How SBC Summit & ALS Deliver Real Business Outcomes

Facebook Tweet LinkedIn

There was a time when attending an industry event meant sitting through conference sessions, collecting brochures and heading home with a pocket full of business cards.

That isn’t enough anymore.

Today’s delegates don’t just want to receive information or navigate hundreds of exhibitors. They want to understand what’s changing, build the skills to respond, discover the right solutions, meet the people who actually matter and turn all of it into tangible business outcomes.

For SBC, simply gathering thousands of professionals under one roof is just not good enough.

That’s why in 2026, SBC Summit and the Affiliate Leaders Summit have been built around five foundational pillars, each designed to answer and support the key questions every delegate asks at an event.

Conference
Education +
The Show Floor
Networking
Experiences

Together, they create a complete business journey designed to deliver better business outcomes. Let’s explore.

The Pillars: Designing an Event Around True Value

Each pillar has its own purpose, but none exists in isolation.

The conference programme helps delegates understand what’s changing across the industry.
Education+ develops the capability to respond.
The show floor connects attendees with the companies solving today’s biggest challenges.
Networking creates the relationships that drive business forward
Experiences make sure all of it is something delegates actually want to be part of.

Rather than existing as five standalone products, each pillar naturally builds on the one before it.

Understand the challenge.
Learn how to tackle it.
Find the companies that can help.
Meet the people who matter.
Turn those conversations into commercial outcomes, in an environment people genuinely want to be part of.

That’s what makes SBC Summit and the Affiliate Leaders Summit more than conferences or exhibitions. Together, they become a physical ecosystem designed around how business actually gets done.

Neat right?

Conference: Understand What’s Next

Question answered: What’s changing?

The beauty of the global betting industry is that it never stands still, and that pace of change is only increasing.

New markets are opening, AI is transforming everything from product design to fraud prevention, and regulation and compliance are redefining how businesses launch products, market and expand internationally.

For every delegate attending Lisbon, understanding these developments isn’t just a ‘competitive advantage’; it’s essential.

That’s why the conference programme sits at the heart of both SBC Summit and the Affiliate Leaders Summit.

Across nine dedicated stages and more than 600 industry experts, delegates will understand the trends, technologies and commercial strategies directly impacting the future of global gaming and betting.

Conference stages include:

Super Stage (MEO Arena): Reserved for the industry’s biggest conversations, bringing together CEOs, founders, regulators, investors and global leaders.
Global & Emerging Markets: Exploring emerging market opportunities and the regulatory developments shaping international expansion.
Technology & Innovation: Examining the technologies redefining betting and gaming.
Payment Expert Summit: Covering payments, fraud, crypto, AML and player trust.
Regulation & Compliance: Breaking down the rules shaping the future of the industry.
Product Innovation Showcase: Exploring how operators are using design, data and technology to improve player experiences.
Global Prediction Markets Forum (separate ticket required): Bringing together the sector’s leading voices to discuss betting’s fastest-growing format.

Alongside SBC Summit, the Affiliate Leaders Summit delivers its own dedicated conference programme through the Affiliate Leaders Summit Stage and Conversion Conference, tackling everything from player acquisition and affiliate growth to scaling businesses in an increasingly competitive landscape.

Want to take part? Purchase a Conference, Business, Affiliate Leaders Summit VIP and SBC Summit VIP Event Pass.

View the full SBC Summit conference agenda here.

But understanding change is only the first step. Once you know where the industry is heading, the next challenge is developing the skills to respond.

Education+: Build Practical Capability

Question answered: How do I respond?

Education+ has been created for delegates who want to build upon the theory of the conference and practically apply those principles.

Designed as SBC Summit’s premium learning programme, it combines live demonstrations, workshops, AMAs and instructor-led training to give attendees the confidence and capability to apply new ideas within their own organisations.

Rather than simply discussing AI, player engagement or digital marketing, delegates will analyse real-world use cases, build frameworks and take part in exercises, developing valuable skills that can actually improve business operations.

Education+ is built around two specialist learning experiences.

Tech Academies

Academies explore broad industry themes through interactive sessions designed to help delegates build, launch and optimise products, technologies and campaigns.

Choose from:

Masterclasses

Masterclasses deliver focused, instructor-led training for delegates looking to sharpen specialist operational skills.

Sessions include:

Access to Academies and Masterclasses is available exclusively with an Education+ Pass upgrade.

Available as a €249 add-on to all SBC Summit and Affiliate Leaders Summit ticket types, the Education+ Pass provides access to one Academy or Masterclass of your choice.

Find out more about Education+ here.

Once you’ve built the capability, the next step is finding the partners that can help bring those ideas to life.

The Show Floor: Discover the Right Solutions

Question answered: Who can help me?

Every business has challenges to solve, whether that’s fortifying payment journeys, improving player retention or finding the next gaming hit.

The Show Floor exists to make those discoveries easier.

Rather than treating the exhibition as somewhere to browse, the show floor has been designed as a physical representation of the gaming ecosystem; a place where operators, affiliates and suppliers can quickly connect with the companies, products and technologies most relevant to their business.

Strategically organised across five dedicated halls, delegates can easily navigate specialist zones, ensuring less time wasted and more time spent with those that can actually address business needs.

Explore:

Casino Zones
Sports Betting Zone
Payment Expert Summit Zone
Startup Hub
Player Protection Zone
Media Hub
Affiliate Leaders Summit Exhibition (exclusive to Affiliate Leaders Summit attendees)

Whether you’re searching for a payments specialist, platform provider or the latest player protection technology, the Show Floor turns challenge into discovery into solution.

Want to take part? The show floor is accessible to ALL SBC Summit and Affiliate Leaders Summit ticket holders. View ticket options here.

View the floor plan here.

Finding the right solution is important. Building relationships with the people behind those solutions is where real opportunities begin.

Networking: Meet the People Who Matter

Question answered: Who should I meet?

Education and product discovery are crucial to any event. But sometimes the most valuable moments are over a coffee.

It’s why SBC Summit and the Affiliate Leaders Summit 2026 place such emphasis on networking, where every touchpoint exists to help delegates meet the right people, start meaningful conversations and turn those conversations into long-lasting business relationships.

Whether you prefer spontaneous encounters, structured introductions or exclusive networking environments, there’s a networking experience built around the way you do business.

Networking Spaces

Across the show floor, a variety of dedicated networking environments give delegates the time and space to engage in more natural conversations.

Whether it’s catching up with existing contacts in Festival Square, meeting new connections at the Food Festival, or holding more focused discussions in the Gold Lounge or invite-only Operator Platinum Lounge, every space has been designed for relaxed conversations and serious outcomes.

Structured Networking

For delegates who prefer a more organised approach, SBC Summit’s expanded networking programme helps ensure every minute in Lisbon counts.

SBC Connect Meets: Schedule meetings in the SBC Connect Lounge before you even arrive
Smart Connect: Attend prequalified meetings between operators and suppliers, based on market, business priorities and objectives
Speed Networking: Meet with a dozen industry-specific prospects in a fast-paced, one-hour session based on specific industry verticals and areas of focus.
Regulatory Gaming Meet-Ups: Connect with regulators, market leaders and policymakers across 21 market- and regional-specific gatherings.
Guided Show Floor Tours introducing operators to carefully selected exhibitors aligned with their business needs.

Networking After Hours

It wouldn’t be an SBC event without a few unforgettable evenings, would it?

Throughout the week, delegates can make connections well into the night, across the Opening Party, exclusive VIP dinners, the SBC Awards and the iconic INFINITY LISBON, SBC Summit’s flagship closing party, with this year’s headlines including Tiësto and Blasterjaxx.

At SBC Summit and the Affiliate Leaders Summit, unforgettable moments result in unforgettable conversations.

Want to take part? Networking is available to Networking, Business, Affiliate Leaders Summit VIP and SBC Summit VIP Event Pass holders.

Expo and conference pass holders who wish to attend INFINITY Lisbon can purchase the Party Pass upgrade for €149.

View our full networking schedule here.

With so much happening across the week, bringing every opportunity together becomes just as important as creating them.

Experiences: An Event People Want to Be Part Of

Question answered: Why should I want to be here?

Business events should deliver business outcomes. But that doesn’t mean they should feel like work from the moment you arrive until the moment you leave.

SBC Summit and the Affiliate Leaders Summit are designed to give delegates both: days built for productive, focused business, and an experience they’ll genuinely enjoy being part of.

That starts on the conference stages, where some of the biggest names in business, sport and entertainment create moments people will still be talking about long after the event ends. This year, that includes basketball icon, investor and philanthropist Michael Jordan joining Carsten Koerl, Founder & CEO of Sportradar, and Jason Robins, Co-Founder & CEO of DraftKings, for a landmark conversation on leadership in sports business, alongside further high-profile keynote speakers still to be announced.

But once the sessions and meetings finish, the experience continues. World-famous headline acts close out the event (yes, DJ Tiësto is headline INFINITY Lisbon), the Food Festival brings together food trucks serving flavours from around the world, and Festival Square creates a central place to recharge and spend time with the industry beyond formal meetings, complete with its own entertainment and atmosphere.

Across the show floor, thoughtfully designed lounges and networking spaces give delegates somewhere comfortable to continue conversations, take a break or prepare for the next meeting.

We’ve also considered the parts of the experience that happen before delegates even reach the venue. Through travel and hotel partnerships, shuttle buses and streamlined badge collection, arriving in Lisbon is made as frictionless as possible.

Because what people remember about an event isn’t the size of the exhibition or the number of sessions on the agenda. It’s how it made them feel: welcome, respected, and glad they made the trip. That’s rarely the result of one big moment. More often, it’s hundreds of details, all built around one question: how can we make this better for the people who came?

Want to take part? Experiences, including Networking After Hours and headline entertainment, are available to Networking, Business, Affiliate Leaders Summit VIP and SBC Summit VIP Event Pass holders. Expo and conference pass holders can add access via the Party Pass upgrade.

SBC Connect: Turn Opportunity Into Action

Question answered: How do I make it happen?

SBC Connect is the thread that runs through every part of the event.

Without SBC Connect, you’re attending the event. With SBC Connect, you’re arriving with meetings booked, exhibitors shortlisted and your entire week already planned.

Every registered attendee receives access to basic SBC Connect, allowing them to browse the conference agenda, explore the exhibitor directory, navigate the interactive floor map, save favourite sessions and exhibitors, upgrade their pass and manage their personal event itinerary.

For Business, Networking and VIP pass holders, SBC Connect transforms from a planning tool to a fully fledged business development platform.

Delegates can filter the attendee list by company type, industry sector and job role, send direct messages, arrange one-to-one meetings through SBC Connect Meets, and register for Speed Networking, Regulatory Gaming Meet-Ups and Guided Show Floor Tours.

SBC Connect brings the entire event into one personalised app, allowing delegates to arrive in Lisbon with a full schedule, pre-arranged meetings and a clear strategy for making the most of every opportunity.

Download the SBC Connect app today, available on desktop, Android and IOS.

More Than the Sum of Its Parts

At SBC Summit & the Affiliate Leaders Summit, each foundation pillar has its own role to play.

Individually, each pillar delivers value. Together, they create something much bigger: a complete business ecosystem designed to help delegates leave Lisbon with new knowledge, practical skills, stronger relationships, measurable business outcomes and an experience worth remembering.

Because the greatest events aren’t remembered for the size of their exhibition or the number of sessions on the agenda. They’re remembered for what attendees achieved because they were there.

That’s what makes SBC Summit and the Affiliate Leaders Summit more than events. It’s what makes them the Greatest Show in Gaming.