SBC Summit Malta, formerly known as CasinoBeats Summit (and no, that’s not a Prince pun), will take place on 10-12 June at the InterContinental Hotel in St. Julians, Malta.
Moving beyond its predecessors’ focus on game design and affiliation, SBC Summit Malta will now serve as a gateway to Europe—featuring an expanded educational programme that will cover key verticals such as sports betting, payments, and marketing, alongside attendee favorites like casino and affiliation.
The conference agenda will be delivered by 250 speakers, imparting their industry expertise and experiences across 34 carefully crafted sessions. The educational programme will also feature two dedicated workshop rooms, providing attendees with the opportunity to engage in hands-on learning and knowledge sharing.
With such a wide range of sessions for attendees to sink their teeth into, this blog post will highlight some of the hottest themes and notable topics that will be covered across the agenda.
European Regulation
Understanding a market’s regulation can be a complex affair—just look at Brazil’s recent journey to regulation, and you’ll see what we mean!
For companies operating in Europe, a region defined by a diverse mix of dynamic and evolving markets, having a clear grasp of each market’s regulatory landscape is essential for maintaining compliance standards and navigating its unique constraints.
As SBC’s dedicated European event, SBC Summit Malta’s conference agenda will provide delegates with the latest regulatory updates from across the region. As well as market deep dives into Italy, Germany, Malta, and Curaçao, wider discussions will cover topics such as black, grey, and regulated markets, complex licensing structures, advertising restrictions, and channelisation issues.
Regulatory panels to keep an eye out for:
- Black, Grey, and New Regulated Markets: Navigating the Shifting Regulatory Landscape
- Italy’s New Gambling Licence Regime
- Germany’s Gambling Market Faces Channelisation Challenges Amid Regulatory Pressures
- Malta Gaming Authority 2025/2026: Building a Sustainable Gaming Future
- Curaçao’s New LOK Licensing Framework: Six Months In, What’s Next?
- VIP Acquisition, Retention, and Growth: Strategies to Navigate Regulations and Drive Marketing Success
- Navigating Advertising Bans: Gambling Marketing Strategies in Heavily Regulated Markets
Artificial Intelligence (AI)
In recent years, AI has become increasingly divisive. For some, it evokes fear (we blame you, James Cameron), while others reduce it to a mere marketing gimmick. What can not be argued is the transformative power the technology holds.
Having already established itself as a key tool in streamlining admin and operational processes, enhancing player protection, and innovating games, artificial intelligence is increasingly becoming an integral part of everyday lives for millions of people across the industry and beyond.
With this in mind, SBC Summit Malta will host a number of dedicated panels around this incredible technology, showcasing its practical application to marketing, SEO, content and even human resources.
Artificial intelligence panels include:
- How to Create a More Unique Campaign with AI Content
- AI and Automation Enable Businesses to Streamline Operations, Improve Efficiency, and Elevate Customer Experiences Through Intelligent Tools and Workflows
- AI & CRM – Are You Really Using It to Your Full Advantage?
- SEO trilogy: SEO for LLMs: Shaping Strategies for the AI-Driven Web & The New SEO Reality of 2025: Thriving in a Multichannel World
- Diversify Your Channels Before It Is Too Late! (Workshop)
- HR Trends 2025: Ensuring Wellbeing, AI Integration, and Retention in a Changing Workforce (Workshop)
- Mastermind Session: Technology Challenges & Innovations (Workshop)
Sports Betting
Sports betting is one of the oldest and most beloved verticals in our industry—and for good reason.
Its rise has transformed casual sports fans into amateur data analysts, where every free kick or tackle carries immense potential, turning even the dullest 0-0 draw into a game-changing moment.
With the broadening of its scope, SBC Summit Malta will introduce a dedicated ‘Sports Betting’ conference track to the Malta-based event, designed to help delegates stay up to date with the latest developments, technologies, and emerging niche sports set to drive player engagement and loyalty with sportsbook bettors.
Notable Sports betting panels include:
- The Growth of Niche Sports: Betting Trends, Analytics, and New Opportunities
- The Changing Landscape of Sports & Lotteries
- Football – Is In-Play Betting Slipping Away?
- Modularisation of Sportsbook Platforms – The Future of Flexibility & Speed
- Navigating Advertising Bans: Gambling Marketing Strategies in Heavily Regulated Markets
- Player Retention and Loyalty: Data-Driven Strategies and Key Trends for 2025-2026
- Why Betting on Esports Isn’t Dead. It’s Just Beginning
- How to Launch & Run a Successful Betting or Gaming Operation (Workshop)
Innovative Marketing Practices
Throughout history, innovation has often referred to technological marvels that have changed the way the world works—from the invention of the wheel to the heralding of the smartphone.
Across the last couple of years, the word ‘innovation’ has been used a lot more freely, a hype term that can be used to describe anything from socks with built-in air fresheners (actually…that sounds amazing) to lightless lightbulbs.
For delegates working in the affiliate and marketing spheres, SBC Summit Malta is all about providing actual innovation (although the socks still sound great), and therefore, you can be assured that we aren’t simply slapping ‘innovation’ on a panel; we are providing sessions that will actually spur change and success.
As well as panels focused on more traditional topics such as CRM, SEO and engagement, SBC Summit Malta’s educational programme will host sessions covering new and unique marketing initiatives such as leveraging affiliate networks, utilising podcasts to engage new audience segments and diversifying content and marketing channels to ensure you stand out amongst your competitors.
Notable marketing panels include:
- Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators.
- Building Your Professional Brand: Strategies for Effective Content and Personal Impact
- The Power of Podcasting – Find Your Niche, Handle the Critics, & Grow Your Audience
- Player Retention and Loyalty: Data-Driven Strategies and Key Trends for 2025-2026
- AI & CRM – Are You Really Using It to Your Full Advantage?
- Leveraging Big Sporting Events: Influencers, Streamers, and Marketing Impact for Casinos
- How to Create a More Unique Campaign With AI Content
- Game Changers: Lessons from Other Industries to Transform Affiliation in 2026
- Diversify your channels before it is too late!
Enhancing Player Relationships
Although it may seem obvious, in the ever-evolving landscape of new technologies, complex regulations, and innovative gamification features, it’s easy to overlook the fundamental pillar of any successful brand—a strong relationship with the player.
A solid player relationship can truly make or break a brand, helping to instill trust, loyalty, retention and engagement with a player. Therefore, to aid brands in fostering this key relationship, SBC Summit Malta will feature a variety of panels on enhancing player experience.
Delegates will have the opportunity to attend sessions focused on enhancing customer service, implementing stronger responsible gambling measures, advancing fraud prevention strategies, and refining approaches to VIP player engagement—providing brands the framework to balance player happiness and business success.
Player Relationship panels include:
- VIP Acquisition, Retention, and Growth: Strategies to Navigate Regulations and Drive Marketing Success
- Combatting Bonus Abuse: Strategies for Awareness, Planning, and Managing Promotions Effectively
- Redefining Fraud Prevention
- Customer Service in Gaming: Challenges and Opportunities in Identifying Problem Gamblers
- Player Retention and Loyalty: Data-Driven Strategies and Key Trends for 2025-2026
- AI and Automation Enable Businesses to Streamline Operations, Improve Efficiency, and Elevate Customer Experiences Through Intelligent Tools and Workflows
- Responsible Gaming Learning From the Past: Historical Cases Shaping Responsible Gaming Practices
Final Thoughts
SBC Summit Malta is set to provide delegates with an educational conference programme that not only encompasses the entire industry but offers actionable insights and alternative thinking that can make you stand above the competition.
Whether you are looking to tackle new marketing channels or seeking the best ways to utilise artificial intelligence to streamline your business operations, SBC Summit Malta will hold the answers, no matter your company type, job role or market of operation.
Click here to secure your spot today for the discounted price of €400.
Is your focus purely on the exhibition floor and conference content? Purchase our ‘Expo Plus Pass’ for just €95 (Does not provide access to networking events).
Operators and affiliates can apply for complimentary passes.
