Breaking Down SBC Summit Americas Show Floor

If you have ever attended an SBC event before, you will be aware that the exhibition floor is where the action happens.

Amidst the bright lights and finger-tapping jingles of exhibitor booths, the show floor serves as the heart of SBC events, providing a playground for delegates to explore the latest products, collaborate, and form partnerships.

Believe me when I say it. It is a sight to behold. 

Building on the success of its predecessors, SBC Summit Americas will unite the North and South American gambling industries under one roof for three days of networking, education, and product showcases.

With the event only a few months away, we thought it was about time we shared with you everything on offer across the exhibition floor. 

Understanding the Show Floor Layout

Navigating a show floor can be challenging, especially one as expansive as SBC Summit Americas’. 

Therefore, SBC took the strategic decision to split the floor into three distinct zones/themes; the ‘Affiliate Leaders Summit’, the ‘Payment Expert Summit’ and the ‘Casino & Sports Betting’ zone.  

Let’s quickly break down each area:  

• Affiliate Leaders Summit: This dedicated area focuses on all things affiliation, bringing together some of the most prominent affiliate companies and operator affiliate programs. If you’re an operator looking to expand your reach or an affiliate looking to master player acquisition strategies, this is the place to be.
• Payment Expert Summit: As the name suggests, this area is about all things payments. The summit will host payment providers, fintech firms, crypto specialists, compliance platforms, anti-fraud solutions, and Anti-Money Laundering (AML) experts.
• Casino & Sports Betting Zone: Apart from operators and affiliates, this zone will also bring together game studios, platform providers, aggregators, data and tech solution experts, and other suppliers specializing in solutions for both online and retail sports betting and casino operations.

Exhibitors

SBC Summit Americas will bring together 400 brands from across the Americas and beyond. With the show floor hosting such a rich offering of exhibitors, let’s break down some of the notable company types you can expect to find. 

Operators & Affiliates – The Power Players of SBC Summit Americas

SBC Summit Americas is set to welcome a strong lineup of 4,000 global and regional operator representatives and 1,000 top affiliates—together accounting for half of the total expected 10,000 attendees.

Operators and affiliates are among the most in-demand audiences in the industry, often more selective when it comes to exhibiting, under the perception that their presence alone is enough. However, this is a common misconception—exhibiting at SBC Summit Americas offers significant advantages in both brand visibility and lead generation.

This year’s show floor will feature some of the biggest names from both sectors, proving that having a prominent brand presence at the event is a valuable strategic move for driving partnerships and business growth.

Confirmed operator exhibitors include bet365, Caesars Digital, DraftKings, FanDuel, Lottofy, and BetMGM, all of whom are sending delegations representing multiple departments—spanning affiliation, product development, marketing, and more. 

Affiliates will also have a strong presence on the exhibition floor within the Affiliate Leaders Summit, a dedicated space showcasing some of the industry’s most recognizable affiliate companies and networks. Here, attendees can explore the latest affiliate marketing strategies and traffic optimisation techniques. Confirmed affiliate exhibitors include: Better Collective, Catena Media, Clever Advertising, KeyAffiliates, and MediaTroopers.

Payment Providers, KYC, AML & Compliance – The Backbone of Secure Transactions

As the transactional ‘middle man’ between players and operators, payment providers play a crucial role in ensuring seamless, compliant, and, most importantly, secure payment processing. Beyond facilitating transactions, these providers are at the forefront of Know Your Customer (KYC), Anti-Money Laundering (AML), and fraud prevention—critical components in maintaining regulatory compliance and safeguarding the industry from financial crime.

Whether you’re looking for cutting-edge financial analytics, robust payment platforms, advanced risk management and anti-fraud tools, or solutions to streamline your KYC and compliance processes, the Payment Expert Summit lineup brings together top-tier companies offering the latest innovations to enhance security, efficiency, and regulatory adherence.

• Actum Processing

• Approvely / Gamble ID

• Aurum Solutions

• Fiserv

• LexisNexis Risk Solutions

• PayNearMe

• ProntoPaga

• Signature Payments

• Stradacarte

• TransUnion

• Trustly

• Vixio

Game Studios

Game studios are at the heart of the gaming industry, responsible for crafting, licensing, and delivering a diverse portfolio of engaging, innovative, and high-performing games that drive success for both online operators and land-based casinos. As the industry evolves, niche gaming formats such as crypto, blockchain, crash, and mobile-first games are redefining player expectations and market opportunities.

At SBC Summit Americas, the show floor will feature leading game studios at the forefront of innovation, ensuring you find the perfect partner to elevate your gaming offerings and stay ahead in a rapidly changing landscape.

Game Studios confirmed to appear on the show floor:

• 1X2 Network

• Air Dice

• Amusnet

• Belatra

• EGT Digital

• Endorphina

• Expanse Studios

• Games Global

• Habanero

• NetGame Entertainment

• NetGaming

• Pascal Gaming

• Red Rake Gaming

• Relax Gaming

• RubyPlay

• Wazdan

• Westwood Games

• Zitro

Technology/Service Providers:

Amongst the rich tapestry of exhibiting companies at SBC Summit Americas are technology and service providers; all of which are itching to elevate your brand’s operations!

The exhibition will feature a diverse lineup of industry-leading brands —all designed to power the next generation of gaming and betting experiences.

• Atlaslive

• Continent8

• eCOGRA

• Gaming Laboratories International (GLI)

• IQ Soft

• Internet Vikings

• Live88

• LSports

• Optimove

• SEON

• Smartico

• Soft2Bet

• Spotlight Sports Group

• TXODDS

• Veriff

Networking

Exhibitor booths can be a great way to make a good first impression, but sometimes finalizing a deal requires some peace and quiet—and some comfortable seating.

Across the show floor, you will have the chance to utilize several dedicated networking lounges and bars, allowing you to engage in relaxed conversations and explore potential business opportunities.

Dedicated networking facilities include: 

• Affiliate Leaders VIP Lounge (A10) 
• Casino Lounge – sponsored by KeyAffiliates (A130) 
• Coffee Bar & Lounge – sponsored by Neosurf (B230) 
• Coffee Bar & Lounge – sponsored by Adroll (C100) 
• Media Lounge (M40) 
• Networking Lounge (A10) 
• Networking Lounge (A20) 
• Networking Lounge – sponsored by Playtech (D525) 
• SBC Connect Lounge (C110) 
• SBC Leaders & Speaker Lounge (D15) 

Refreshment and Catering Areas

Becoming an industry leader can be thirsty work, and with this in mind, SBC Summit Americas’ show floor will feature a number of dedicated refreshments and catering facilities.

• Affiliate Leaders Bar – sponsored by Nuvei (A125) 
• BetConstruct Bar (C480) 
• Coffee Bar & Lounge – sponsored by Neosurf (B230) 
• Coffee Bar & Lounge – sponsored by Adroll (C100) 
• Coffee Bar – sponsored by Druvstar (D20) 
• Food Festival Areas: (D520) (B15) (D85) (C610) (A05) (A25)
• OpenBet Sports Bar (D450) 
• Pay4Fun Refreshments Lounge (B470) 
• Payments Bar – sponsored by NRT Technology (B17) 

Final Thoughts

SBC Summit America’s show floor is so much more than an industry showcase – it serves as a crucial meeting point for the industry to collaborate, form partnerships, and push the industry forward through innovative technology and groundbreaking platforms and services. 

So, whether you are looking to enhance your platform’s portfolio of games, integrate a more robust payment system, or simply want to catch a breath with a drink in hand, SBC Summit Americas show floor has it all. 

Do you want to exhibit at the upcoming SBC Summit Americas? Apply here. 

Get Your Tickets to SBC Summit Americas:

Early Bird Deal (Full Event Pass): Gain access to all conference sessions, the expo floor, networking events, and evening parties. Get your Full Event Pass with an Early Bird deal at $400 (ends March 17).

Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.

Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.