EMIRAT: Why operators must think global and act local

Following a series of regulatory changes in both the East and West African sports betting markets, Frank Herold – Member of the Board at EMIRAT – explained to SBC that he has been most impressed with the operators have been able to adapt their products.

Speaking to SBC Events ahead of SBC Digital – Africa next week, Frank Herold gave his advice on why operators should be thinking globally but acting locally, before explaining why both trust and customer service are the key to success in the gaming industry.

What are you looking forward to at SBC Digital – Africa 2021?

I am thrilled to meet some of the most experienced senior leaders of the gaming industry in the African market. So the event will be an excellent place to share experience and valuable insights. I am very honored to be part of this group of excellence.

What are your predictions for the gaming industry in 2021?

Nothing is more important than trust and an excellent customer experience to build a valuable and sustainable business in the gaming market.

What are you promoting at SBC Digital – Africa 2021?

Increase your business with bigger jackpots. Why trust and reliability are the key facts to differentiate in a growing market.

What industry innovation will capture the most attention in 2021?

We still have big growing opportunities in the mobile industry. And that’s together with the land based gaming industry.

Which operator has impressed you the most over the last 12 months?

I am impressed by operators that are able to adapt local needs very quickly. Think global act local is still a key.

What partnership has stood out in the past 12 months?

I am deeply impressed by how quickly operators adapted their products and markets approached after regulatory changes both in west and east Africa.

Which parts of the conference agenda have caught your eye?

“Lottery of trust” is a top focus of the conference for me. Not only in South Africa but all over the whole continent.

Fluharty: Focus cannibalization talk on the black market
22 Apr | Events | Ellis Davis
'Theย 2024 SBC Summit North Americaย is less than a month away, but the excitement around the event...
Read more
Former Miami Dolphin Dan Marino to keynote at SBC Summit North America
22 Apr | Events | Ellis Davis
'Dan Marino, nine-time Pro Bowl quarterback, and formerย Miami Dolphin, is set to appear on an exclusive...
Read more
โ€˜The sport of the internetโ€™ โ€“ Rivalryโ€™s Britt Doll on Canadaโ€™s esports...
19 Apr | Canadian Gaming Summit | Ellis Davis
'Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence...
Read more
John Romero: The audience is critical to game design
18 Apr | CasinoBeats Summit | Ellis Davis
'๏ปฟ๏ปฟ The creator of the first person shooter,ย John Romero, brings a unique perspective to the world...
Read more
SBC Summit: Lisbon Producers Tell All
18 Apr | Events | Ellis Davis
'In a noteworthy move last year, SBC announced the relocation of its flagship event to Lisbon....
Read more
SBC Summit North America: Meet the five finalists for SBC First Pitch!
16 Apr | Events | Maria Tsnompilantze
'Five forward-thinking startups have secured spots in the SBC First Pitch final at the upcoming SBC...
Read more
HIPTHER Invites You to Recognize Gaming Excellence at the Baltic & Scandinavian...
15 Apr | Events | Jamie Gough
'10 April 2024, Tallinn, Estoniaย โ€“ HIPTHER, the One-stop Agency and leading Event Organizer for multiple GameTech...
Read more
2024 CasinoBeats Game Developer Awards shortlists announced
11 Apr | CasinoBeats Summit | Maria Tsnompilantze
'The shortlists for the prestigious Game Developer Awards, spotlighting the talented teams behind the top casino...
Read more