Interview with Niels Erik Folmann, CEO of Danske Spil

Betting Insights – A range of interviews from SBC Events with some of the leading figures in the sports betting industry.

Niels Erik Folmann is CEO of Danske Licens Spil A/S, the online gambling subsidiary of Danske Spil. Danske Licens Spil has maintained a leading position in the Danish market of sports betting, pools, poker and casino online games since the partial liberalization of the market in 2012.

Prior to his current role, Mr. Folmann worked as an executive advisor and marketing management consultant, covering fields of expertise in strategic planning, communication strategy, and organizational brand alignment; as the founder of his own consultancy; and as CEO of BBDO Denmark.

He his Masters Degree at Aarhus Business School in 1989 and has completed executive training programs at Insead and Harvard Business School. He sits on two company boards and serves as a certified examiner at the Danish School of Media and Journalism.

Niels Erik Folmann, had the following to say about SBC Events and the Betting on Football 2017 conference:
“It is important that the betting industry has the opportunity to discuss the major issues it faces on a global scale, and I am pleased to take part in this by addressing all the challenges and opportunities we are facing in the Scandinavian market.”

“I had two amazing days at Stamford Bridge. The event offered the perfect mix of great sessions and relevant business meetings. It’s probably the best industry event I’ve attended to date.”

 

 

Advanced Compliance Technology debuts Fraud Rings unified risk tool at SBC Summit
18 Sep | Events | Becca Kocar
'AI-powered product builds real-time ‘bubble map’ with clear analysis to tackle organised fraud, bonus abuse and...
Read more
WSF Odds takes expanded football props portfolio to SBC Summit
18 Sep | Events | Becca Kocar
'WSF Odds will return to SBC Summit at booth C118, bringing an expanded football betting portfolio...
Read more
Roobet Turns Stand F231 Into a Full-On Arena at SBC Summit 2026
18 Sep | Events | Becca Kocar
'Roobet will turn Stand F231 into a competitive arena at SBC Summit 2026 in Lisbon, from...
Read more
Meet YesPlay at SBC Summit 2026: Feel the MAGIC. Say YES.
18 Sep | Events | Becca Kocar
'The global betting and iGaming community is heading to Lisbon, and YesPlay is ready to say...
Read more
PG SOFT SHORTLISTED FOR CASINO / SLOTS DEVELOPER OF THE YEAR AT...
18 Sep | Events | Becca Kocar
'PG SOFT EARNS A PLACE AMONG THE INDUSTRY’S LEADING GAME DEVELOPERS AHEAD OF SBC SUMMITPG SOFT...
Read more
Soft2Bet launches “Player Experience Academy” initiative at SBC Summit
18 Sep | Events | Becca Kocar
'SBC Summit 2026 will host the return of Soft2Bet’s industry-focused educational programme on 29 September. Now...
Read more
Meet the Tech Giants Joining SBC Summit and Affiliate Leaders Summit
18 Sep | SBC Summit | Cosmo Teare
'A handful of companies have changed how we find answers, connect with people and discover our...
Read more
Affiliate Leaders Summit to Examine the Future of SEO, Search and Discovery
18 Sep | Affiliate Leaders Summit | Cosmo Teare
'The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep...
Read more