Altenar will be showcasing its new Bet Boost promo tool as part of the leading sportsbook provider’s attendance at the Canadian Gaming Summit.
The Bet Boost tool will provide Altenar’s sportsbook partners with more flexibility than ever before when it comes to focusing on the action which matters most to their players. Operators are able to set up customised Bet Boosts themselves rather than make a request and have the option to offer three different types of boost.
The standard boost reduces the margin on the chosen bet, while a 0% boost removes the margin completely. The biggest boost is at above fair odds and operators can customise the name of their offer. Whether it’s a Super Boost or a Golden Boost, this flexible promo tool can make a real difference when the big sports events take place.
By combining with the functionality of Altenar’s PAM, operators can send notifications to players to make them aware of live boosts and spur them into action.
All boosts can be displayed differently in the customisable front end, while operators have the option to display boosts for a specified time period and display a countdown. Altenar’s software also makes it easy for clients to set up boosts automatically. By selecting a set of rules for when boosts should be generated, operators can take out the need for manual inputting and make the process more efficient, allowing more boosts to be activated. Operators can choose to offer more attractive prices across a range of different sports depending on the events which generate the most interest in their region. Whether it be NFL, basketball, ice hockey, Formula One, soccer, golf or tennis, showcasing boosted odds next to the regular odds can make a real difference to site traffic.
The upgrade to the Bet Boost tool is the latest example of Altenar’s commitment to innovation and continues the company’s dedication to introducing new features to the sportsbook with the aim of being the leading provider in the industry.
Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said: “With our new Bet Boost tool, we are providing our sportsbook partners with unparalleled flexibility and control. Operators can now customise and automate boosts to engage players more effectively.
“Our goal is to help operators stand out by allowing them to boost any selection from our sportsbook and control how and when these boosts are displayed. By incorporating options such as labels and countdowns, operators can create a sense of urgency and excitement, increasing user engagement while also significantly impacting user retention and acquisition.”
Altenar will be represented at the Canadian Gaming Summit by CEO Stanislav Silin, Commercial Director Charlie Williams, Sales Director Sam Hill and Account Management Director Giannis Papakonstantinou.
To learn more about the Bet Boost tool or Altenar’s turnkey sportsbook, book a meeting or head to booth A250.