Interview with Sam Barrett, Director of Gaming, Trustly

What is it you are showcasing today?

So today we’re showcasing one of our newest and most innovative products which is called Pay and Play. Back in 2015 we launched Pay and Play with Ninja Casino. Ultimately what Pay’N’Play is it’s a product that allows the player to make a deposit to his player account whilst also registering. The great news is that the registration process is almost removed whilst making that deposit allowing the player to come in and do a frictionless sign up whilst being able to fund his player account. We’ve been lucky enough now to launch this product across several brands. ComeOn have launched the first sports book in Sweden. We’re now working with Betsson in Germany and we have many other markets that are going to be opening up for this product over the next few months.

Three Days. One Plan. The Ultimate Operator Schedule for SBC Summit 2026
10 Aug | SBC Summit | Ellis Davis
'If you’re an operator attending SBC Summit with a VIP Pass, the world of global gaming...
Read more
UFC Champion Charles Oliveira to take the Super Stage at SBC Summit...
10 Aug | SBC Summit | Maria Tsnompilantze
'UFC lightweight champion Charles Oliveira, holder of UFC's all-time records for most finishes, submission wins and...
Read more
Affiliate Leaders Summit 2026 Puts AI, SEO and Performance at the Heart...
7 Aug | Affiliate Leaders Summit | Cosmo Teare
'The Affiliate Leaders Summit will place SEO, AI, content, and performance marketing at the heart of...
Read more
Affiliates must focus on ‘tenacity and diversification’
7 Aug | Affiliate Leaders Summit | Maria Tsnompilantze
'Laila Bertagnolli of Deal Machines gives advice on affiliate marketing compliance and how marketers can navigate...
Read more
SBC Summit's Player Experience Academy: Building Engagement Responsibly
7 Aug | SBC Summit | Maria Tsnompilantze
'In today’s online betting and gaming industry, player experience has become one of the biggest differentiators...
Read more
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
6 Aug | SBC Summit | Cosmo Teare
'SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new...
Read more
SBC Summit Spotlight: Hugo Baungartner
5 Aug | Events | Cosmo Teare
'En un momento de definiciones para la industria del juego online en Brasil, Hugo Baungartner, reconocido ejecutivo del sector...
Read more
SBC Launches New Global Prediction Markets Forum in Lisbon
5 Aug | SBC Summit | Cosmo Teare
'SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated...
Read more