Following a series of regulatory changes in both the East and West African sports betting markets, Frank Herold – Member of the Board at EMIRAT – explained to SBC that he has been most impressed with the operators have been able to adapt their products.
Speaking to SBC Events ahead of SBC Digital – Africa next week, Frank Herold gave his advice on why operators should be thinking globally but acting locally, before explaining why both trust and customer service are the key to success in the gaming industry.
What are you looking forward to at SBC Digital – Africa 2021?
I am thrilled to meet some of the most experienced senior leaders of the gaming industry in the African market. So the event will be an excellent place to share experience and valuable insights. I am very honored to be part of this group of excellence.
What are your predictions for the gaming industry in 2021?
Nothing is more important than trust and an excellent customer experience to build a valuable and sustainable business in the gaming market.
What are you promoting at SBC Digital – Africa 2021?
Increase your business with bigger jackpots. Why trust and reliability are the key facts to differentiate in a growing market.
What industry innovation will capture the most attention in 2021?
We still have big growing opportunities in the mobile industry. And that’s together with the land based gaming industry.
Which operator has impressed you the most over the last 12 months?
I am impressed by operators that are able to adapt local needs very quickly. Think global act local is still a key.
What partnership has stood out in the past 12 months?
I am deeply impressed by how quickly operators adapted their products and markets approached after regulatory changes both in west and east Africa.
Which parts of the conference agenda have caught your eye?
“Lottery of trust” is a top focus of the conference for me. Not only in South Africa but all over the whole continent.
