Clever Advertising Group: Online betting has a golden opportunity to reorganise their marketing strategies

SBC Summit Barcelona – Digital opens its virtual doors today, and as the event kicks off, we’ve been speaking with some of our event sponsors to find out what their plans are.

Clever Advertising Group’s Head of Business Development is most looking forward to networking with the industry’s leading figures via the range of networking sessions.

What are you looking forward to at the SBC Summit Barcelona – Digital?

Networking is always our main goal for all events, the level of attendees that SBC brings is everything that we possibly want in a conference.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

We believe and hope that the worst has passed and we are very optimistic for the future, online betting businesses had a golden opportunity to reorganize their CRM and Marketing approach to the market and gaming/poker probably had one of the best months due to lack of betting. Our advice its to companies keep improving their communication to the customer because now it is more important than ever that people are connected

What are you promoting at SBC Summit Barcelona – Digital?

Clever Advertising is a performance marketing agency specialized in Media buying to the gambling industry, we are looking for the best brands in each country to partner with.

What industry innovation will capture the most attention in 2020?

Virtual Games and Esports was something that during pandemic lockdown and no sports quite captured our attention with the record numbers for these products. We are tracking how we will perform with “real” sports back to the pitches.

Which operator has impressed you the most in 2020?

All our partners have done an amazing job for 2020.

Which parts of the conference agenda have caught your eye?

The Networking events are always the ones that we never miss

Further details, including the agenda, full line-up of 200 speakers and list of the 100 virtual exhibitors, are available from the official SBC Summit Barcelona – Digital website. 

To join the 10,000 delegates from around the world, click here to register for free.