better Collective, Betting Hero, Catena Media, Clever Advertising, Covers, Gambling.com, MediaTroopers and Raketech Group.

To gain a clearer understanding of the calibre of our attendees, check out our 2025 attendee list here.

Daytime and Evening Networking

With SBC Summit Canada attracting a high concentration of senior decision-makers, making the most of the event’s networking opportunities is essential. Fortunately, for our attendees, there are plenty of ways to connect with fellow delegates both during the day and into the evening.

For starters, the show floor will feature several dedicated networking lounges for daytime networking, each designed to make conversations feel more relaxed and informal.

Across the showfloor, you’ll find:

Networking Bar & Lounge (414)
OLG Lounge (110)
Networking Coffee Bar & Lounge (Sponsored by Bede Gaming) (214)
VIP & Speaker Lounge (425)
Sports Zone & Networking Lounge (106)
SBC Connect Lounge (525) (Meetings must be booked using the SBC Connect app)

There will also be two dedicated breakfast networking sessions, giving attendees the chance to start the day with more focused, community-led conversations before the agenda gets fully underway.

Global Gaming Women Breakfast Meetup | Wednesday, 20 May | 10:00 am – 11:00 am
An informal morning networking session bringing together women from across the industry.
First Nations Breakfast Meetup | Thursday, 21 May | 10:00 am – 11:00 am
A dedicated space for First Nations representatives and industry stakeholders to connect and discuss the role of Indigenous communities in Canada’s gaming sector.

Evening Networking

Now it wouldn’t be an SBC event without a couple of standout evening networking events, would it?

So mark your calendars for two very important evening networking parties, available exclusively for VIP Pass holders.

SBC Summit Canada Opening Party

RS Sports Bar | Tuesday May 19 | 7:00 pm – 12:00 am

Taking place at RS Sports Bar, you’ll be able to take in playoff season in style with the venue’s 39ft big screen. Drinks and food are on us.

SBC Summit Canada Official Networking Party

The Rec Room | Wednesday May 20 | 7:00 pm – 12:00 am

Time for some friendly competition. The Rec Room features pool tables, axe-throwing, shuffleboards, and over 40 arcade games. Complimentary drinks and nibbles will be provided, just make sure to bring your A-game.

Final Thoughts

Often, the difference between a successful conference and a missed opportunity comes down to preparation.

Taking the time to prepare before you arrive, from booking meetings through SBC Connect to checking your pass and mapping out your agenda, will make your time at SBC Summit Canada far more productive. You’ll know who you want to meet, which sessions matter most, and where the best conversations are likely to happen.

At a focused event like SBC Summit Canada, that preparation can make all the difference. Plan ahead, arrive with purpose, and you’ll be in the best position to make every hour a productive one in Toronto.