BETBY, a Tier 1 sportsbook supplier, is set to make a major impact at the upcoming SBC Summit Americas, where it will showcase its two most recent product innovations: BETBY Predictions and Stories, both designed to enhance user engagement and expand operator capabilities.
As the industry gathers for one of the most impactful events on the LatAm expo calendar, BETBY will use its presence to demonstrate how sportsbooks can move beyond traditional betting models and adopt new, more dynamic ways to interact with players.
BETBY Predictions
The main highlight at BETBY’s stand will be BETBY Predictions, the provider’s newly launched fixed-odds prediction markets solution, built specifically for operators looking to expand beyond traditional sports betting.
The product introduces a new betting vertical that allows users to wager on a wide range of global events — including cryptocurrency, finance, technology and entertainment — helping operators attract new audiences, including crypto-native users, while diversifying their offering.
Unlike traditional prediction market platforms that rely on exchange-based models and liquidity pools, BETBY Predictions delivers a fully managed fixed-odds experience. This removes the need for trading teams, liquidity management or peer-to-peer exchange mechanics, making the product significantly easier to operate and scale.
From a commercial perspective, BETBY Predictions is designed to drive incremental revenue and increase ARPU, enabling operators to monetize real-world events and global news cycles. With sports betting often tied to seasonal calendars, the product also helps fill off-peak gaps, maintaining engagement during quieter periods or between major tournaments such as the World Cup.
The solution is powered by AI-driven market generation and a 24/7 dedicated team that monitors global trends in real time, enabling the creation of hundreds of new markets each week and ensuring a constant flow of fresh betting opportunities.
In terms of deployment, BETBY Predictions offers full flexibility, allowing operators to integrate it within their sportsbook, casino platform or launch it as a standalone product. With fast iFrame integration and seamless compatibility with existing infrastructure, operators can go live quickly without complex development processes.
Stories
Also making its debut at the event is Stories, BETBY’s latest feature designed to enhance how operators present promotions and key content within their sportsbooks.
Inspired by the widely adopted format popularized by social media platforms like Instagram and Facebook, Stories introduces a swipeable interface that allows users to browse short, interactive content cards directly within the betting environment.
This familiar format enables operators to highlight bonuses, major sporting events, tournaments and boosted odds in a more engaging and accessible way, cutting through the noise of traditional promotional placements.
Fully integrated into BETBY’s sportsbook ecosystem, Stories requires no structural changes and offers a seamless way to elevate the front-end experience. By encouraging exploration and interaction, the feature increases visibility across campaigns and creates additional touchpoints with users.
Its intuitive design is particularly engaging for younger demographics, aligning the sportsbook experience with the digital behaviors users already engage with daily.
Driving Engagement at SBC Summit Americas
Visitors to SBC Summit Americas will have the opportunity to experience both solutions first-hand at BETBY’s stand, where the team will be showcasing how these tools can help operators unlock new revenue streams, increase engagement and enhance their product offering.
“As an industry, we’ve reached a point where simply offering more markets isn’t enough. The way those markets are presented, and how you keep users engaged beyond the core betting cycle, are becoming just as important,” said Chris Nikolopoulos, Chief Commercial Officer at BETBY. “With Predictions, we’re opening the door to entirely new audiences and always-on engagement, while Stories gives operators a much more effective way to surface their content and promotions. Both are designed with simplicity and scalability in mind, which is exactly what operators need today”.
“We’re really looking forward to being in Miami, meeting partners and new operators, and showcasing these products in action. If you’re attending SBC Summit Americas, come and see us at Stand 316, the team will be there to walk you through the full solution and discuss how we can support your growth,” he concluded.
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
