1xBet – Presenting a new B2B product at Betting on Football

1xBet is sponsoring Betting on Football 2018, the fifth edition of the largest international football and betting trade conference at Stamford Bridge, the home of Chelsea FC.

Ahead of the 20-23 March event, we spoke to 1xBet Head of Business Development Evgeniy Kiriushin about what he is looking forward to at #bofcon2018, which innovation he expects to capture the most attention in 2018, and who he is backing to lift the World Cup trophy in Russia.

SBC: What are you looking forward to at Betting on Football?

EK: Betting on Football is well-known and high-level event in our market. There you can meet as many famous brands as new interesting partners. As you know, our company always adores innovation; we try to stay on the highest level and go in step with the time. For sure, we are looking forward to meeting new ideas and solutions for getting our product more exciting for players and profitable for our partners, as well as new promotion opportunities in cooperation with famous companies.

SBC: What are you promoting at Betting on Football?

EK: We are promoting our partnership program with one of the best terms of cooperation in a market, as our high-level B2B solution with a wide range of markets, more than 20 languages and around 250 payment systems.

Yes, exactly, B2B. We have begun to provide this opportunity for our partners also and will be glad to represent it at Betting on football. Everybody may look on our offer with competitive conditions here.

SBC: What industry innovation will capture the most attention in 2018?

EK: We are living in the century of innovation and trends change so often, but for sure mobile technology and data transfer and safety everywhere will attract more attention than other services. I do not want to make guesses, but I hope everybody will be surprised by 1xBet’s shop on the Moon.

SBC: How can your company help to improve the customer experience ahead of the World Cup?

EK: It is obvious that the World cup is one of the most important sports events of 2018. From our end, we will apply all our forces for making this tournament exciting and comfortable for our clients. We have a special convenient part in our website for placing a bet on World Cup events; there is a wide line of bets with competitive odds, and of course, we will surprise our players through promo action with interesting prizes timed to this event.

Fans that will visit games and will be out of desktop are able place bets by our mobile application or the convenient mobile version of the 1xBet website.

SBC: Who are you backing to win the tournament, and why?

EK: It is an interesting and difficult question at the same time. So, my bet is that – all fans who will visit Russia, will be involved in this feast of amazing football, great show and be able to sight see interesting places in friendly Russia!

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