To meet the expanding needs of the global betting market, 10star has launched an updated version of its SaaS player and sportsbook analytics tool Neural, tailored to the demands of the North American and LATAM markets.
As an Event Sponsor at SBC Summit Americas, 10star will unveil new, tailored features designed to optimize how sportsbooks across North America and LATAM operate and compete. These enhancements focus on providing actionable insights and empower operators to improve performance, sharpen their strategies and stay ahead in the rapidly evolving sports betting market.
To further benefit the North American market, Neural now comes equipped with a range of new features. These include the ability to embed Neural outputs into operator’s existing systems, U.S. odds format support, comprehensive analysis of popular U.S. bet types such as teasers and Same Game Parlays and individual state/territory performance visualisation at any level of the sportsbook.
In addition, a unique “sustainability” feature has been launched to give U.S. operators the ability to determine, through machine learning, optimal pricing strategies for their sportsbook that improve expected hold whilst simultaneously maximising the lifetime value of their maturing customer base.
For LATAM, Neural’s rapid skill detection also gives operators a new level of insight that increases confidence in their bonusing strategy and augments analysis of promotional activity and abuse – a key topic in both newly regulated and maturing markets.
Taken together, Neural’s new features gives U.S. and LATAM operators the measures to improve existing profitability – even if sportsbook operations are fully outsourced – and refines trading strategy to achieve more sustainable margin through cost effective acquisition and retention.
Niki Metzgar-Schall, EVP Corporate Development of 10star, said: “This launch reinforces 10star’s commitment to licensed operators in North America and LATAM, delivering tools that combine advanced machine learning with real-world trading logic to help overcome specific issues they are seeing in their markets. With this release, Neural becomes an even more powerful engine for driving their performance and profitability and we’re excited to unveil Neural’s new features at SBC Summit Americas.
About Neural
Combining machine-learning driven analysis with intuitive, user-friendly presentation, Neural provides deep insights into all aspects of sportsbook activity to help partners maximise their profitability through data-led decision making.
Neural’s advanced customer analytics – underpinned by a ‘customer sharpness’ rating, which has been proven over years of trading in the hardest, low-margin markets – provide a 360-degree assessment of each customer’s behaviour and skill. Alongside this, sportsbook performance can be interrogated at sport, market, event and supplier level; supporting the improvement of trading efficiency through identification of trends, patterns and exceptional activity.
To find out more about Neural and 10star’s suite of B2B pricing, trading and risk management solutions, join 10star in Meeting Room 450 at SBC Summit Americas. To request a demo, contact us at https://www.10star.com/contact.
About 10star
10star is a leading B2B sports betting supplier to licensed sportsbooks operating in regulated markets globally. 10star delivers market-leading returns on turnover for sportsbooks through a bespoke suite of pricing, trading, risk management and analytics tools. The 10star brand was formed following the acquisition of Jasis in 2020 – the world leaders in algorithmic sports trading, particularly for tennis, since 2011. As both dominant market-makers on the exchanges and B2B suppliers to Tier 1 sportsbooks, 10star supplies highly automated, data-driven machine learning algorithms, either as a fully integrated service or through a suite of SaaS analytic tools, augmented with expert trader oversight to generate industry leading returns on turnover. Learn more at www.10star.com.
