Belatra Games, a global iGaming provider, is bringing its Belatra Adventure Club concept to SBC Summit 2026, taking place from 29 September to 1 October. At Stand B226, the company will transform the traditional exhibition meeting space into an environment built around curiosity, hobbies and the excitement of trying something new.
The concept is inspired by Belatra’s event slogan: “Life is the adventure! Try new things. Collect moments.” Alongside conversations about games, products and partnerships, visitors will be invited to share what inspires them beyond work.
The Guy inspires the Adventure Club
The Belatra Adventure Club reflects the idea that strong business relationships start with genuine human connections. Hobbies provide an easy way to break the ice, discover common ground and see the people behind professional roles from a different perspective.
The concept is also connected to The Guy, Belatra’s recurring character featured in Blast the Bass, Ice Bass and Hunt the Bucks. The Guy represents the traveller in all of us — someone who is always curious about what comes next and never afraid to try something new. His journey is about collecting experiences, moments and emotions, one adventure at a time. In each of the three slots released so far, he takes on a new hobby and discovers another side of himself. The fourth game featuring the character will be released just ahead of the event.
“We wanted to create a stand that gives people a chance to connect in a more natural way and share something that inspires them beyond their day-to-day work. Hobbies felt like the right theme for that. They reflect The Guy, our recurring character who is always discovering a new passion, and offer an easy way to break the ice, get to know someone and find common ground. Come and find us at Stand B226, share what inspires you beyond work, and, of course, let’s talk about how we can build a partnership together,” said Kateryna Goi, CMO at Belatra Games.
Exploring what inspires iGaming professionals beyond work
The Adventure Club began before the summit, with an international survey conducted by Belatra Games in partnership with G&M News. From 3 to 12 August, iGaming professionals were invited to share their favourite hobbies and reveal the interests they pursue outside of work.
The results will be revealed on 30 August, offering a closer look at the hobbies shaping the iGaming community — including the most popular passions and some of the rarest responses. The findings will also be shared on Belatra Games’ LinkedIn page.
Three ways to collect a moment at the Belatra Adventure Club booth
The Adventure Club experience will centre around three activities designed to make meetings more memorable:
- Photo Moment will give visitors the chance to capture a moment from the summit and take home a tangible reminder of their time at the show.
- Game Moment will put visitors to the test with one chance and 10 seconds to turn a fleeting moment into a win.
- Bar Moment will create a relaxed setting for conversations, new connections and the ideas that can become future collaborations.
Visitors can join the Belatra Adventure Club at Stand B226 during SBC Summit, from 29 September to 1 October.
Meetings can be booked via the link.
