Endorphina: Most of the software providers are trying to implement new experiences

On the eve of  the SBC Digital Summit CIS, SBC sat down with Endorphina’s Sales Direcor, Kirill Miroshnichenko, to discuss what they will be showcasing at the event, what operator has impressed them the most this year and their best advice to navigate through the pandemic.

What are you looking forward to at the SBC Digital Summit CIS?

I’m looking forward to a good discussion and possibility to share experiences in various important topics with my colleagues from different companies.

In addition, I’m always excited to use such possibilities for networking, meeting our existing partners, and potential ones as well.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

It’s simple. If you’re focused on betting, you need to add casinos to your platform. Endorphina has great experience in working with such platforms. We see how adding casinos have grown our clients’ and partners’ projects especially during this time in the pandemic.

What are you promoting at SBC Digital Summit CIS?

We are one of the top software provider company in the market, we make slot games

What industry innovation will capture the most attention in 2020?

If we are talking about the igaming industry in general, most of the software providers are trying to implement new experiences inside of the games. Some providers make 3D slots while others implement buy features. But we should keep in mind that the classic slot is still very popular, especially in the CIS region.

Which operator has impressed you the most in 2020?

I really like the marking campaigns from Parimatch and Adjarabet.

What partnership has stood out in the past 12 months?

It’s hard to say, all partners are important to us. But this year, we actively started expanding in the Balkan region and I would like to thank all our friends and good partners in that region.

Which parts of the conference agenda have caught your eye?

For me personally, it will be valuable for me to hear my colleagues speak about how the pandemic situation affected their companies.