Ahead of the upcoming SBC Summit 2025, we sat down with Laurent Reysbosch, Chief Business Development Officer at Paytently, a platinum headline sponsor of the event.
What elements of SBC Summit work so well for your organisation, and why is it important for you to be there this year?
SBC Summit continues to be a vital platform for Paytently, particularly as we deepen our roots in iGaming. It’s a convergence of industry leaders, operators, and fintech innovators, and this year marks a pivotal moment for us.
We’ve recently received in-principle approval for our Payment Institution license from the MFSA in Malta, which is a major step forward in our mission to serve the industry with more robust, regulated payment capabilities. Being at SBC Summit allows us to hold 100+ face-to-face meetings across 3 days, something we’d struggle to replicate remotely. Engaging directly with partners, acquirers, and merchants as we scale under this new regulatory framework is a huge benefit to us.
What’s your key objective at this year’s event and what are the main products/services you’ll be promoting?
Our key objective is to show iGaming operators that Paytently is the go-to regulated payments partner for iGaming operators, particularly those navigating complex licensing requirements and international market expansion. We’ll be showcasing our robust payment orchestration platform, our growing network of global acquirers, and newly supported alternative payment methods (APMs) across high-growth regions such as Latin America, Southeast Asia, and Eastern Europe.
This year’s event is especially significant for us as we mark a major regulatory milestone, our new license from the MFSA, enabling us to deliver even greater control, security, and scalability to our clients. We’re also proud to be officially launching our new Paytently Open Banking product, powered by Mastercard, who will be joining us at the event as we celebrate this exciting
What would you highlight as the biggest opportunity in the betting and gaming industry over the next couple of years?
Operators are under pressure to move fast, localise, and stay compliant. The biggest opportunities lie in:
- Real-time, localised payments, especially instant withdrawals and region-specific deposit methods.
- Access to high-growth markets through smart payment localisation.
- The continued diversification of payment preferences, particularly as players shift away from cards toward wallets, bank transfers, and crypto.
- As payments become a strategic differentiator, operators who treat them as part of the product experience, not just infrastructure, will win.
What elements of your business do you feel are best placed to take advantage of that opportunity?
We’re uniquely positioned in two ways:
Our modular orchestration platform enables operators to plug into multiple acquirers and payment methods via a single integration, giving them both flexibility and redundancy.
Our license from the MFSA ensures that as we expand, we’re doing so within a regulated framework that instils trust across stakeholders, from operators and PSPs to banks and regulators. This combination of agility and credibility puts us in a strong position to support regulated gaming firms entering or scaling across multiple markets.
What areas of the business should we be looking to for innovation in the next 12 months?
We’re focused on two key innovation areas:
Acquirer expansion: We’re actively integrating new acquiring partners across the globe, including regional specialists with deep expertise in local gaming markets. This allows our clients to benefit from greater routing flexibility, improved approval rates, and better pricing leverage.
APM coverage: Our roadmap includes expanded market support for wallets, open banking, instant payouts, and crypto-native payment flows, ensuring operators can meet players where they are, with the payment methods they prefer.
A major driver of our innovation is our AI-based payment orchestration platform, which uses machine learning to constantly optimise transaction routing, reduce friction, and increase conversion rates. As the platform ingests more data, it continuously learns and improves, helping clients minimise declines, adapt to market changes in real time, and operate with far greater efficiency, all without added operational burden.
What new technology do you feel will have the biggest impact for stakeholders?
ON US payment rails, where transactions are processed entirely within the same bank, will be a game changer. As more issuing banks in Europe adopt this model, it offers better pricing, faster settlements, and higher approval rates. Thanks to Paytently’s strong ties with top issuers, we’re well-positioned to capitalise on this shift. We also see alternatives like Wero and Revolut Pay gaining traction, pushing the industry toward more efficient, bank-direct payments.
What core challenges do you help solve for your customers/partners?
Operators face declining card approval rates, slow withdrawals causing player drop-off, and banking relationships that don’t scale with regulatory demands. Paytently solves these through smart orchestration, a growing network of acquirers, and a wide range of regional APMs, all within a single, regulated MFSA-backed framework. Looking ahead, our direct acquiring connectivity will further enhance control, performance, and speed across key markets.
What are you hoping to learn from the conference at SBC Summit and which elements of the agenda will you be focusing on the most?
We’re especially interested in sessions around regulatory change, payments innovation, and market-specific compliance. With the MFSA in-principle license in hand, we’re doubling down on regulated market readiness, and this conference is the perfect place to learn from other operators and partners navigating similar paths. We’re also keen to speak with more PSPs, banks, and technology providers who align with our global expansion strategy.
Secure your place at SBC Summit here.
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