Enteractive enters Brazil through KTO partnership

24 March 2020, Malta (Press Release) – Enteractive, the iGaming industry Reactivation specialist, has entered the Brazilian market for the first time after signing a deal to provide operator KTO with its (Re)Activation Cloud® platform. 

KTO, will use the plug-and-play technology and service to boost player retention rates by connecting directly with its players and ensuring they feel valued. KTO is a young brand targeting players in Brazil and has already amassed a loyal player base. 

The team behind KTO is predominantly Brazilian and have years of experience in the online sports betting sector. The operator has used this to develop a highly localised product for the market, including customer support in Portuguese. 

Cassio FilterCountry Manager Brazil at KTO, said: “Our aim is to offer the best possible experience to our players, and by partnering with Enteractive we can communicate with them in ways that we have not been able to do so before. 

“Its (Re) Activation Cloud allows us to connect directly with our players and communicate over the telephone to build stronger, personalised relationships with our customers if they so wish. This will allow us to make them feel more valued and deliver a more tailored experience.” 

(Re)Activation Cloud® is the only scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty. It plugs directly into client’s existing CRM systems through a seamless API integration. 

It provides real-time end to end transparency while giving clients full visibility and control of the entire process. Additionally, all (Re)Activation Cloud methods used are GDPR and G4 compliant and all data processed is highly secured.

Retention powered by technology and real human interaction results in a significant boost to bottom line P&L and long-term brand loyalty. 

Mikael HanssonEnteractive Founder and CEO, said: “We are pleased to have taken our first step into the Brazilian market with KTO, a well-established brand that has a dedicated and loyal player base. This partnership ties in well with our strategic expansion into the LATAM market. Our technologies and services will now help KTO to drive retention rates and player satisfaction.”

‘Great to see so many like-minded top executives’ - Tomer Imber -...
5 Jul | SBC Summit North America | Basil Williams
'Ahead of SBC Summit North America, Tomer Imber, Senior Director of Sales, US at Optimove, has...
Read more
SBC has created ‘an event that feels digestible’ - Cameron Conn -...
1 Jul | SBC Summit North America | Basil Williams
'As SBC Summit North America approaches, OneComply CEO Cameron Conn highlighted to SBC what he enjoys...
Read more
‘I know I’ll come away better educated’ - Marvin Sanderson - Xpoint...
30 Jun | SBC Summit North America | Basil Williams
'With SBC Summit North America just around the corner, Marvin Sanderson, CEO of Xpoint, has spoken...
Read more
"Not only does it provide vital networking opportunities, but it also allows...
29 Jun | SBC Summit North America | Jessica Welman
'SBC Summit North America is still a couple of weeks away, but attendees are already amping...
Read more
‘Learning about the next trends and key themes for sportsbook products’ -...
28 Jun | SBC Summit North America | Jamie Gough
'As SBC Summit North America is just around the corner, Will Whitehead, Commercial Director at mkodo...
Read more
‘Having an event focused on new innovations is critical’ - Todd Sims...
24 Jun | SBC Summit North America | Jamie Gough
'Ahead of SBC Summit North America 2022, Todd Sims, VP of Sales, Americas at SUZOHAPP, offers...
Read more
Wazdan: CasinoBeats Summit brings together the crème de la crème of iGaming
24 May | CasinoBeats Malta | Jamie Gough
'Andrzej Hyla, CCO at Wazdan, has called the firm’s attendance at next week’s CasinoBeats Summit 2022...
Read more
Regianini: CasinoBeats Summit to provide a ‘clearer picture’ of industry’s present and...
23 May | CasinoBeats Summit | Jamie Gough
'Roberto Regianini, CEO at FBM Digital Systems, hopes the upcoming CasinoBeats Summit 2022 will provide him...
Read more