With more than 800 exhibitors and sponsors filling 135,000 square metres of exhibition space, SBC Summit is home to one of the largest exhibition floors in gaming, creating endless opportunities to discover new products and uncover the next big innovation.
But with a packed exhibition floor, attendees can benefit from guidance in finding the products and suppliers most relevant to their business needs.
Most attendees arrive with clear objectives, whether that’s finding a new technology partner, exploring commercial opportunities, or evaluating emerging trends. With hundreds of companies vying for attention and a packed event schedule, making the right connections often requires more than simply walking the exhibition floor.
That’s why SBC Summit is launching the Product Innovation Showcase, a dedicated hub designed to bring the industry’s most innovative products and solutions into one highly focused environment.
Through live demonstrations, product presentations, and direct access to the teams behind the technology, attendees can quickly compare offerings, ask detailed questions, and identify the solutions best suited to their business needs.
For buyers, it’s a faster route to discovery. For suppliers, it’s a unique opportunity to stand out in front of a highly engaged audience actively seeking new ideas and partners.
A Front-Row Seat to Innovation
If the exhibition floor is where innovation is discovered, the Product Innovation Showcase is where it can be explored in greater depth.
Across three days, some of the industry’s most innovative suppliers will take to the stage to launch new products, demonstrate their latest solutions, share customer success stories, and answer questions from a live audience.
Complementing the conversations and connections taking place across the exhibition, the Showcase gives attendees an opportunity to see products in action, compare different approaches to common challenges, and gain a clearer understanding of which technologies are best suited to their business needs.
Just as importantly, every session offers access to the people building these products, creating opportunities for deeper conversations about strategy, implementation, and the future direction of the technology.
What to expect:
- Live product demonstrations
- New product launches
- Innovation case studies
- Solution-focused presentations
- Q&A sessions with founders and product teams
Why Attendees Should Add the Product Innovation Showcase to Their Schedule
With hundreds of exhibitors showcasing products across SBC Summit, keeping up with the latest innovations can be a challenge. The Product Innovation Showcase cuts through the noise by bringing some of the industry’s most exciting technologies, products, and ideas into one dedicated space.
Designed for operators, affiliates, suppliers, and investors alike, the Showcase offers a unique opportunity to explore what’s next for the industry, hear directly from the companies driving innovation, and gain valuable insight into the technologies shaping the future of gaming.
Benefits include:
- Discover new products and technologies before they reach widespread adoption
- See solutions demonstrated live and understand their real-world applications
- Compare competing products and approaches side by side
- Hear directly from founders, product leaders, and technology experts
- Gain valuable market intelligence on emerging trends and industry priorities
- Identify potential partners, suppliers, and commercial opportunities
- Stay ahead of the technologies transforming the gaming landscape
To help attendees navigate the agenda more effectively, content will be grouped around the technologies, tools and solutions shaping the future of the industry. Discussions are expected to span areas such as platform infrastructure, payments, AI-driven automation, marketing and customer engagement technologies, compliance solutions, data intelligence, and game innovation.
Why Suppliers Should Secure a Slot
The stage isn’t just a valuable resource for buyers. It also gives suppliers a powerful platform to showcase their solutions directly to the decision-makers who matter most.
In an exhibition hall packed with innovation, standing out can be a challenge. The Product Innovation Showcase gives suppliers a dedicated platform to cut through the noise and put their products directly in front of the people actively looking for new solutions.
While traditional speaking opportunities are designed to share insights and contribute to industry discussions, this format shifts the focus to the product itself, giving suppliers the chance to showcase functionality, highlight real-world applications, and demonstrate the value they can bring to potential customers.
Suppliers will be able to:
- Demonstrate product functionality in a live environment
- Showcase new launches, features, and updates
- Generate qualified conversations with prospective customers
- Drive additional traffic to exhibition stands
- Gather direct feedback from buyers and decision-makers
- Position their brand as an innovator within the industry
Complementing the networking and business opportunities available across the exhibition floor, the stage provides an additional environment where buyers and suppliers can connect around specific challenges, solutions, and areas of interest. This helps create more relevant conversations and valuable commercial interactions.
For suppliers looking to generate high-value leads, showcase new products, and engage directly with decision-makers, the Product Innovation Showcase represents one of the most effective commercial opportunities at SBC Summit.
Dedicated Startup Day
The final day of the Product Innovation Showcase will shine a spotlight on the industry’s newest innovators, with a dedicated Startup Day for emerging businesses.
Startup Day will give ambitious founders a platform to showcase their products, share their vision, and connect with investors, partners, and industry leaders who can help accelerate their growth.
For attendees, it’s an opportunity to discover promising new companies, explore cutting-edge products, and get an early look at the innovations that could shape the future of gaming.
Be Part of the Product Innovation Showcase
Want to see the latest products and innovations shaping the future of gaming? The Product Innovation Showcase is open to all attendees with a:
For suppliers looking to showcase their product or solution on stage, get in contact with [email protected] to learn more about participation opportunities.
