The opportunities have never been brighter for affiliates targeting or wanting to target Brazil.
The market’s regulation has attracted a surge of international operators, all eager to leverage affiliates’ regional expertise, established credibility, and insights to effectively promote their brands.
However, with new regulations restricting what’s permissible and what’s not, success in Brazil comes with its challenges.
This is where SBC Summit Rio’s conference agenda comes in.
The dedicated ‘Affiliate Leaders Summit’ track will help attending affiliates adapt to new regulations with ease and stay updated on the latest customer acquisition and retention strategies.
To guide affiliates in spotting the hottest sessions, we’ve highlighted three must-attend panels.
New Market, Old Tricks: How Affiliates Still Have the Winning Formula
🕒 12.40 – 13.20
📅 Wednesday 26th February
📍 Conference Room 4
Our experts will dive into why traditional affiliate strategies could still work in Brazil. They’ll explore how operators can tap into affiliates’ strengths, like local insights, trust, and cultural know-how—even in today’s social media-driven world.
The panel will bring together experts from influential operators and affiliates. From the operator side; Santiago Indart, Head of Affiliates & Partnerships at BetMGM. As a North American operator that entered Brazil in 2024, Santiago will share insights as a new market entrant. Bruno Latorraca, Affiliates Manager Brazil for Betsson Group, a global operator with a strong presence in Brazil since 2019.
On the affiliate side; Jenny Gonzalez, Co-Founder and CEO of Rocahead, a leading affiliate marketing network with extensive experience in Brazil (read Gonzalez’s Affiliate Leaders interview here), and Priscila Pio, Managing Director of Brazil at BETANDEAL, a prominent affiliate network (read Pio’s Affiliate Leaders interview here).
The panel will be moderated by Leonardo Benites, CEO of Propane; a Brazilian affiliate marketing agency. Having helped establish the ‘Influencer Workshop’ (Read more here), Benites brings extensive expertise in both emerging and traditional affiliate approaches.
From Insta-Fame to Insta-Compliance: Influencers Adapt to New Regulations
🕒 14.50 – 13.30
📅 Thursday, 27th February
📍 Conference Room Four
This panel will look at how Law Ordinance No. 1231 and the updated CONAR rules are changing influencer marketing in Brazil. Simply put, we’ll talk about how influencers can follow the new rules while keeping players safe.
The panel will feature Kelwynn Andrade (Influencer, Bettilt), Cassio Filter (Brazil Country Manager, KTO), Renan Nishiyama (CEO, 3C Gaming), Guga Júnior (Influencer and Co-Founder, Click Hunters) and Bernardo Pontes (Founder, ALOB Sports).
Andrade is a successful influencer with over 24k Instagram followers. 3C Gaming and Click Hunters, two Brazilian influencer agencies, will provide the behind-the-scenes scoop on how to secure the best influencers.
ALOB Sports, with an impressive lineup of sports and gaming clients, will share how to guide influencers toward promoting responsibility. Brazilian operator KTO, known for working with ambassadors like football star ‘Tinga’, will offer insights from the operator’s perspective.
Dive Deeper
- Ordinance No. 1231: holds operators responsible for not just their own communication, advertising and marketing actions, but also for their affiliate partners remaining compliant (e.g. the implementation of “18+” age restriction notices and gambling risk warnings). Additionally, it mandates that sponsors clearly identify themselves, avoid targeting children, and refrain from sponsoring youth events or teams.
- CONAR guidelines: require influencers to disclose when they’re advertising during streams, avoid misleading messages, maintain ethical standards, and be subject to CONAR’s stream monitoring.
Your Winning Guide: SEO After Regulation
🕒 16.40 – 17.10
📅Wednesday, 26th February
📍 Conference Room 4
This panel is your go-to guide for mastering SEO strategies in Brazil’s regulated market, breaking down the landscape before and after regulation. You’ll walk away with practical tips to boost:
- Keyword research and optimization
- On-page SEO (local, content, and technical tweaks)
- Tailored content that’s localized and culturally relevant
- Personalization and strong calls to action
- Retention strategies to improve visibility, drive organic traffic, and boost conversions
The panel will feature affiliate experts Ernest Bowes (Brazilian Content Manager, BlueWindow), Daniel Aliano (Regional Manager, Catena Media), and Gustavo Moretto (Affiliate Consultant, PixGaming).
Bluewindow, a global affiliate agency with a Brazilian branch, will offer its “360-degree approach” to SEO. Catena Media, having entered Brazil in 2024, will provide a first-hand account of the Brazilian affiliate landscape. PixGaming with over a decade of experience in affiliate, SEO, and content consultancy, has the right skill set to approach this from the marketing strategy perspective
Honourable Mentions:
- Your Traffic’s Journey – Beyond Traditional Models: This panel will delve into how affiliates leverage WhatsApp and social platforms to drive traffic. You’ll gain tips for monitoring and analyzing this traffic, evaluating its value, and discussing whether it adheres to Brazil’s new regulatory scene.
- Glitz, Glam, and Game Plans: Picking the Right Face for Your Brand: In this panel, our experts will talk about how streamers, celebrities, and social media stars can transform your brand. They’ll share tips on picking the right ambassador, why it matters, and how it can boost your brand’s reputation.
So, download the SBC Connect app, star your favorite panels, and make the most of SBC Summit Rio’s Affiliate Leaders Summit!
Operators and affiliates can apply for complimentary passes.
