AvatarUX: We’re operating in a very dynamic industry

As leading industry figures prepare to attend this week’s CasinoBeats Summit, we’ve been sitting down with our event sponsors to find out what we can expect to see at the event.

For Marcus Honney – Managing Director at AvatarUX – the CasinoBeats Summit presents the opportunity to show delegates how the PopWins mechanic is elevating the overall player experience.

What are you looking forward to at CasinoBeats Summit?

We are very excited to meet and mingle with igaming officials and key figures at the CasinoBeats Summit, especially after such a long period with no networking events happening in the industry. 

We are also interested to hear updates and interesting insights from the speakers, but more than anything we are excited about the Game Developer Awards. As you know 3 of our games have been nominated and we are very much looking  forward to the Award ceremony.  

What are you promoting at CasinoBeats Summit?

First and foremost, we are here to show the industry the results of our hard work and dedication, which is our games. That also brings along their unique features and unprecedented popularity, which is mainly thanks to the distinctive graphics and our very own and unique PopWins™ mechanics. We have created and further developed mechanics  that enhance the whole player experience by “POP”-ing additional winning combinations.  

Which casino operator has impressed you the most in 2020/2021?

I am convinced that every operator respecting this industry and its customers is doing its  absolute utmost to keep this industry as a positive environment. I am really unable to pick one – as an absolute winner that is- but if I have to give an example that struck me, I would say that Kindred’s step towards “zero revenues from harmful gaming” was a brave and admirable move.

What casino partnership has stood out in the past 12 months?

We operate in a dynamic industry and many things happened in the past 12 months. Again, it’s hard to pick one, but the partnership of LeoVegas with Caesars Entertainment and their planned entry into the US is definitely one to follow. 

Which parts of the conference agenda have caught your eye?

The variety and the careful selection of topics was a very pleasant thing to see. Definitely the parts on slot selection by operators, gamification, slot mechanics and features immediately caught my attention as they are also more relevant to what we do. 


Damir Böhm, Tipwin: Retail can’t retreat from reality…
15 Jul | Events | Ellis Davis
'The decade of the 2020s has unsettled retail betting across all markets, as heritage operators face...
Read more
TAG Media’s Elaine Gardiner-Ruddock Talks Affiliate Payment Security
12 Jul | Events | Ellis Davis
'In the rapidly evolving landscape of the iGaming industry, payment security and financial stability are becoming...
Read more
SBC Summit: Innovating the Industry Through Technology, Trends and Strategies
11 Jul | Events | Ellis Davis
'Over the last couple of years, society has forgone a number of transformative changes. We have...
Read more
SBC Summit Latinoamérica to Provide Insights Into Key Regional Markets
10 Jul | Events | Ellis Davis
'SBC Summit Latinoamérica is back this year, hosting 4,000 attendees for its final stand-alone edition. Delegates...
Read more
Jon Knapman, UK Tote Group: addressing horse racing’s identity crisis
9 Jul | Events | Ellis Davis
'Horse racing is one of the world’s oldest forms of entertainment, and in Britain the ‘Sport...
Read more
9 Jul | Events | Maria Tsnompilantze
'THE BACKSTORY As many of you already know, SBC is moving its flagship event to the...
Read more
Legendary Skater Tony Hawk to Keynote at SBC Summit
9 Jul | Events | Maria Tsnompilantze
'Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver...
Read more
SBC Announces Debut of Affiliate Leaders Summit in Lisbon
8 Jul | Events | Ellis Davis
'SBC is set to introduce the Affiliate Leaders Summit at the upcoming SBC Summit in Lisbon,...
Read more