EveryMatrix to drive sportsbook and affiliate focus at Betting on Sports

EveryMatrix will be showcasing its OddsMatrix Aggregator and Sports Data Feeds products and alongside the latest PartnerMatrix affiliate platform updates at Betting on Sports 2018, which takes place at the Olympia London (18-21 September 2018).

The EveryMatrix Sports Team will be driving operators to maximise their betting margins and profit when it showcases its latest OddsMatrix Sports Data Feeds products, including the recently launched OddsMatrix Aggregator, later this month.

Commenting on the event and why the odds are on the side of operators looking for real-time, flexible, and accurate Sports Data, Ebbe Groes, EveryMatrix CEO, said: “The number of data providers is indeed growing but it’s a costly market to stay competitive in. There’s a good level of innovation and only a handful of serious providers capable of servicing companies with ambitions to be in the top tier of sportsbook.”

The OddsMatrix Aggregator, which allows bookmakers to get access to a powerful and unique tool which allows them to combine odds, settlement, and score feeds from multiple providers into a single aggregated feed, will put operators in the driving seat by allowing them to set priority between their providers in an easy-to-use interface and at arbitrary fine granularity.

In addition, the OddsMatrix Sport Data Feeds covers everything necessary for a sports betting business including real-time pre-match & live odds, stats & scores, settlements or hosted live widgets all backed up by performance trading tools are within your grasp.

Ebbe Groes concluded: “OddsMatrix is a strong brand already and has always been based on a high degree of automation and a vast collection of data sources. At Betting on Sports 2018, alongside OddsMatrix Sports Data Feeds, we have a new product to pitch, the OddsMatrix Aggregator, which is very exciting for me and for operators.”

Betting on Sports will also see the company championing PartnerMartix, the affiliate software powered by EveryMatrix and designed to manage an operators entire affiliate program, where the platform’s latest updates will be a key part of the company’s offering at Stand K20.

Discussing their latest innovations, PartnerMatrix CEO Levon Nikoghosyan who will be on hand with his team at the event, said: “PartnerMatrix is one of the fastest growing Affiliate System platforms in the iGaming industry and is renowned for being intuitive, multilingual, multicurrency, customizable, and easy to integrate.

“For more than a year we have continuously concentrated on developing exclusive and innovative features for the system, including; New Marketing Tools (HTML 5 banners and Video content support); Reactivation Rewards for affiliates who re-activate players; Server to Server tracking to improve the accuracy of the conversion tracking; and, Player Segmentation for a much better optimization of the affiliate rewards. PartnerMatrix also helps our partners to create an easily manageable and customizable hierarchy of agent networks of all sizes for easy player acquisition.”

PartnerMatrix will also use the London event to introduce the software’s new Player Segmentation feature, a core focus of the team’s new developments for the past quarter, which introduces state of the art functionality to deliver the best optimal service and technical support to all of our operators.

Levon added: “Just as different types of customers require different levels of service, different types of affiliates require different resources. PartnerMatrix currently allows operators to create segments of players and use them for affiliates to acquire special and multiple offers. Player segmentation is a well-meaning way of effectively communicating with your affiliates based on their players’ behaviour and preferences.

“You can optimize your affiliate program by dividing your player base by geographical allocation, registration period or by target link, and fire the relevant reward for each segment. A number of operators who have already employed this method have already harvested the best results and feedback.”

He concluded: “Segmentation of players will help affiliate managers to offer completely different reward plans for any group of players, defined by the filters our system offers. This is just a part of what we are going to release by Q4 of 2018, our wonderful team has prepared an exciting gift for our existing and future operators, with the help and feedback of top affiliates who already use PartnerMatrix.”

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