Taking place at the MEO Arena, our new flagship event will take place immediately next door to the SBC Summit at the Feira Internacional de Lisboa. A true combination of all the most prominent parts of our evolving industry, ESI Lisbon will feature our largest exhibition space yet, two stages, and the best in networking and professional socialising. Bringing together esports, video games, and the creator economy, ESI Lisbon is set to be the largest b2b event & industry festival in this crossover to date.

ESI LISBON AT SBC SUMMIT: EVERYTHING YOU NEED TO KNOW

SBC will broaden the event’s scope at the upcoming SBC Summit at Feira Internacional Lisboa by highlighting the rapidly growing sectors of esports, video games, and the creator economy through a dedicated ESI Lisbon Summit.

This summit aims to be the largest B2B event and industry festival in this crossover to date.

In collaboration with SBC’s sister company, Esports Insider—the leading industry-centric news site worldwide and ESI Events; its events arm focused on gaming, esports & creators—ESI Lisbon was added to the SBC Summit in response to the rising demand for in-depth insights and trends across the rapidly growing esports, gaming & creator sectors.

This dedicated summit, featuring its own exhibition space, two stages, and top-tier networking opportunities, will act as a vital platform for 1,000 industry professionals to delve into the latest trends, engage with innovative brands, and connect with key players in the esports, video games, and creator economy spheres.

This blog post aims to offer comprehensive information for those planning to attend the ESI Lisbon as well as the wider SBC Summit.

Some basic details about SBC Summit:

  • When: 23-26 September (Monday is entirely optional, with only side activities planned for the day, as you can see in the ‘Schedule’ section below). Here’s a handy booklet that you can access for a comprehensive overview of everything that’s taking place at SBC Summit.
  • Location: Feira Internacional de Lisboa, Lisbon, Portugal & MEO Arena (that will host the Super Stage, the SBC Awards Ceremony and the Closing Party).
  • Attendee Count: 25,000.
  • Exhibitors: 600.
  • Speakers: 450.

    Some basic details about ESI Lisbon:

    • When: 23 September 2024 for Esports Leaders Summit, 24-25 September for ESI Lisbon
    • Location: Montes Carlos for Esports Leaders, the MEO Arena for ESI Lisbon (Directly next door to SBC Summit at the Feira Internacional de Lisboa, Lisbon)
    • Attendee Count: 1,000
    • Exhibitors: 21
    • Speakers: 100+

      Here’s what you can look forward to at ESI Lisbon:

      • Dedicated Summit: A new addition to SBC Events, ESI Lisbon will feature a dedicated show floor (2,200 square meters), two conference stages, a workshop room, the OG gaming zone & various networking areas to facilitate meaningful interactions. Also taking place at ESI Lisbon will be ESI Film Festival (The 2nd edition of ESI’s Esports & Gaming Short Film Festival with a €6000 prize pool) & ESI Hall of Fame (Awards ceremony designed to honour those who have most contributed to the development of esports as an industry).
      • Support Team: If you’re new to SBC or have any questions, email [email protected]. The team can assist with any queries and guide you through the event.
      • Efficient Badge Pickup: To avoid long queues, ESI Lisbon will have a separate registration area for its 1,000 attendees. Pre-registration is available at Humberto Delgado Airport from 6:30 to 23:00 on Monday, Tuesday and Wednesday so you can collect your badge as soon as you land in Lisbon. If you prefer, you can also pick up your badge during pre-registration at Feira Internacional de Lisboa on Monday, 23 September, between 11:00 and 16:00. Our team will be working on creating a dedicated registration guide before the event that will be emailed to all attendees, so keep an eye on your email inbox for this. You can also pick up your badge during the core conference days.
      • Options: At the SBC Summit, suppliers can choose between two passes. The Full Access Pass provides access to all event areas (expo and conference) and evening networking parties. Alternatively, the Expo Only Pass costs €95 and grants access to the show floor and the Super Stage at MEO Arena for keynotes. Please note, that Expo Only Pass holders do not have access to evening networking parties but can participate in networking gatherings on the expo floor. Operators can claim a complimentary pass. Additionally, for ESI Lisbon, students can purchase a discounted Student Pass’ for just €49.20 (which, however, does not include access to the wider SBC Summit). 
      • Be sure to check the full event schedule to avoid missing out on any opportunities. 
      • Comprehensive Conference Content: In addition to the dedicated ESI’s dedicated content, you’ll also have access to all of SBC Summit’s conference content, including keynotes and high-profile panels at the Super Stage at MEO Arena, and stages dedicated to Sports Betting, Casino & iGaming, Affiliation, Player Protection, and more. If you have overlapping sessions, don’t worry—all content will be available on-demand after the event via SBC Connect – you’ll receive an email post-event when the content becomes available.

        Navigate the Show Floor

        Whether you’re an operator keen to establish partnerships with top-tier esports teams or in search of the latest, state-of-the-art video games and esports solutions and  platforms, or exploring your content creator and influencer strategy as a brand or operator, ESI Lisbon’s specialised show floor is the destination. It features a comprehensive lineup of companies ready to discuss the products and services essential for your next leap forward. For suppliers in the sector, this platform offers valuable visibility and insights into competitors’ strategies, showcasing how they are adapting their offerings to meet industry demands.

        Exhibiting companies include: ArenaX, Play VS, Spectator, Gamlytics, Esports Universe, Esports Charts, OG Esports, ESG Gaming, Grow uP Esports, RTP and many more are still to be announced. 

        To access the full list of exhibitors, please visit the exhibitors page.

        In addition, the expo floor offers a variety of networking lounges, coffee bars, and food areas, ensuring attendees have ample space for conducting business meetings and networking in a comfortable, relaxed setting. 

        • ESI Bar
        • Hall Of Fame Lounge
        • Snack Shack & Networking Area
        • Speaker & Media Lounge
        • OG Gaming Zone 

          Who Can I Meet on the Expo Floor?

          When attending the ESI Lisbon, you’ll encounter a variety of attendee profiles including:

          CEOs, Partners, Heads of Esports, Directors of Esports Strategies, Heads of Global Sponsorships, Directors of Partnerships

          • Gaming (video games) solutions providers 
          • Esports teams and streamers
          • Content creators and influencers
          • Tournament organisers, sponsorship agencies
          • Game publishers, Game studios
          • Lawyers, Legal Officers, esport federations 

            Network Like a Pro: Here’s What You Can Look Forward to

            With so much happening at the Summit, we’ve gathered everything relevant to you in one place. Take notes to ensure you don’t miss out!

            Monday, 23 September, 2024

            We’re excited to kick off the SBC Summit Lisbon with some engaging activities on Monday, 23 September 2024, designed to help you connect, relax, and enjoy the beautiful city of Lisbon before the main event.

            SBC Football Championship:

            • Join us for a friendly 5-a-side tournament between industry professionals at the iconic Benfica Stadium. The event runs from 13:00 to 18:00 and promises to be a fantastic opportunity for some healthy competition and networking. This event is invite-only, so if you’d like to participate, please email [email protected]. However, spectators are warmly welcome to come and cheer on the teams and enjoy BBQ and drinks. You can even pick up your event badge at the stadium.

              Tuesday, 24 September, 2024

              Esports Leaders Summit: 

              • Introducing the debut edition of Esports Leaders, taking place at Lisbon Secret Spot – Montes Claros on September 23rd. Esports Leaders is an elite, by-invitation-only event featuring top-tier hospitality. This productive one-day gathering will focus on action-oriented meetings and sessions designed to equip leaders with the best tools, connections, and ideas to succeed. Register your interest here.

                Main SBC Summit Expo and Conference & ESI Lisbon: 

                • Running from 10:00 to 18:00, the main SBC Summit and ESI Lisbon will feature an extensive schedule of sessions and exhibits. Be sure to check the schedule so you don’t miss out on anything.

                  Official Opening Party:

                  • Also from 19:00 to 01:00, the Official Opening Party will be held at Patio da Galé, a historic venue that once housed the Royal Palace and the India House before the earthquake of 1755. It’s a perfect setting to mingle and kick off the summit festivities. Remember to bring your wristband for access!

                    Wednesday, 25 September, 2024

                    Main SBC Summit Expo and Conference & ESI Lisbon 

                    • Running from 10:00 to 18:00, the main SBC Summit and ESI Lisbon will feature an extensive schedule of sessions and exhibits. Be sure to review the schedule to make the most of your experience.

                      Official SBC Summit Party:

                      • Don’t miss the Official SBC Summit Party at Warehouse ONE16 from 20:00 to 01:00. This networking event is essential for strengthening existing partnerships and forging new connections. With 25,000 attendees expected, arriving by 21:00 is advised to ensure entry. Remember to bring your wristband for access!

                        Thursday, 26 September, 2024

                        Main SBC Summit Expo and Conference &  ESI Lisbon:

                        • Running from 10:00 to 18:00, the main SBC Summit and ESI Lisbon will feature an extensive schedule of sessions and exhibits. Be sure to check the schedule so you don’t miss out on anything. Be sure to review the schedule to make the most of your experience.

                          SBC Poker Championship:

                          • Come and join us for the SBC Poker Championship, presented in partnership with GG Poker, promising an evening filled with excitement and exclusivity. Experience thrilling poker matches, network with industry leaders, and vie for a substantial $100,000 prize pool. This invite-only event welcomes 750 players across 50 tables in the luxurious setting of Casino Lisboa from 17:00 to 19:00. Apply if you’re interested.

                            SBC Awards:

                            • Join us from 19:00 PM to 1:00 AM at MEO Arena for the SBC Awards 2024 (separate ticket required), the pinnacle awards ceremony and gala dinner in the sports betting and iGaming industry. Celebrate the successes of the past year alongside industry leaders and enjoy a night of festivities. Transportation to and from the venue is included for all attendees.

                              Get access to the full event schedule here (SBC Summit).

                              Conference: Here’s What You Can Learn

                              Besides the chance to explore new products on the show floor and network, ESI Lisbon offers attending delegates a unique opportunity to deepen their understanding of the pressing topics currently impacting the esports, video game and creator economy sectors. 

                              The conference will tackle critical topics including the necessity for purpose-built esports stadiums and the significance of gaming houses. Panels will delve into regulatory frameworks, the role of esports federations, and integrity measures such as anti-doping policies. Attendees will gain valuable insights on leveraging video game IP for cultural and artistic achievements and its effects on rights holders. Furthermore, the conference will address responsible gambling practices, protections for minors, and strategies to combat match-fixing. It will also explore intellectual property issues, such as trademark and copyright protection, challenges in streaming and content creation, and esports licensing.

                              Here’s what you can expect in terms of content:

                              • Changing Seasons: Lessons from the esports winter  
                              • Play By The Rules: Esports Dispute Resolution: Arbitration and mediation  
                              • Play By The Rules: Player Contracts and Rights in Esports  
                              • Building Blocks: Growing a community and a competitive scene 
                              • Play By The Rules: Esports Betting and Gambling  
                              • Selling on the Rift: The benefits of otherworldly product placement 
                              • Purpose Built: Are bespoke esports facilities needed? 
                              • Pixels to Pictures: Video Game Adaptations in TV & Film   
                              • State of play for women’s esports
                              • Brand Showcase: Loadout & Team Liquid  
                              • Football & Gaming: The creator crossover  


                              For the full agenda and detailed panel descriptions, please visit the conference agenda page on the official ESI Lisbon website.

                              Meet the Experts

                              While we can’t list every speaker, here’s a preview of some key speakers to give you a glimpse of what to expect:

                              • Olivier Pinault (CRO, Karmine Corp)
                              • Joachim Harg (CFO, HEROIC) 
                              • Alban Dechelotte (CEO, G2 Esports)
                              • Gianmarco Pino (Brand Manager, Juventus FC)
                              • André Pinotes Batista (Member of Parliament at Portuguese Government)
                              • Helene Juguet (Managing Director, UBISOFT FILM & TELEVISION)
                              • Darius Gambino (Partner, Saul Ewing LLP)
                              • Alethea Young (President, the*gamehers) 
                              • Claire Hungate (President & COO, Team Liquid)
                              • Fergus Dunn (Director of Partnerships, OverActive Media/MAD Lions KOI)
                              • Olivia Van Dalen (Global Sponsorships, CUPRA)
                              • Ray Ng (Head of Esports Ecosystem, MOONTON)
                              • Danny Tang  (Co-Founder, CFO and Head of Global Strategy Office, VSPO)
                              • Jon Chapman (CEO, PlayVS)

                                For the full list of speakers, visit the dedicated ESI Lisbon speakers page.

                                More Content

                                The stage will operate alongside other dedicated stages, including Global Leadership, Casino & iGaming, Sports Betting, Affiliate Leaders, Player Protection, Payment Expert, and the Super Stage at the MEO Arena, which will host keynotes from superstars like:

                                Sir Tim Berners-Lee: The visionary behind the World Wide Web, speaking on September 24 from 11:45 to 12:30.

                                Tony Hawk: Renowned former professional skateboarder, entrepreneur, and iconic video game legend, presenting on September 24 from 12:00 to 12:45.

                                Attendees of ESI Lisbon will have access to all other conference panels at any stage with their ticket. Please visit the conference agenda page for full details on all panels.

                                ESI Lisbon Exclusive Offerings

                                Alongside a dedicated exhibition floor and conference agenda, ESI Lisbon will offer a variety of networking opportunities and exclusive educational content specifically designed for summit attendees.

                                Esports Leaders

                                Introducing the debut edition of Esports Leaders, an elite, by-invitation-only event featuring top-tier hospitality. This productive one-day gathering will focus on action-oriented meetings and sessions designed to equip leaders with the best tools, connections, and ideas to succeed.

                                The event is tailored for C-suite executives, founders, directors, and similar-level individuals from the most established esports teams, tournament operators, game publishers, brands, sponsorship agencies, federations, and select service providers. Register your interest here

                                ESI Film Festival Lisbon

                                In 2024, the ESI Film Festival heads to Lisbon, taking place at the MEO Arena’s super stage on September 24th. This scaled-up event will continue to offer filmmakers a platform to highlight compelling stories in and around gaming and esports. Original short films on select themes will be encouraged to reflect various aspects of these communities. The festival aims to strengthen connections and collaborations between the film, games, and esports sectors.

                                Compete for a prize pool of €6,000, provided by ESI’s non-profit partner, ESG Gaming, and unlock the potential of video games and esports in making a positive difference in people’s lives. The prize breakdown includes Best Film (€2,500 for 1st place and €1,500 for 2nd place) and Best Student Film (€1,500 for 1st place and €500 for 2nd place). Launched in 2023 at BAFTA 195 Piccadilly, the ESI Film Festival was the first Esports & Gaming Short Film Festival, aiming to share more of the impactful stories within the gaming community.

                                ESI Hall of Fame

                                The ESI Hall of Fame awards ceremony will return on September 25th, 2024, as part of the inaugural ESI Lisbon at the MEO Arena. This will be the first ESI Hall of Fame to take place at an ESI conference. Following last year’s event in Busan, Korea, the ceremony will once again highlight the achievements of four extraordinary individuals in the esports industry, recognising their significant contributions to the sector.

                                The ESI Hall of Fame is an ongoing project designed to honour those who have most contributed to the development of esports as an industry. Previous induction ceremonies have been held at prestigious locations such as the Natural History Museum in London, Nixon Peabody’s rooftop in Los Angeles, and BEXCO in Busan. Each year, ESI recognises individuals who have made a real difference to the sector, playing prominent roles in promoting esports and displaying exceptional commitment to advancing the industry for the benefit of players, organisations, and spectators worldwide.

                                Play By The Rules

                                A dedicated legal forum focussed on key areas of esports worldwide will take place as a part of ESI Lisbon across 24th-25th September 2024.

                                Play By The Rules will cover a broad spectrum of legal questions affecting the global esports industry, through stage talks, roundtable discussions and focussed group networking, with an emphasis on creating actionable takeaways for attendees. Key areas of discussion will include, player contracts and rights, intellectual property challenges, governance and regulatory frameworks, streaming and broadcasting rights, and dispute resolution mechanisms.

                                The Global Scope of SBC Summit

                                The upcoming SBC Summit Lisbon is poised to be a truly global event, offering a comprehensive range of market-focused sessions. Even if your primary focus is on esports, understanding various markets can be incredibly valuable. This knowledge helps you comprehend player preferences, behaviours, and needs, anticipate compliance challenges, and stay informed about key market developments.

                                Here is a list of market-specific sessions that you can expect at SBC Summit:

                                • Spotlight on the UK white paper: How far do proposed regulations go for players and operators?
                                • Emerging Frontiers: The Future of Casino in Grey and Black Markets
                                • Betting on Politics: US Presidential Election
                                • Boom in Brazil: Reporting from South America’s formerly sleeping giant
                                • Payment familiarity in Brazil: The path to successful regulation
                                • Eurasia Leaders Panel: Transcontinental talent
                                • Europe Leaders Panel: A continent on the move?
                                • Leaders Panel: Africa
                                • You say tomato: Player Protection in Europe vs America
                                • UK Leaders Panel
                                • The affordability question in player protection: Stories from Scandinavia
                                • North America Leaders Panel: Is the goose still golden?
                                • Can compliance influence regulation in the US?
                                • Leaders Panel: Asia
                                • Futbol in LatAm: What next for commercial partnerships?
                                • A new era for the Italian gaming market

                                  The Global Markets Lounge

                                  Additionally, there will be dedicated market-specific meet-ups at the Global Markets Lounge. The format is simple: a 15-minute address from a regional expert followed by a 45-minute discussion among attendees to delve deeper into the market.

                                  The markets that will be explored include Mexico, Africa, Brazil, Philippines, USA, UK, Portugal, Canada, Italy, UAE, and India.

                                  These meet-ups will take place across all three days. Check the agenda for topic descriptions, speaker highlights, and timings. Don’t forget to add them to your calendar!

                                  Accommodation & Flights

                                  We know that travelling to events can be a hassle. Booking flights, making sure you arrive on time, and having entertainment for the journey can all add up.

                                  Luckily, Lisbon is one of the most accessible cities worldwide, with direct flights from 49 countries and 126 cities, making it the perfect location for this global event.

                                  You can view the list of direct flights to Lisbon by clicking here (this is a tool our events team loves).

                                  Be sure to book your ticket early. With 25,000 attendees expected at the wider Summit, it’s essential to secure your spot promptly to avoid missing out. You can even pick up your badge at the airport upon arrival.

                                  The airport is conveniently located just 15 minutes from the venue, surrounded by many hotels. With over 25,250 hotel rooms across 270 hotels within a short 15-minute drive from the event venue, you can find accommodation that fits your needs and budget.

                                  By booking through our official hotel booking partner, LEADING, you can benefit from exclusive rates and discounts of up to 50%. Whether attending sessions, networking, or exploring Lisbon, our accommodations ensure you’re never far from the action.

                                  Explore all available hotels with SBC and LEADING by clicking here.

                                  Don’t Worry About Your Diet (or the Lack of it)

                                  Full-access pass holders will receive “pre-loaded wristbands” when picking up their badge.
                                  These wristbands come with a preloaded amount to spend on catering options at the event. Since the funds are intended for one person only, we suggest using them wisely to ensure you don’t run out on the first day.

                                  To enhance your experience, we’ve provided a wide variety of catering options for two key reasons. 

                                  • First, to manage foot traffic and minimise queues. We want you to spend more time networking and less time waiting in line, so a diverse selection of food trucks helps distribute the crowd efficiently.
                                  • Second, we recognise the importance of catering to different tastes and dietary needs, ensuring that everyone finds something they enjoy.

                                    Food Festival: Your Options

                                    • Veggie Lovers Truck 2: Wholesome vegan and vegetarian meals. This truck offers a variety of tasty and nutritious plant-based options.
                                    • Fumeiro de Ceia: Indulge in sandwiches made with premium cold cuts and cheeses, perfect for a gourmet meal on the go.
                                    • Epic Chicken: Get your fix of all things chicken with crispy fried chicken, succulent chicken burgers, and spicy chicken tacos.
                                    • Dona Bifana: Savor traditional Portuguese pork sandwiches, bursting with rich flavours and hearty goodness.
                                    • Oyashima: Experience the art of sushi with Oyashima’s expertly crafted rolls and sashimi, offering a fresh and delightful taste of Japan.
                                    • Merenda Portuguesa: Delight in a variety of traditional Portuguese pastries, perfect for a sweet treat or a satisfying snack.
                                    • Pin Up Van: Enjoy classic street food with a vintage twist, featuring delicious burgers and hot dogs served from a charming retro van.
                                    • Sabor Serrano: Taste the finest cold meats and cheeses in gourmet sandwiches that are perfect for a quick and delicious meal.
                                    • La Boca: Discover the flavours of Argentina with La Boca’s deliciously grilled meats, juicy burgers, and classic hot dogs.
                                    • Creperia de Cascais: Enjoy the best of both worlds with sweet and savoury crepes, crafted to perfection and filled with delightful ingredients.
                                    • Pizzaria Artesanal: Handcrafted with care, these artisan pizzas are topped with fresh ingredients and baked to a crispy, golden finish.
                                    • Ao Ataco: Satisfy your craving for Mexican cuisine with flavorful tacos, burritos, and more, all made with authentic ingredients and spices.
                                    • Piadina Wine and Co: Indulge in Italian piadinas paired with a selection of fine wines, offering a taste of Italy in every bite.
                                    • Cachorro à Portuguesa: Experience Portuguese-style hot dogs, uniquely crafted with traditional flavours and high-quality ingredients.

                                      … AND MORE

                                      Note: We will be creating a dedicated Food Festival map, so keep an eye on our website!

                                      Friendly Tips for Our Attendees

                                      • Enhance your summit experience with the SBC Connect App. Once your app access is activated, you’ll get login details via email, allowing you to start browsing other event attendees. From bookmarking your favourite sessions to navigating the expo floor and setting up meetings with potential prospects, the app even includes a matchmaking feature.
                                      • ESI Lisbon attendees will also have access to the dedicated ESI Events AI-powered networking app and fast-track the often time-consuming process of finding the right connections. Specify your event aims and let the ESI Events app do the matchmaking work for you. View the agenda, bookmark your favourite sessions, receive important notifications, book meetings with other ESI attendees, message connections and so much more, all within one event app.
                                      • Take a look at the SBC Summit attendee list before you arrive to see who will be there – you can check out last year’s list (soon to be updated with the 2024 version) here.
                                      • To ensure access to the evening networking parties, please arrive on time. With 25,000 attendees, we don’t want you to miss out. Only full-access pass holders get access to the parties. Bring your wristband to get in!
                                      • We recommend picking up your badge at the airport as soon as you arrive. Badge holders can skip the queue at the event and use the dedicated fast-track lane.
                                      • Plan ahead by reviewing the schedule and adding the events you’re interested in into your calendar (there’s a handy button next to each event for this). This will serve as a perfect reminder for upcoming events, sessions, or parties—especially useful with so much happening.
                                      • Spend some time checking out the floor plan before the event. There will be signage available everywhere (colour-coded zones, stickers, LED screens, digital floor plans, foldable paper maps, etc.) as well as dedicated staff to guide you if you’re lost. However, familiarising yourself with the area will prove invaluable in such a big venue (110,000 square meters in total). You can view SBC Summit’s floor plan here, and ESI Lisbon’s floor plan here
                                      • ​​Make sure to check the website before you land in Lisbon. We’ve worked hard to compile all the information you need, and you should be able to get answers to most of your questions by browsing it. If you still have questions before or during the ESI Lisbon, you can reach out to a member of the ESI team by emailing [email protected].

                                        Want to Get Involved?

                                        • Interested in speaking? You have the opportunity to apply as a speaker for the SBC Summit/ESI Lisbon. Although many slots have been filled, there are still panels seeking your expert opinion. If you wish to speak at ESI Lisbon you can contact ESI’s conference team directly – [email protected], (please ensure to CC [email protected]).  
                                        • Looking to exhibitor or sponsor? Those of you interested in exhibiting or sponsoring can contact the ESI sales team at [email protected]  
                                        • Looking to attend the event? Suppliers – visit the official page to purchase your ticket.


                                        For more information, visit: https://esportsinsider.com/events/esi-lisbon
                                        SBC Summit website: https://sbcevents.com/sbc-summit/

                                        See you in Lisbon!

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