WSF Odds will return to SBC Summit at booth C118, bringing an expanded football betting portfolio following the launch of 48 new team and match markets.
The latest release adds 48 new “More Than” markets to areas already covered by WSF Odds, including shots, shots on goal, fouls, cards, corners, offsides and tackles. The additions give operators more ways to offer these established statistics across team and match markets, as well as different match periods. The launch adds further depth to an already broad portfolio of player, team, match and goalscorer props across pre-match and live betting.
WSF Odds’ approach is built around a simple idea: turn literally every action of the game into a betting market. That means moving beyond traditional match results and goalscorer bets to give bettors more ways to follow individual players, teams and specific moments throughout a match.
That depth was put to the test during the 2026 World Cup.
During June and July alone, turnover reached €163.8 million and GGR €27.1 million across WSF Odds’ football betting portfolio. For WSF Odds, these numbers show the value operators saw from offering a deeper range of football props during the World Cup. The team will share more detailed performance data and discuss the results with operators and partners at booth C118.
The company’s presence at SBC Summit will also extend to the conference programme.
Bertoli will speak on the panel “Sportstech Intelligence: How Live Data Shapes Smarter Odds”, taking place from 13:00 to 13:40 on the Technology & Innovation Stage, Sports Betting Innovation, Stage 3.
He will join speakers from Betclic, Genius Sports, LeoVegas Group and Ned Loterij for a discussion on how real-time sports data and modelling are changing in-play betting.
The subject is closely connected to WSF Odds’ core product. Its football portfolio is built around pricing individual actions and performance during a match, from player shots and passes to team corners, fouls and cards. As sportsbooks add more of these markets, the speed and quality of live data become increasingly important to how those markets are priced and managed.
“Football betting is moving further into individual moments and performance,” Bertoli added. “That creates more choice for the bettor, but it also puts more demands on the product behind the odds. You need the data, the models and the trading experience to price a large number of markets while the match is moving quickly. That is one of the areas I’m looking forward to discussing on the SBC stage.”
Throughout SBC Summit, the WSF Odds team will be available at booth C118 to demonstrate its full football betting portfolio, discuss the 48 newly released markets and share more detailed performance numbers from the World Cup with sportsbook operators and platform partners.
Meet WSF Odds at SBC Summit, booth C118.
About WSF Odds
WSF Odds is a sports betting technology provider specialising in pre-match and live odds for player, team, match and goalscorer markets. Its football-focused portfolio gives sportsbooks a broad range of betting options based on individual player performance, team statistics and specific actions throughout a match.
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