Clever Advertising – AI will make the difference

Betting On Sports week has begun and SBC continues catching up with the event sponsors, sitting down with Ricardo Pinto, CMO at Clever Advertising.

He told SBC about Clever Advertising’s results driven model and discussed which industry innovation he envisaged would capture the most attention this year. 

What are you looking forward to at Betting on Sports?

Latest news, what lies ahead, networking and the valuable conferences.

What are you promoting at Betting on Sports?

We are a media agency for the biggest sports books in the world, we deliver results.

What industry innovation will capture the most attention in 2019?

AI will make all the difference in player retention.

Which sports betting operator has impressed you the most in 2019?

In the UK, Skybet is the most forward thinking of them all.

What sports betting partnership has stood out in the past 12 months?

Africa has been a good surprise, an emerging market with plenty of opportunities.

If you could attend one sporting event, what would it be?

F1 in Monaco.

Which parts of the conference agenda have caught your eye?

2020 Vision.

#boscon, held 17-20 September at Olympia London, is the world’s leading sports betting industry event, with this year’s conference set to boast 300 leading industry speakers across 50 sessions, with 120 exhibitors displaying their latest products. 

Delegates will be treated to world-class hospitality with plenty of business and networking opportunities at some of London’s most iconic venues including the Natural History Museum. For more information about the event, please visit the Betting on Sports website

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