Next June, SBC’s pan-American event, SBC Summit Americas, returns to Florida to address the key developments shaping the sports betting and iGaming industries across North and Latin America.
Taking place at the Broward County Convention Center in Fort Lauderdale from June 9–11, 2026, the event will feature a show floor hosting 400 exhibitors, a world-class conference agenda with 250+ expert speakers, and exclusive evening networking events designed to strengthen connections across the gaming industry in the Americas.
With a range of ticket types to choose from, each with varying access to the event, it can be difficult to know which one is best suited to you.
Consider this blog your comprehensive ticket guide to all your options, along with some helpful advice to help you choose the right pass for your needs.
Advantages of Securing Your Ticket Early
Before we get into the various ticket options available at SBC Summit Americas, you’re probably wondering why we are even talking about tickets.
After all, the event doesn’t take place until next June!
Well, to keep things simple, securing your pass early comes with a range of benefits that can really elevate your overall event experience. By securing your pass early, you can:
- Make provisions for accommodation and travel well in advance to secure the best prices.
- Promote your participation at the event early: Post that you’re attending the event under the #SBCSummitAmericas on LinkedIn to expand your reach at the event.
- Plan ahead for speaking opportunities, identify key people to meet, and strategise early.
- Give SBC the opportunity to promote your participation at the event early on.
- Allow your company to effectively plan for 2026, without crippling the budget.
The Full Experience: VIP Event Pass
When it comes to discussing ticket options, it only makes sense to start with the most comprehensive of our passes: The VIP Pass.
This is your golden ticket to unlocking every aspect of SBC Summit Americas, from conference and networking to show floor exploration. It even covers food and drinks for the week!
Want to know more? Here’s what the VIP Event Pass gets you:
🎰 Entry to the Show Floor: Enjoy full access to the event’s show floor, where you’ll be able to connect with over 400 exhibitors and sponsors that are helping to shape the North and Latin American markets.
🎤 All educational content: Hear from 250 top-level speakers sharing strategies and insights across six stages. From leadership and regulation to payments, affiliation, and player protection, you’ll get the full picture of what’s shaping the betting and gaming industry across the Americas.
🥂 Evening Networking Sessions: Networking doesn’t end when the show floor closes. Our exclusive evening events give you the chance to connect with industry peers in a relaxed, informal setting. Exclusive to VIP Pass Holders, you’ll gain access to both our Opening Party, hosted at The Wharf, and our INFINITY Florida closing Party, hosted at Daer Nightclub within the iconic Hard Rock Hotel.
🍴Free Food & Drink: Every VIP Pass comes with a complimentary pre-loaded card for you to spend at our food festival. Meaning you can refuel, recharge, and make new connections over great food.
📲 Full Access to our SBC Connect App: A VIP Event Pass unlocks the full potential of our dedicated event app, SBC Connect. View the conference agenda, send messages to fellow attendees, and send unlimited meeting requests.
🎥 On-demand Conference Content: VIP Event Pass holders can watch panel sessions back on demand, meaning you don’t have to worry about missing a conference session if it clashes with a meeting or networking event!
Who is This Pass Ideal For?
The VIP Event Pass is ideal for anyone who wants to make networking at SBC Summit Americas a priority. It’s the only pass that gives you access to our exclusive evening networking events, which can be ideal for working on deals and building new industry relationships in a more relaxed atmosphere.
Save on the VIP Pass with our Early Bird Deal
While it might be a while until we welcome you all to Florida, buying a ticket early comes with significant benefits.
How, you ask? Introducing: Our Early Bird deal.
Our Early Bird Pass gives you a full VIP Event Pass for just $400! That’s a saving of $300 on a full price ticket, meaning you get the best of the event for the best value!
🚨 Our Early Bird Pass expires on March 14, 2026, so act fast to secure those savings!
Missed the Early Bird?
If you’re bringing a team of three or more people, you can still get incredible savings, all thanks to our Group Pass discount!
Our group pass means you’ll secure each ticket for just $500 instead of $700 – leading to you or your company saving $600 overall.
It’s the perfect option for companies sending multiple colleagues who missed the Early Bird Discount.
Key Tip: To secure the Group Pass discount, all the attendees you’re sending need to be registered at the same time.
Purchase your Group Pass here.
Expo+ Pass
Next on the list is our Expo+ Pass, and as you might have guessed from the name, it brings you all the benefits of accessing the exhibition floor, so you’ll be able to connect with over 10,000 attendees, over 400 exhibitors, and make use of the show floor’s networking lounges.
Aside from having full access to the show floor, you’ll be able to attend the full range of the event’s educational content program.
That means you’ll be able to gain real-world insights and tactics from industry leaders on the following stages:
- Leadership Stage: Hear from C-Level executives shaping the markets of Latin and North America.
- North America Stage: Discussing the latest regulatory updates across North America, as well as the trends defining the North American market.
- Latin America Stage: Hear regulatory updates from the likes of Brazil, Chile, and Argentina and discover the trends that are shaping the market in Latam.
- Payments & Tech: Industry leaders in the payments and tech industry discuss how innovation could transform payment speeds, AML, fraud, and compliance measures in North America and Latam.
- Marketing & Affiliates: Industry leaders share how to market your business effectively and the latest trends shaping the affiliate industry.
- Player Protection Stage: Learn how tech is boosting player protection and what companies can do to ensure compliance.
Expo+ Pass Holders also have access to the SBC Connect App, where they can access the conference agenda, message fellow attendees, and arrange meetings at the SBC Connect Lounge.
What’s NOT included?
- Access to Evening Events: Our evening networking events are a key part of the SBC experience, and often, where the best deals are done. So if you want access to our Opening Party on Tuesday, June 9, and our INFINITY Florida Party on Thursday, June 11, you’ll have to upgrade to a VIP Pass ticket!
- Complimentary Food and Drink: VIP Passes get a complimentary pre-loaded food card to spend at our Food Festival. Expo+ attendees can still access our Food Festival, but will be paying out of their own pocket!
Who’s This Pass Ideal For?
The Expo+ Pass is ideal for professionals who want access to the exhibition and conference sessions without committing to the full VIP experience. It’s a great option if you’re working with a tighter budget or prefer to focus on daytime content.
At $95, it offers exceptional value — but if after-hours networking is a key part of your goals, you’ll want to upgrade to the VIP Event Pass for the complete experience.
Our Free Option: The Expo Only Pass
Our Expo Only Pass is ideal for attendees on a budget – because it’s completely free!
With this pass, you’ll be able to wander the expo, visit exhibitor stands, and strike up conversations with fellow attendees in our networking lounges.
Who is This Pass Ideal for?
- Companies looking to bring a large team to Florida without breaking the budget.
- Industry newcomers looking to build connections in the iGaming landscape and explore the industry’s latest developments.
Please Note: This ticket only grants you access to the exhibition floor – if you’re interested in our conference agenda or evening networking events, you will need to upgrade.
Operator Pass and Affiliate Pass: Free VIP Treatment
Did you know that if you’re working for an operator or an affiliate, you’re eligible for a completely FREE pass that’s equivalent to a VIP ticket?
That’s right, no hoops to jump through, no hidden catches, simply apply, and wait for a member of our team to register you (after confirming that you do indeed represent an operator or affiliate).
Access to all networking events, educational content, and exhibitors for free? It sounds too good to be true, but it’s not!
Notes:
- It typically takes our team up to three working days to process your form. If you have applied for a ticket and have not received an email with your ticket after 3-5 working days, please feel free to reach out to us at [email protected].
- If our relationship team has any questions about your application, they will contact you to request clarifications.
Exhibitor or Sponsor Passes
Exhibiting or sponsoring at SBC Summit Americas is the perfect way to maximise your company’s presence at the event — showcasing your brand while your team networks, learns, and builds relationships that drive results.
And even better, they include a set number of complimentary VIP Passes, giving your team full access to the show floor, conference sessions, and exclusive evening parties.
The exact number of VIP Event Passes depends on your level of exhibition space or sponsorship package.
Check with your Customer Success representative to confirm how many passes are included in your package and how many of these are VIP Level (this will vary depending on your exhibition or sponsor package)!
This way, you’ll know exactly what your team is entitled to and can plan ahead if you need extras.
Other Types of Passes
- Sales Team Discount: You might receive a special discount from our sales team to attend the event. This sales team discount offers 50% off the price of the VIP Event Pass and is available to SBC’s valued friends and clients. (To find out if you’re eligible, reach out to your allocated sales manager.)
- Media and strategic partners receive full complimentary access to the event with a Partner Pass (which is essentially a VIP Event Pass). If you’re a partner, reach out to [email protected] to claim your pass.
How to Collect Your Passes
Once you’ve selected your pass, you’ll receive an email from us with your confirmation (you might have to check your spam folder if you can’t see it!).
In your confirmation, you’ll have the option to add your pass to your digital wallet – which you can tap on our ticket scanners to print your pass when you arrive.
Here’s how to collect your pass in Florida:
- Tuesday, 9 June 12:00 pm – 5:00 pm: While the show floor and conference won’t be open, you’ll be able to beat the Wednesday queues by picking your badge up from our venue, the Broward County Convention Center, and beat the rush!
- Wednesday, 10 June 8:00 am – 6:00 pm: Registration opens at the Broward County Convention Center for you to collect your badge!
- Thursday, 11 June 8:00 am – 5:00 pm: Missed the first day? Not to worry, you can still pick up your badge at our registration desk.
Badge Colours at a Glance
If you haven’t visited an SBC event before, you might not be aware of our badge colour code system.
By allocating a colour to every type of badge, you’re able to know who you’re talking to at a glance when networking. Here’s a colour breakdown:
- 🟠 Operator Passes
- 🟣 Affiliate Passes
- 🔵 All other attendees
Final Thoughts
Each pass offers great value, but the right choice depends on what you want to get out of SBC Summit Americas.
If you’re looking to experience everything — from the buzzing show floor to the biggest evening parties — the VIP Event Pass delivers it all.
