Blaze: Our primary focus will be to immerse ourselves fully in the event

Blaze: Our primary focus will be to immerse ourselves fully in the event

Ahead of SBC Summit Rio, we sat down with Frances Kintana, HR Director at Blaze, a gold headline sponsor of the event.

 

Hi Frances, thank you for chatting with us. What elements of SBC Summit Rio work so well for your organization, and why is it important for you to be there this year?

 

Blaze’s mission is to create innovative experiences so the iGaming sector will thrive even further, and this means connecting with industry leaders and enthusiasts. The SBC Summit Rio 2025 is an opportunity to showcase how our Blaze Originals and business model appeal to a diverse audience.

 

Participating in this conference is crucial for our commitment to breaking the stigma surrounding our industry, sharing knowledge and insights with key stakeholders. It’s imperative for us to participate in such an event because it provides a unique platform to engage with our industry peers, foster new connections, and stay abreast of the latest trends and developments. Being present at SBC Summit this year enables us to expand our network, gain valuable insights, and ultimately enhance our strategic initiatives for future growth.

 

What’s your key objective at this year’s event, and what are the main products/services you’ll be promoting?

 

Our primary objective revolves around the fundamental principles of connectivity, learning, and growth. We aim to establish meaningful connections with industry innovators and key stakeholders, leveraging these relationships to glean valuable insights and knowledge.By engaging with diverse perspectives and learning from the experiences of others, we seek to enrich our understanding and refine our strategies for company growth. Our focus is not solely on promoting specific products or services but rather on cultivating relationships and acquiring knowledge that will contribute to the long-term success of our organization.

 

What would you highlight as the biggest opportunity in the betting and gaming industry over the next couple of years?

 

The biggest opportunity in the betting and gaming industry in Brazil lies in the formalization of regulations, which is a transformative milestone for the market. With the recent implementation of a legal framework for gaming companies, Brazil is poised to become one of the largest regulated markets in the world.This is an opportunity to solidify trust with local players, establish long-term strategic partnerships, and leverage the country’s passion for sports and entertainment to deliver localized and engaging experiences.

 

What elements of your business do you feel are best placed to take advantage of that opportunity?

 

Blaze, as the fastest-growing game-changer in the Brazilian gaming market and one of the first to set a foothold in Brazil, has an in-depth understanding of local player preferences and market dynamics.Our innovative approach, exemplified by Blaze Originals and exclusive content, sets us apart by offering personalized and engaging gaming experiences tailored to the Brazilian audience.

Additionally, our strong partnerships with leading providers ensure we remain at the forefront of industry trends, delivering a seamless and cutting-edge platform. Our commitment to delivering high-quality gaming experiences resonates with players and fosters brand loyalty, further solidifying our position as a leader in the Brazilian gaming landscape.

 

What areas of the business should we be looking to for innovation in the next 12 months?

 

In the next 12 months, we should focus on innovation in several key areas of our business, namely:

  • Product development
  • Technology integration
  • Customer engagement
  • Partnerships and collaborations

Integrating sustainability practices and corporate responsibility initiatives into our business strategy

 

What new technology do you feel will have the biggest impact for stakeholders?

 

We believe that AI (Artificial Intelligence) driven solutions will have the most significant impact on stakeholders in our sector.As AI continues to advance and evolve, we see it as a game changer that will revolutionize various aspects of our industry, from customer engagement to operational efficiency. We are excited about the potential of AI to drive innovation and deliver tangible results for stakeholders.We look forward to seeing more AI technologies in action at the upcoming expo, as they have the potential to shape the future of the gaming industry and drive sustainable growth for businesses.

 

Who have you especially enjoyed working with over the past year (partner/client) and why?

 

Over the past year, we’ve had the privilege of collaborating with a diverse range of partners and clients, all of whom have played an integral role in making it a successful year for Blaze. Each partnership has been characterized by unwavering support and dedication to building strong relationships with our team.We are grateful to all our partners for their contributions and commitment to our shared goals. Their collaborative spirit and unwavering support propelled Blaze forward, and we look forward to continuing to strengthen these valuable partnerships in the future.

 

What are you hoping to learn from the conference at the SBC Summit Rio, and which elements of the agenda will you be focusing on the most?

 

We are eager to absorb insights and knowledge from every aspect of the agenda at the SBC Summit Rio. We anticipate gaining valuable insights across all topics—from discussions on market trends to regulatory updates, networking opportunities, and innovative technologies.Our primary focus will be to immerse ourselves fully in the event, engage with industry experts, and absorb the wealth of knowledge available. We look forward to joining the event and embracing the learning opportunities it offers.

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