Interview with Sean Bratches, MD Commercial Operations, Formula 1

What made you want to participate in Betting on Sports 2018?

This is really ground zero in terms of what’s going on in the world of sports betting.  Our partners, ISG are here.  So, it made sense that Formula 1 was here.

How important is it for Formula 1 finally to be involved with the betting industry?

I think it’s long overdue and this is an opportunity not only to drive the commercials of Formula 1, which we can reinvest in the sport and make it better but also, serve fans in new and interesting ways.

How excited are you to be able to describe your news and explain what you are doing to the industry experts coming here today?

Oh, I think this deal, in principle, it’s going to unfold as we go forward.  So, having an engaged audience, having an audience that can help us grow the sport, grow our investment in the sport and make sure that what we’re doing is amplified in all ways is really important to us.

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