Interview with Sam Barrett, Director of Gaming, Trustly

What is it you are showcasing today?

So today we’re showcasing one of our newest and most innovative products which is called Pay and Play. Back in 2015 we launched Pay and Play with Ninja Casino. Ultimately what Pay’N’Play is it’s a product that allows the player to make a deposit to his player account whilst also registering. The great news is that the registration process is almost removed whilst making that deposit allowing the player to come in and do a frictionless sign up whilst being able to fund his player account. We’ve been lucky enough now to launch this product across several brands. ComeOn have launched the first sports book in Sweden. We’re now working with Betsson in Germany and we have many other markets that are going to be opening up for this product over the next few months.

Forgot Something? You Can Now Upgrade Your SBC Summit Ticket Through SBC...
10 Sep | SBC Summit | Cosmo Teare
'Plans change. You book your SBC Summit ticket, feel confident it's all sorted, then a few...
Read more
Delegates Flock to SBC Summit as Super Stage Tickets in Demand Following...
9 Sep | SBC Summit | Cosmo Teare
'Lisbon, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline...
Read more
Rasmus Sojmark: The Greatest Show in Gaming – What Does That Actually...
9 Sep | SBC Summit | Maria Tsnompilantze
'What does it really mean to call SBC Summit “The Greatest Show in Gaming”? In the...
Read more
SBC Summit's Digital Marketing & CRM Academy to Tackle AI, Brand and...
8 Sep | SBC Summit | Cosmo Teare
'SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready...
Read more
SBC Summit 2026: Rupert Ecker, Grand Casino Kursaal Bern, destaca papel da...
8 Sep | SBC Summit | Cosmo Teare
'Com experiência nos segmentos de jogos online e presencial, Rupert Ecker, CEO do Grand Casino Kursaal Bern AG,...
Read more
Playtech set for standout SBC Summit with five award nominations and expert...
8 Sep | Events | Becca Kocar
'Playtech returns to SBC Summit with a showcase of its industry-leading technology, content and services portfolio. ...
Read more
Game Media Works to Strengthen Its Global Presence at SBC Summit 2026
8 Sep | Events | Becca Kocar
'Game Media Works will attend SBC Summit 2026 at Stand B631, Hall 2, with a clear...
Read more
Belatra Games invites iGaming professionals to discover the Belatra Adventure Club
8 Sep | Events | Becca Kocar
'Belatra Games, a global iGaming provider, is bringing its Belatra Adventure Club concept to SBC Summit...
Read more