xSlots, Missions, Tournaments, and Voltage Blitz® Zeus Up to drive company focus across North and Latin America
RubyPlay, a studio-based layered content ecosystem, will showcase its specialist studios, standout content and newly launched Engagement Tools at SBC Summit Americas 2026, reinforcing its continued growth across the US.
A key focus at the conference will be xSlots, RubyPlay’s latest studio dedicated solely to the US market. With its first title set to launch in June, xSlots represents the provider’s long-term commitment to building content from the ground up for North American players, developed by a local team with deep market and regulatory knowledge.
Another key focus at the event will be RubyPlay’s newly launched suite of Engagement Tools, comprising initially of Missions and Tournaments. Unlike standard mission mechanics currently in the market which are wallet-based and applied broadly across games, RubyPlay’s approach introduces a first-of-its-kind in-game event mechanic, representing a significant technical and structural differentiator.
The tools will also be integrated across RubyPlay’s portfolio, giving operators a level of cross-content engagement that remains rare in the market.
The tier-one supplier will also spotlight Voltage Blitz® Zeus Up, developed by Koala Games. Building on the proven success of the wider Voltage Blitz® series, the latest title combines strong brand recognition with high-energy gameplay, giving partners a bankable performer with built-in player appeal.
A further highlight will be Firerose, RubyPlay’s recently launched bespoke content studio, created to deliver operator-specific branded game experiences that help companies strengthen player loyalty and build a stronger brand identity.
RubyPlay’s presence at SBC Summit Americas reflects its strategy of combining scalable technology, specialist creativity and regional expertise to deliver measurable success for partners worldwide.
Dr. Eyal Loz, CPO at RubyPlay, said: “SBC Summit Americas is an important event for us, bringing together operators from the industry’s most exciting growth markets. North and Latin America require local insight, tailored strategies and content that resonates with players.
“That is where RubyPlay’s studio-led ecosystem delivers real value. Our specialist teams at RubyPlay Studio, xSlots, Koala Games, Mad Hat Games and Firerose provide partners with regionally relevant content, bespoke opportunities and proven commercial performance. Combined with the strong momentum of our Engagement Tools across LatAm and the continued success of the Voltage Blitz® series, our focus is helping partners across the Americas grow through standout content, smarter engagement and regional expertise.”
About RubyPlay
RubyPlay is a B2B iGaming company operating as a studio-based, layered content ecosystem.
The company is built around multiple market-focused studios, all supported by a shared technology, infrastructure and distribution platform. Each of our studios, RubyPlay Studio, Koala Games, Mad Hat Games, Firerose and xSlots, develops its own dedicated catalogue aligned with specific markets and audiences. Together, these studios form an extended proprietary content library.
RubyPlay also operates a dedicated studio focused exclusively on bespoke, branded and white-label content, enabling operators to assemble tailored games by combining creative, technical, and market capabilities from across the ecosystem
Rather than leading with a single supplier brand, RubyPlay is designed to support operator-led branding, allowing clients to adapt content to their own identity, strategy, and market needs.
This model positions RubyPlay as a long-term content partner for operators seeking flexibility, relevance and brand control.
