BETBY FIRST TO UNVEIL FULLY PRICED WORLD CUP BRACKET BEFORE THE DRAW
BETBY, a Tier 1 sportsbook supplier, will showcase its comprehensive World Cup offering at SBC Summit Americas, led by one of the most distinctive advantages currently available to operators: odds on the entire World Cup bracket already available, before the official draw takes place.
This means operators can already offer markets across the full tournament, from the group stage through to the final, giving players the opportunity to start predicting how the World Cup could unfold well ahead of kickoff.
With anticipation already building more than one month before the starting whistle, BETBY is enabling its partners to activate World Cup campaigns earlier, extending the betting cycle and capturing player interest long before the tournament begins.
Full Bracket Already in Play
BETBY’s World Cup fully pre-priced structure allows operators to provide odds on every potential match across the entire competition.
This creates a major competitive advantage by helping operators:
- Launch World Cup campaigns immediately
- Build early engagement before the draw
- Extend betting activity across a longer period
- Give users a reason to return as the tournament develops
eWorld Cup
To complement this, BETBY introduces its eWorld Cup, an e-sim that mirrors the real tournament with short-format matches running continuously.
Built to address the time zone challenge and fill in gaps between live fixtures, the title ensures that football remains active around the clock, helping operators:
- Maintain engagement during off-hours
- Support stronger player value and ARPU
- Keep users entertained between live World Cup matches
The experience is fully customizable, allowing operators to tailor visuals, teams, banners, match settings and margins according to their strategy.
Dedicated Hub for the Full Tournament Experience
The World Cup experience is further enhanced through a dedicated tournament hub, which brings together everything users need in one place.
The hub allows bettors to:
- Navigate groups and the full tournament bracket
- Access event pages and betting markets
- View promotions and line banners
- Explore prebuilt combos
- Watch videos, highlights and news updates
- Follow scores, statistics and other key tournament information
- Filter content by country, team, today and tomorrow
The hub creates a richer and more immersive environment for bettors, while supporting deeper user interaction and more informed decision-making.
Promotions, Market Depth and Trading Flexibility
On the commercial side, BETBY equips operators with a strong promotional toolkit and extensive market depth throughout the tournament.
This includes:
- Boosted odds across World Cup events
- Daily featured offers
- Hot combos with enhanced pricing
- Wide coverage across main markets, outrights, props and special bets
- Support for tailored market requests through BETBY’s trading team
This gives operators the flexibility to differentiate their World Cup campaigns and respond quickly to player demand throughout the competition.
Meet BETBY at SBC Summit Americas
Visitors to SBC Summit Americas will be able to explore the full World Cup offering at BETBY’s stand, where the team will demonstrate how operators can sustain engagement across all time zones and capitalize on the tournament’s global appeal.
“As one of the most important events for the industry, the World Cup is mainly about preparation,” said Chris Nikolopoulos, Chief Commercial Officer at BETBY. “Operators who can start engaging bettors earlier have a clear advantage, and that is exactly what we are enabling with our fully priced World Cup bracket. It gives partners the opportunity to build momentum before the draw, while our eWorld Cup, dedicated hub and promotional tools help them keep users engaged throughout the entire tournament”.
“We’re looking forward to being at SBC Summit Americas and connecting with partners and operators to showcase everything in action. If you’re attending, come and visit us at Stand 316. Our team will be there to walk you through the full offering and discuss how we can support your World Cup strategy,” he concluded.
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
