Mindway AI, an industry leader in player protection solutions, is a proud sponsor of SBC Summit Americas 2026, taking place in Fort Lauderdale, Florida. Mindway AI is expanding its presence in the burgeoning U.S. gaming market, where the company’s innovative solutions have already attracted major clients, including notable names like DraftKings and PrizePicks.
As part of the event, Paula Murphy, Mindway AI’s Head of Commercial, will take the stage on Wednesday, May 10, at 2:40 PM, speaking at the much-anticipated Player Protection Symposium. Her session, titled “Smarter Engagement, Safer Play: Rethinking Responsible Gaming,” will discuss the transformative shift from traditional compliance measures to dynamic, player-centered protection strategies.
In a landscape where player protection expectations are steadily rising, gaming companies are increasingly moving away from static messaging and mere compliance checkboxes. Instead, they’re adopting personalized tools, leveraging behavioral data, and executing creative outreach efforts. The focus is now on smarter engagement, harnessing real-time insights, targeted messaging, and intuitive interfaces to empower players to maintain control over their gaming activities. This forward-thinking approach integrates responsible gaming into every phase of the customer journey, aiding operators in building trust, nurturing healthier play environments, and creating a more effective, customer-centric experience.
Paula will be joined by esteemed industry figures in the player protection space, including Adam Warrington, Vice President of Responsible Gaming at Underdog Sports; Christopher Schroder, Director at the Colorado Division of Gaming; and Cristhian Cardenas, Compliance Director at RushBet. The panel will be moderated by John Parsons, CBDO – Gaming at Trustly.
Mindway AI’s participation in the event reenforces its mission to promote responsible gaming and expand its reach within the U.S. market. With a growing client base and a focus on leveraging AI to redefine industry standards, Mindway AI is setting a new benchmark for the gaming industry’s approach to player safety and engagement.
For more information, please contact:
Senior Marketing Manager Mindway AI, Niamh Gallagher, +44 7947199208, [email protected]
About Mindway AI
Mindway AI is a Danish award-winning software company that creates innovative and advanced tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behavior. Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions to enhance player protection. Mindway AI has established a strong global presence and is rapidly expanding into new markets, with solutions live in over 65 jurisdictions, including the US, UK, Brazil, Australia, and Malta. At present, Mindway AI’s solutions detect more than 14.7 million active players monthly and are translated into 14 different languages. Better Collective A/S is a majority shareholder of Mindway AI.
Mindway AI’s solutions:
- GameScanner: State-of-the-art detection software based on the combination of AI and human expert assessment. A “Virtual Psychologist” providing individualized and earlier detection of at-risk or problematic gambling behaviour.
- Gamalyze: Neuroscience-based gamified self-test of decision-making when gambling. More engaging, proactive, and actionable than typical self-test questionnaires.
For more information, go to www.mindway.ai
