The company that owns the DT9 Affiliation brand participated in the first edition of SBC Digital Italia by speaking to the panel dedicated to the future of gaming marketing.
Malta, 30 July 2021 – An extremely positive experience and to be repeated, to bring stability and new prospects to the Italian gaming industry. This is the largely positive assessment expressed by DT9 Media as regards the recent SBC Digital Italia, where the leading company in the field of affiliations was the protagonist speaking in a panel dedicated to gaming marketing.
In particular, the CEO of DT9 Media, Danilo Di Tota, spoke in the panel entitled: “New forms of marketing in the new normal of gaming”, proposing the experience of DT9 on the Italian market and launching a call for cohesion for the future. Below a part of his speech.
“The reason for the success of our model is precisely that of having always aimed at creating a healthy relationship with our customers, that is based on transparency and dialogue, looking at the growth values that the online market in Italy has, placing as a principle the fact that DT9 Media acts as a partner that works alongside the bookmakers and not in front or behind them.
This is a particularly important approach, both for the main leading market operators, who can thus optimize and develop their “customer base”. But also – and above all – for small or new operators, for whom we carry out a targeted and specific consultation also about strategy, even for those who are moving their experience from physical to online. Here, it is difficult to manage a customer base with appropriate retention and this is where we come in”.
In the end, Di Tota has launched an appeal to bookmakers to expand the possibilities of cooperation with affiliate companies, to create useful synergies to consolidate the sector and favor its further development in total compliance and safety.
The panel can be seen aneb of the SBC Digital Italia event, registration is free: https://bit.ly/3ifoqoK