SBC Summit Americas will place leadership, regulation, and market expansion at the heart of its conference agenda, offering delegates the strategies and guidance required to thrive in North and South America.
Taking place from June 9–11, 2026, at the Broward County Convention Center, the event will welcome over 10,000 attendees for a six-stage conference exploring the key themes shaping the igaming and sports betting landscape in the Americas.
Designed to capture the full breadth of the sector, each stage will examine a core pillar of the industry, including leadership, regulation & compliance, affiliation, payments & technology, and player protection. To reflect the event’s dual regional focus, each stage will dedicate one day to each region.
Speaking ahead of the event, Rasmus Sojmark, CEO and Founder of SBC, said: “Our debut combined edition was a huge success. Bringing together top talent from across North and Latin America created an environment that encouraged knowledge sharing, open dialogue, and collaboration between two regions that have so much to learn from one another.
“This year, we’ll continue to focus on what resonated with attendees so strongly. Delegates can expect insights from leading C-suite executives, engage directly with regulators, and learn how technology is transforming our industry — from affiliate operations to payments and compliance.”
Giving attendees the opportunity to hear directly from those shaping the industry, the Leadership Stage will feature top executives discussing how they’re navigating regulation, exploring new revenue streams, and positioning for long-term success across North and Latin America.
Day one of the leadership stage will focus on the key issues impacting North America, including regulatory change, the rise of prediction markets, and innovations to land-based gaming. Speakers will also analyse how the tribal sector can respond to gray market competition and sportsbook retention strategies during the 2026 World Cup.
Day two will see leading Latin American executives explore how operators can work with regulators to build a sustainable industry, strengthen player protection, and boost retention in a maturing market.
Leaning on the event’s dual region focus, the conference will also feature dedicated North America and Latin America stages. Attendees will hear the latest updates on regulation, growth, and innovations reshaping sports betting and casinos across the region.
The North America track will feature expert discussions on maintaining sporting integrity amid the expansion of legal betting in the US, assessing the rise of sweepstakes casinos, and examining how prediction markets are redefining audience engagement across sports, politics, and entertainment.
The Latin America track will feature discussions on proposed changes to Brazil’s regulations, Chile’s regulatory progress, strategies for player acquisition in Mexico, player protection in Argentina, and why the Caribbean offers a new opportunity for Latam operators to expand their operations.
The Affiliate Leaders Summit will feature a stage dedicated to exploring the latest affiliate marketing trends shaping the North and Latin American markets. Day one will focus on the North American landscape, covering how affiliates can build loyal audiences in a maturing market, create social-first content for YouTube Shorts and TikTok, and leverage AI and martech innovations to engage players more effectively.
Day two will touch upon how Latin American affiliates can remain compliant while using Google Ads, produce mobile-first content that resonates with local audiences, and build profitable affiliate businesses primed for acquisition by established operators.
Examining the latest payment and technology innovations transforming transaction speed, security, and compliance is the Payment Expert Stage. Day one will focus on the Latin American market, with discussions relating to e-wallet integration, optimising Pix payments in Brazil, and how operators can simplify and optimise payment flows across different Latin American markets.
Day two will see North American experts discuss how operators can implement tech innovations in open banking, crypto wallets, and blockchain technologies while maintaining compliance.
Finally, the Player Protection Stage will bring together regulators, operators, and technology providers to discuss how the industry can strengthen player safeguards, ensure compliance, and promote sustainable growth across both North and Latin America.
Sessions will explore how operators in both regions can leverage technology to enhance player protection and refine safer gambling messages so they resonate more effectively with audiences.
SBC Summit Americas will take place at the Broward County Convention Center from June 9-11, 2026. The event will see 10,000 delegates from across North and South America for three days of networking, educational content and show floor exploration.
For more information on SBC Summit Americas, visit our website.
