With SBC Summit Americas just days away, the industry readies to descend on Ft. Lauderdale and make the most of a busy week of networking and conversations.
Headline sponsorΒ BetConstructΒ is one of the groups that will be in attendance and the companyβs Regional Director for LatAM/USAΒ Anna ShahbazyanΒ offered her thoughts on what to expect from the event:
What elements of SBC Summit Americas work so well for your organization, and why is it important for you to be there this year?
SBC Summit Americas has always been a cornerstone event for BetConstruct.
Given that we have a strong and long-standing presence in the Latin American region, the eventβs focus on Central and Latin America makes our participation especially important. Itβs not just about visibility; itβs about commitment. We see it as a vital opportunity to showcase our latest innovations and tailor-made solutions developed specifically for this region.
What also makes the summit invaluable is the opportunity to engage in educational panels and one-on-one meetings. Every conversation gives us deeper insight into market needs, helping us shape more focused, region-specific solutions. Itβs these insights that push us to keep evolving and delivering real value to our partners in the Americas.
Whatβs your key objective at this yearβs event and what are the main products or services youβll be promoting?
As with every year, BetConstruct is set to make a memorable impact at SBC Summit Americas under the Center of Gravity concept. Known for delivering unique, exclusive, and industry-defining innovations to the iGaming market, weβll once again raise the bar in 2025.
Our objective this year is to demonstrate how we continue to push boundaries and shape the future of gaming. A prime example of this is our ongoing collaboration with the revolutionary Ortak marketplace that allows users to go beyond gameplay and become active participants in their favourite games.
The Ortak marketplace empowers operators to create their own NFT marketplaces and list exclusive collections. Solutions like Ortak Marketplace, Ortak White Label, and Ortak Snowball are all designed to enhance engagement and loyalty in powerful new ways.
What would you highlight as the biggest opportunity in the betting and gaming industry over the next couple of years?
The biggest opportunity in the betting and gaming industry lies in the integration of crypto-based solutions, AI-powered tools, and automation technologies. As the market becomes increasingly saturated with similar offerings, the true value will come from differentiation. What I mean by this is creating future-proof solutions that empower operators to stand out, operate more efficiently and deliver unique, personalised experiences to their players.
What elements of your business do you feel are the best placed to take advantage of that opportunity?
BetConstruct is at a position where we can take full advantage of these emerging opportunities thanks to our unwavering commitment to innovation, our highly adaptable technology infrastructure and a forward-thinking approach that guides every aspect of our product development. Over the years, weβve built an ecosystem that not only responds to current market demands but is also designed to anticipate and lead future trends.
This vision is embedded in everything we do: from integrating blockchain and crypto technologies, to developing AI-powered solutions and automation tools that enhance both operator efficiency and player satisfaction. Our strength lies in our ability to bring cutting-edge ideas to life quickly, and to deliver them in a way thatβs scalable, customisable and deeply aligned with the needs of diverse markets.
What areas of the business should we be looking to for innovation in the next 12 months?
Over the next 12 months, weβll fuel innovation by our focus on bridging advanced technologies with next-generation user experiences. A major area of development is our suite of decentralized and blockchain-based solutions, which are poised to redefine transparency, digital ownership, and engagement across the iGaming space.
Equally exciting is our expansion into digital transformation beyond gaming, led by YoDoor, our all-in-one platform at the forefront of the metaverse era. Think of YoDoor as a toolkit that is designed to empower both businesses and individuals to thrive in virtual environments, offering cutting-edge tools for digital presence, immersive collaboration, and innovative brand experiences. It represents how BetConstructβs vision reaches far beyond the gaming industry, making next-gen technologies accessible across a wide range of sectors.
What new technology do you feel will have the biggest impact for stakeholders?
Iβd point out solutions that offer differentiation, all-in-one platforms, and cutting-edge tools. Stakeholders, whether theyβre casino owners or players, are all seeking uniqueness in design, value, and time efficiency. Technologies that foster loyalty,both between providers and users, while offering more user engagement and streamlined experiences will be key. Our solution provides exactly that: a unique, time-saving platform that builds loyalty, drives user retention, and ultimately increases revenue for all involved.
What core challenges do you help solve for your customers/partners?
At BetConstruct, we tackle several challenges, helping customers and partners stay competitive in the rapidly evolving iGaming industry.
One key challenge is differentiation in a market thatβs filled to the brim. Our innovative solutions, including blockchain systems, AI-driven tools and dynamic loyalty programs, enable operators to offer unique experiences that engage players and build lasting loyalty.
We also address operational efficiency. With complex systems and large amounts of data to manage, BetConstructβs AI and automation tools simplify workflows and decision-making, reducing operational overhead and enabling operators to focus on growth.
In addition, we help our partners stay ahead of technological trends. With solutions like our DECA decentralised casino platform and YoDoor metaverse tools, we ensure our partners are equipped with cutting-edge technologies to engage with new market segments.
We also provide full regulatory and legal assistance to our partners. For example, weβve recently announced YoLicense, a solution that assists operators in obtaining licences such as the Tobique Gaming Licence. It also helps with entity establishment and bank account opening. This ensures that our partners are fully covered, both technologically and legally, as they scale their operations.
Who have you especially enjoyed working with over the past year (partner/client) and why?
Having been with the company for 22 years, I can confidently say that Iβve enjoyed working with every type of partner and client weβve had the privilege to collaborate with. As the Regional Director for Latin America for over 10 years, each interaction with our clients has been rewarding, especially as Iβve seen firsthand how the market has grown and the opportunities weβve been able to create together.
On a daily basis, I particularly enjoy working with my team in Latin America. With our strong presence and offices in the region, we gain invaluable insights into market needs, specifications, and emerging trends. This direct connection helps us tailor our offerings and stay closely aligned with the dynamic demands of the market.
That said, if I were to highlight one major source of inspiration, it would be working closely with the founder of our company, Vigen Badalayan. His visionary leadership, boundless energy, and unwavering commitment to innovation make every day an exciting challenge. Each week, we continue to expand our portfolio with new offerings, and after being with the company for so long, I know that all these ideas and innovations are driven by his relentless pursuit of progress. Itβs incredibly motivating to be part of a team led by such visionary leadership.
Can you tell us more specifically how you worked with that partner and how the relationship is developing?
From the very first day of connecting with our clients, we focus on building a true alliance. Our main goal is to address their existing challenges and meet the specific needs of their business with tailored solutions. We support them every step of the way, from the initial training and website development to providing ongoing support and guidance.
For us, the relationship with each client is far beyond a service; itβs a genuine partnership, almost like a marriage. We take responsibility for each otherβs happiness and success. Every client is considered part of the larger BetConstruct universe, with their own βhome gardenβ that we continuously nurture. Weβre dedicated to helping them grow, retain their user base and succeed. And as they achieve their goals, we celebrate those milestones together.
What are you hoping to learn from the conference at the SBC Summit Americas and which elements of the agenda will you be focusing on the most?
At SBC Summit Americas, weβre looking to gain insights into the evolving regulations and requirements that are shaping the future of the iGaming and sports betting industries. As the market continues to evolve, itβs critical for us to stay informed about the regulatory landscape and how it will impact both operators and technology providers across the Americas. Weβre especially interested in learning how the industry is preparing for the next era of products and technologies, including advancements in blockchain, AI, cryptocurrency, and decentralized platforms.
We aim to focus on sessions that explore the emerging trends and innovations that are setting the stage for the future, particularly around new technologies and how theyβre transforming user experiences and business models. Understanding these shifts will help us refine our solutions and continue providing our partners with the tools they need to stay competitive.
On top of all this comes connectivity, weβre eager to get in touch with industry leaders to understand how they are adapting to these changes and preparing for the next phase of growth. This is a key opportunity for us to gather new knowledge, exchange ideas, and ensure weβre fully aligned with the direction the industry is heading.
Source: SBC Americas