In the lead-up to SBC Summit Rio, SBC News and Affiliate Leaders had the opportunity to speak with Amanda Emmerick, CEO of Betconnect Brasil, who will be attending the event with her entire team.
During the conversation, Emmerick reflected on Betconnect’s decision to launch in 2023 and shared insights into the company’s focus on diversified traffic strategies like influencer campaigns, SEO, programmatic media, and retargeting. She also emphasised the importance of ethical practices as Brazil’s regulatory framework evolves.
Looking ahead to the summit, Emmerick outlined her goals for fostering new partnerships and highlighted the unique approaches that have positioned Betconnect as a leader in the competitive Brazilian iGaming market.
SBC: Hi Amanda, thank you for joining us today. Betconnect was founded in 2023 during a pivotal moment for the Brazilian iGaming industry. How has your first year been navigating the market? Were there any unforeseen challenges, and how did you manage to overcome them?
Amanda Emmerick: Betconnect was created to fully address the media demands of the sports betting market by offering diversified and strategic solutions. Backed by market research and our expertise in performance marketing, we chose to launch ahead of the regulation period. This early entry allowed us to establish a strong position and identify clearer opportunities for the coming year. While we have encountered unforeseen challenges with some unregulated companies, we’ve successfully overcome them through solid contracts and long-term partnerships.
SBC: Many Latin American markets, including Brazil, rely heavily on social media platforms like WhatsApp for driving traffic. How does Betconnect utilise these channels within its marketing strategies?
AE: We currently leverage tools such as WhatsApp, social networks, and CRM systems to attract new partnerships and clients in the bookmaker segment. However, our key differentiator lies in the commitment and in-depth market knowledge of our sales team, which plays a crucial role in driving significant results.
SBC: Since Brazil’s full regulatory framework came into play, the market has seen a surge of new brands vying for attention. How has Betconnect distinguished itself from competitors in this rapidly growing market?
AE: Betconnect has established partnerships with 40 bookmakers that fully comply with current regulations. We believe this creates a safer and more reliable environment for collaboration and disclosure.
Our team of specialists is dedicated to addressing all market demands, from acquiring new customers to increasing deposit and redeposit volumes. Additionally, we provide a variety of traffic sources tailored to each partner’s specific objectives.
What sets us apart is our unique combination of a highly qualified team, state-of-the-art technology, robust security measures, and strong, trusted relationships with our partners.
SBC: When visiting your site, it’s impressive to see that Betconnect boasts a network of over 10,000 affiliates dedicated solely to iGaming. How did you achieve such rapid growth in such a short time, and what strategies were most effective in scaling your affiliate network?
AE: Betconnect was created in partnership with Afilio, one of Brazil’s most experienced and pioneering performance networks, with over 15 years of expertise in affiliate marketing, performance, and media. Afilio has an extensive presence across various sectors, including retail, services, fintech, education, and more.
Over the years, we have built a robust base of 50,000 registered affiliates, 10,000 of whom specialise in the iGaming segment. This underscores our expertise and ability to meet the demands of this rapidly growing market.
SBC: Your site emphasises Betconnect’s strong commitment to ethics and security in your marketing. Could you share some of the specific measures or initiatives you’ve implemented to uphold these values?
AE: We utilise advanced technology to track various affiliate performance metrics, enabling us to detect any irregularities in real-time. In addition, we employ proprietary anti-fraud technology to ensure the integrity of all operations. Our team of experts meticulously manages campaigns and affiliates, conducting rigorous validation and manual approval of each partner to maintain high standards.
SBC: How critical are personalisation and segmentation in your affiliate marketing efforts, and what tools or tactics do you use to effectively implement these strategies?
AE: Partner segmentation is fully personalised and aligned with each client’s specific objectives and interests. Campaigns can be tailored to focus on acquisition, lead generation, clicks, visits, or app installs, and we operate with various attribution models to ensure the most effective remuneration strategy for each approach.
Our diverse affiliate base provides clients with the flexibility to select the strategies that best align with their goals. Options include influencers, programmatic media, SEO, retargeting, email campaigns, content marketing, cashback, coupon sites, and more. Each of these channels allows us to maximise audience reach and effectively target specific demographics, enhancing exposure and strengthening our clients’ brands.
SBC: You are set to attend SBC Summit Rio In February 2025; what are your main expectations and goals for attending the event?
AE: The entire Betconnect team will be attending the SBC Summit Rio. Our primary goals are to attract new clients, strengthen strategic partnerships, and enhance our visibility in the market.
Want in on the Affiliate Leaders Summit at SBC Summit Rio? Apply for a complimentary pass for full access to the expo floor, all sessions, evening networking, and free catering!
SBC’s Affiliate Leaders community brings together a vital segment of the iGaming industry, empowering affiliates to connect, share insights, and explore challenges and opportunities within the sector. Built around information exchange, Affiliate Leaders offers exclusive benefits, including speaking opportunities at SBC events, interview features, VIP dinners, and complimentary access to all SBC events globally, amplifying affiliate voices in the iGaming discussion. Apply for membership.
