Interview with Sam Barrett, Director of Gaming, Trustly

What is it you are showcasing today?

So today we’re showcasing one of our newest and most innovative products which is called Pay and Play. Back in 2015 we launched Pay and Play with Ninja Casino. Ultimately what Pay’N’Play is it’s a product that allows the player to make a deposit to his player account whilst also registering. The great news is that the registration process is almost removed whilst making that deposit allowing the player to come in and do a frictionless sign up whilst being able to fund his player account. We’ve been lucky enough now to launch this product across several brands. ComeOn have launched the first sports book in Sweden. We’re now working with Betsson in Germany and we have many other markets that are going to be opening up for this product over the next few months.

Alex Ursa, Betr: Why prediction markets are reshaping US crypto payment adoption
5 Jun | Events | Ellis Davis
'Prediction markets have shaken up the US gaming landscape in the last twelve months, forcing some of the...
Read more
5 Jun | Affiliate Leaders Summit | Ellis Davis
'For years, affiliate success followed a familiar formula.  Build strong SEO rankings, negotiate great deals, drive...
Read more
Betsson Group: “It’s where all the key players from the region and...
4 Jun | Events | Ellis Davis
'Ahead of SBC Summit Americas 2026, SBC spoke with Andrea Rossi, Commercial Director for LatAm of...
Read more
Building a brand that matches our ambition: the evolution of SBC Summit
4 Jun | Events | Maria Tsnompilantze
'Developing a brand is one of the most transformative exercises a business can go through. It...
Read more
Affiliate Leaders Summit Launches as Standalone Global Event in Lisbon
4 Jun | Affiliate Leaders Summit | Ellis Davis
'The Affiliate Leaders Summit will take its next major step in 2026, evolving into a standalone...
Read more
Juan Camilo Carrasco: the ‘significant relief’ for Colombia gaming after an ‘exceptional...
4 Jun | Events | Ellis Davis
'Last month, Gustavo Petro faced his biggest setback as President of Colombia, as the Humana government was ordered to...
Read more
Alea Heads to SBC Summit Americas with Three Award Nominations and a...
3 Jun | Events | Becca Kocar
'Barcelona, June 2026 — Alea will return to SBC Summit Americas from June 9–11 in Fort...
Read more
Q&A: Mariola del Socorro de la Piedra Quelle on why Latin America...
3 Jun | Events | Ellis Davis
'As more companies eye up the opportunities available for expansion across Latin America, Mariola del Socorro...
Read more