The global betting and iGaming industry moves fast.
One minute you are catching up with AI, the next you are trying to understand prediction markets, crypto payments, or the latest acquisition strategy.
It’s the reason SBC Summit has always placed such a strong emphasis on its educational offering.
But sometimes listening is not enough. Sometimes you want to dig deeper, challenge ideas, stress-test strategies, and work through problems with the people solving them every day.
That’s why, for 2026, we’re introducing Education+, a premium learning experience built around hands-on sessions, specialist-led training, and practical takeaways that can be actioned immediately.
Across two days, delegates can choose from two distinct learning formats:
- Tech Academies
- Industry Masterclasses
In this blog, we break down what each format includes, the challenges they are designed to help solve, and how you can take part.
Tech Academies
The Tech Academies are designed for delegates looking to better understand the technologies, strategies, and trends moving the industry forward.
Covering areas such as AI, marketing, Web3, and gamification, these sessions move beyond theory and instead give you the tools to actively design, build, launch, and scale, whether you’re focused on products, technologies, or campaigns.
The academies will feature a variety of engaging formats, from live demonstrations and workshops to AMAs, strategy sessions, and collaborative discussions.
So instead of leaving with pages of notes, you will leave with strategies, frameworks, and tools you can actually use once you are back at work.
The academies will run on Tuesday, 29 September and Wednesday, 30 September at Sala Tejo inside the MEO Arena.
AI Academy
Tuesday, 29 September | 13:30 to 17:00
Delve into the world of AI, from utilising generative AI and predictive analytics to understanding how machine learning can improve player understanding, engagement, and operational efficiency.
Sessions include:
- Live Demos: AI Wearables, Robotics & Human Augmentation
- When Agents Speak for you & The Future of Interaction
- Trust Test: Deepfakes, AI Fraud and the New Era of Impersonation
- Build Your Own AI Assistant
Gamification Academy (Presented by Soft2Bet)
Tuesday, 29 September | 13:30 to 17:00
Explore the psychology, mechanics, and ethical considerations behind modern gamification, with practical insights into what keeps players engaged and coming back.
Sessions include:
- Introduction to Gamification
- Engage or Exploit? The Ethics of Modern Gamification
- What Gambling Can Learn from Other Industries
- Battle Pass Betting: What Gambling Can Learn from Gaming
- Know Your Player: Building Gamification for Different Customer Types
Marketing Academy
Wednesday, 30 September | 13:30 to 17:00
Understand what’s actually working across performance, brand, and content marketing right now, from influencer strategies and audience attention to retention and ROI.
Sessions include:
- Live Demo – Building a Campaign from Brief to Execution
- Platform Discovery: TikTok, Meta, YouTube, and Spotify
- Beyond the Post
- Nike: Turning Women’s Sports into Cultural Moments
- Where Would You Spend $1M Today?
Web 3.0 Academy
Wednesday, 30 September | 13:30 to 17:00
Delve into the fundamentals of blockchain, tokenisation, decentralised platforms, and crypto payments through practical discussions and real-world use cases.
Sessions include:
- Crypto, Blockchain & Gambling: Where Are We Now?
- Crypto Payments in Regulated Markets: Hype or Reality?
- Trust on the Chain: Does Blockchain Really Make Gaming Fair?
- Provably Fair – Live Demo: Can Players Really Verify Every Outcome?
- Building Hybrid Gambling Platforms: Where Web2 Meets Web3
Learn more about the Tech Academies here.
Industry Masterclasses
While the Tech Academies focus on broader industry themes, the Masterclasses are designed for delegates looking to sharpen specific operational skills.
Think pricing strategy. Risk management. Product optimisation. Sportsbook modelling.
These specialist-led sessions are built around the day-to-day mechanics that directly impact performance and profitability.
In other words, focused training that will dramatically improve how you approach challenges, the moment you’re back in the office.
Trading Masterclasses: The Fundamentals of Odds Compiling & Sportsbook Modelling
Tuesday, 29 September | Masterclass Media Hub Auditorium II
Build a stronger understanding of odds creation, pricing strategy, and risk management, with practical guidance on how sportsbook models are developed, managed, and applied.
Electronic Gaming Academy Masterclasses: Land-based and Online Casinos — Complement or Compete?
Wednesday, 30 September | Masterclass Media Hub Auditorium II
Explore player behaviour, product strategy, and pricing dynamics across both land-based and online casinos, and how operators can optimise performance across both channels.
How to Take Part
If you are looking for a more hands-on and practical way to learn at SBC Summit, Education+ is built for exactly that.
Available as a premium add-on for all SBC Summit ticket types, the Education+ Upgrade Pass is priced at just €249.
To purchase an Education+ Pass, email [email protected] and include your current ticket type. You will then receive a dedicated payment link to complete your upgrade.
SBC Summit will take place at the Feira Internacional de Lisboa & Meo Arena from 29 September to 1 October.
Featuring a large-scale exhibition floor, a multi-stage conference agenda, and a packed schedule of both daytime and evening networking events, the summit will help 40,0000 industry professionals discover new opportunities, build valuable connections, and stay ahead of the industry’s biggest conversations.
Purchase your ticket here.
