The affiliate landscapes in North America and Latin America are undergoing a period of rapid transformation.
Both regions feature diverse and dynamic markets, presenting affiliates with the complex challenge of engaging varied audience segments, adapting to evolving regulatory frameworks, navigating multiple marketing channels, and staying ahead of rapid technological innovations—among many other hurdles.
Acknowledging the vital role affiliates play within the industry, the upcoming SBC Summit Americas will feature a specialized Affiliate Leaders Summit to help affiliates meet these demands.
Attendees can look forward to a dedicated exhibition space, tailored networking facilities, and a two-day conference program designed to address the most pressing issues and developments shaping the affiliate landscape in the Americas.
With such a comprehensive educational offering, this blog will act as your personal guide to the most insightful and impactful sessions on the agenda. You’ll discover key takeaways from each panel, discover which leading industry voices will take the stage, and find all the essential details on session times, locations, and dates — everything you need to make the most of your experience.
Affiliate Leaders: UX, Marketing, and Retention in the War for the Next 5 Years
🕒 Time: 14:00-14:45
📅 Date: Wednesday, May 14th, 202
📍 Location: Conference Room 5 (Affiliate Leaders Summit)
The digital age has given bettors unprecedented access to information, gaming options, and data—making today’s players more sophisticated than ever before!
Ideal for affiliates looking to break into or grow their presence across the Americas, this panel will bring together notable affiliate leaders to explore future innovations in affiliate marketing. Expect expert practical tips on leveraging innovative technologies to enhance acquisition and retention rates, make your content and offers more engaging, and gain an edge over competitors.
Key Questions This Panel Will Tackle:
- How can affiliates stand out in a crowded market? Strategies for differentiation when multiple brands compete for the same audience.
- How can affiliates use technology and data to personalize offers? Leveraging new technologies to better engage bettors and enhance user experience.
- What acquisition and retention strategies are best to engage savvy bettors? Effective approaches to attracting and retaining players who prioritize value and returns.
Panel Speakers:
- Richard Gale, Chief Revenue Officer at FairPlay Sports Media, a global sports media network that connects sports fans with betting and gaming operators.
- Caleb Dykema, CEO of Vault Sports, an affiliate network uniting sports betting creators, websites, and media outlets to drive high-quality traffic to sports betting, DFS, and iGaming brands.
- Manuel Stan, CEO of Catena Media, a global leader in performance-based affiliate marketing, specializing in iGaming, sports betting, and esports.
- Jonathan Sprung, Business Development Director of Media Troopers, an affiliate marketing agency specializing in planning, implementing, and optimizing marketing and acquisition strategies.
- Andrew Zarnett, Managing Director, Head of Gaming, Investment Banking at Jefferies, a global investment banking and capital markets firm.
Entering the Gaming Affiliate Market In Latin America
🕒 Time: 16.15 – 17.00
📅 Date: Wednesday, May 14th, 2025
📍 Location: Conference Room 5 (Affiliate Leaders Summit)
Latin America is a goldmine of opportunity, with diverse markets and passionate bettors. But for new affiliates, breaking into the market isn’t always easy, especially when faced with cultural preferences, complex regulations, and localized marketing channels.
Perfect for affiliates seeking to establish their presence in Latin America, this panel brings together affiliate experts from across the Latin American region to share practical tips, proven strategies for market entry, and the key lessons learned from other countries.
Key Questions This Panel Will Tackle:
- How can I break into the Latin American affiliate landscape? Key steps to establishing a strong presence and building valuable partnerships.
- How can I successfully navigate the region’s complex regulatory frameworks? Strategies for staying compliant and adapting to evolving regulations.
- What lessons can be learned from other markets? Insights from established regional affiliates and how they apply to you.
Panel Speakers:
- James White, COO of HotTakes, a play-to-earn media platform that engages beginner sports bettors through free-to-play games, influencer-driven content, and affiliate marketing strategies.
- Laura Gago, COO of BETANDEAL, a Spanish media company specializing in affiliate marketing for the iGaming industry.
Attracting Players: Strategies for Driving Traffic Acquisition in LATAM
🕒 Time: 15.15-16.00
📅 Date: Wednesday, May 14th, 2025
📍 Location: Conference Room 5 (Affiliate Leaders Summit)
For affiliates operating in Latin America, the fight for market space and traffic acquisition has never been more fierce—especially when competing against narrowing margins, increasingly restrictive regulation, and soaring operational costs.
Continuing the event’s deep focus on the Latin American region, this panel will provide affiliates with essential strategies for driving growth. The panel will address selecting the correct automation software, the importance of product quality, and share insights into how leveraging existing customer activity can help develop successful, tailored marketing campaigns.
Key Questions This Panel Will Tackle:
- How important is the product itself in achieving marketing success? Evaluating the product’s role in standing out against the competition.
- What should marketers look for—and avoid—when choosing automation tools? Guidance on selecting the right technology to streamline campaigns and utilize resources.
- How can customer behavior and existing data drive better campaigns? Tips for using acquired player data to personalize marketing and boost performance.
Speakers:
- Christopher Guzman, Head of Affiliates at Logrand Entertainment Group, a Mexican gaming and entertainment company operating land-based casinos and the online platform Strendus.
- Emilia Perez, Marketing Director of Rushbet, a Colombian online casino and sports betting operator, owned by Rush Street Interactive.
- Rodrigo Cambiaghi, Senior Sales Executive Digital Advertising LATAM at Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors.
- Valeria Saravia, Regional Manager for South America at Basher Agency, a Peru-based marketing agency specializing in influencer marketing and performance-driven campaigns.
Visibility 101: SEO, Acquisition, and Innovation For Affiliates
🕒 Time: 11.00 – 11.45
📅 Date: Wednesday, May 14th, 2025
📍 Location: Conference Room 5 (Affiliate Leaders Summit)
For affiliates looking to make their mark across the Americas, there’s a lot to consider. The region’s appeal has brought in a wave of new players, alongside big names already dominating the space. Tech is evolving fast, and today’s audiences are sharper—what worked a few years ago just won’t cut it anymore.
To aid affiliates in tackling these challenges, this panel will offer a practical guide to staying competitive in both the North American and Latin American markets. Expect insights into the latest SEO tactics, tips for creating unique and engaging content, how to harness AI effectively, and valuable lessons from affiliates outside the industry.
Key Questions This Panel Will Tackle:
- How can affiliates adapt their SEO strategies to stay ahead in a crowded marketplace? Exploring the latest techniques to boost visibility and outpace the competition.
- What role does original, high-quality content play in building long-term affiliate success? Tips for creating content that stands out and connects with today’s more sophisticated audiences.
- How can AI and cross-industry insights give gaming affiliates a competitive edge? Practical ways to leverage new tools and learn from affiliate strategies outside of gaming.
Speakers:
- Adam Small, Co-Founder of Third Planet Affiliates, a U.S.-based affiliate company focused on the iGaming sector.
- Gustavo Moretto, Affiliate Consultant at Pix Gaming, a São Paulo-based affiliate marketing company specializing in the iGaming and financial sectors.
- Robert Kraft, Founder & CEO of Atlas World Sports, a Chicago-based affiliate platform that uses AI to deliver personalized sports betting insights, odds comparisons, and real-time game data.
- Gary Trask, Managing Editor at Casino City Press, a U.S.-based publishing and affiliate company that provides directories, data, and marketing resources for the global gaming industry.
The Regulation of Social Media X Influencers in Betting: Is Prevention Possible?
🕒 Time: 11.00 – 11.45
📅 Date: Wednesday, May 14th, 2025
📍 Location: Conference Room 5 (Affiliate Leaders Summit)
The rise of social media influencers has brought the industry to a crossroads. While influencers have delivered rapid success, opening up untapped channels and connecting with younger audiences, their emergence has also sparked growing concerns around ethics, transparency, and safeguarding.
This panel examines the regulation of social media influencers in betting, tackling the legal, ethical, and practical challenges of managing their content. It will explore whether current safeguards are enough or if stricter rules are needed to prevent harm and misleading promotions.
Key Questions This Panel Will Tackle:
- Are current regulations enough to prevent misleading betting promotions by influencers? A look at the effectiveness of existing regulatory frameworks and whether tougher rules are needed.
- What are the ethical responsibilities of influencers when promoting betting products? Exploring the line between marketing and accountability in influencer-led campaigns.
- Can the industry do more to better regulate influencer-driven content? A reflective look at the industry and its role in controlling the output and messaging of influencers.
Panel Speakers:
- David Fucillo, Senior Director NFL, NBA, & Sports Betting at VOX Media, a U.S. digital media company behind brands like Vox, The Verge, and SB Nation.
- Marco Bianchi, SVP & Co-Founder of BC Ventures, an award-winning casino gaming content company founded by Brian Christopher in 2016, that creates engaging content and events for casino fans.
- Carlos Sanchez, CEO of TipsterChat, a Barcelona-based affiliate company, connecting sports bettors with professional tipsters, offering expert betting advice across various sports.
- Andrew Garven, Head of Marketing at Covers, a North American affiliate company that brings together expert insight, rich experience, and a passionate community.
Final Thoughts
For affiliates operating in the Americas, staying ahead of the latest regional developments and challenges is crucial to long-term success.
The dedicated Affiliate Leaders Summit conference agenda at SBC Summit Americas is designed to help affiliates do just that, offering cutting-edge strategies and practical tips on the most pressing issue impacting the sector.
From navigating evolving regulations and enhancing SEO strategies to leveraging innovative marketing techniques for traffic acquisition, SBC Summit Americas will bring together the industry’s top affiliate voices, equipping you with the tools and insights to succeed.
Get Your Ticket to SBC Summit Americas:
Group Pass (3+)(Full Event Pass): For groups of three or more, you can gain access to all conference sessions, the expo floor, networking events, and evening parties for just $500 per person. Get your Group Pass here.
Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.
