FAQ: Your Comprehensive Guide to SBC Summit

FAQ: Your Comprehensive Guide to SBC Summit

This September, the Feira Internacional de Lisboa will open its doors to 25,000 sports betting and iGaming industry professionals for SBC’s largest and most dynamic event to date – the greatest show in gaming.

This won’t be your typical industry gathering. 

Building upon the legacy of SBC Summit Barcelona, our flagship event boasts not only a fresh name but also a new venue, specialised summits and networking events that will surpass your wildest expectations!

So with this in mind, we have compiled ten of your most frequently asked questions around the SBC Summit, to ensure you are fully prepared for what promises to be the highlight of the year!

Why Lisbon?

So the burning question is, why Lisbon?

Selecting Lisbon as the backdrop for the upcoming SBC Summit was about more than just picking a city with two amazing football teams (although that certainly helped). The Feira Internacional de Lisboa has allowed us to expand the event to unimaginable heights, providing facilities for increased capacity and a MUCH bigger (and we mean MUCH MUCH BIGGER) exhibition floor. This move makes us the fastest-growing event in the industry.

Additionally, the city of Lisbon offers seamless international travel, vibrant nightlife, beautiful weather, and, of course, the world-famous pastel de nata! Would like to know more about our decision to move to Lisbon?

Check our recent blog post here

Is this event right for me?

SBC Summit is the ideal industry event for those aiming to broaden their understanding of the global gaming and sports betting industry and establish valuable partnerships. It offers a unique blend of networking, education and product showcases, with each of these elements being equally prominent.

Attendees of the summit will have the invaluable opportunity to network with 25,000 industry professionals, including 31% C-Level executives and Founders, and an additional 22% consisting of directors, SVPs, VPs and heads of departments.

Last year’s SBC Summit in Barcelona saw representatives from over 108 countries. This year’s SBC Summit will surpass that with 5,000 operators, 2,500 affiliate representatives, and an impressive 600 exhibitors from across the globe. With such extensive global representation, SBC Summit will truly cater to the needs of all attendees, regardless of their business goals and targets.

I’ve heard the venue is large. How will you facilitate navigation?

The Feira Internacional de Lisboa offers an impressive 100,000 square meters of floor space. Given this expansive area, our challenge was to design a show floor that is engaging, dynamic, and easy to navigate.

That’s why our show floor will feature three distinct zones, each focusing on a different key industry vertical. This setup ensures seamless navigation and allows you to concentrate on the areas of the industry that matter most to you.

These zones are:


Additionally, SBC Summit will introduce three specialised summits focusing on key industry sectors: Affiliation, ESI Lisbon, and Payments. These dedicated summits will complement our industry zones, offering delegates a more focused exploration of these crucial topics through the exhibition floor, educational content, and networking opportunities. This addition will enhance the overall experience, allowing attendees to delve deeper into specific areas of interest.

  • Affiliate Leaders Summit
    Join the Affiliate Leaders Summit, where leading companies and the brightest minds in affiliate marketing converge to tackle the industry’s latest challenges. With 2,500 affiliates and 2,500 operator representatives in attendance, this summit serves as a premier hub for networking, education, and innovation in affiliate marketing. 
  • ESI Summit
    SBC Summit 2024 collaborates with Esports Insider, merging esports, gaming, and the creator economy at ESI Lisbon. With two stages and premier networking, it’s a hub for industry insights and connections. 
  • Payment Expert Summit
    SBC introduces the Payment Expert Summit, shining a light on the latest developments in the payments sector, and featuring insights from C-level executives and decision-makers within the payments industry. Gain exclusive access to top international operators, payment providers, fintech firms, and blockchain experts.


Each zone and summit will feature dedicated networking and catering amenities, as well as conference content and exhibition space. 

How Does the Super Stage Work?

Having hosted iconic names such as Beyoncé, The Eagles, 50 Cent, Coldplay and Biffy Clyro, the MEO Arena, constructed in 1998, serves as one of the largest indoor arenas in Europe and the largest in Portugal with a capacity of 20,000 people. 

For the upcoming SBC Summit, the MEO Arena will serve as our ‘Super Stage’ hosting the biggest names in and out of the industry through compelling keynotes, exciting presentations and thought-provoking leaders panels. 

Keep an eye out for our first ‘Super Stage’ announcement coming very very soon!

What will be covered during the conference?

In a first for SBC, the upcoming SBC Summit will feature three core days for delegates to gain unparalleled insights and expand their industry knowledge.

To ensure a comprehensive educational overview of the industry, the conference will be divided into six dedicated educational programs. These programs will focus on key industry verticals including leadership, casino, sports betting, payments, player protection, and affiliation, as well as our dedicated super stage

The conference agenda will offer a diverse array of educational session formats, enriching the overall learning experience for delegates. Expect a variety of formats, including session panels, hackathons, workshops, keynotes, presentations and debates

Additionally, the educational content at SBC Summit will encompass our interactive roundtable sessions. The roundtable sessions will focus on global markets, with each table moderated by a regional expert. Global markets set to be discussed include the USA, Canada, Brazil, LatAm, Philippines, Germany, Africa, UK, India and Portugal.

How Can I Network at the Event?

Delegates will have the opportunity to participate in fun and memorable networking events throughout the week, such as the pre-event football championship, industry meet-ups, and evening networking dinners and parties.

Daytime networking events include: 

  • New City, New Adventures (Culture Tour)
    Date: Monday, 23 September, 2024
    Time: 12:00 – 18:00
    Location: TBC


  • SBC Football Championship
    Date: Monday, 23 September, 2024
    Time: 1:00 PM – 6:00 PM
    Venue: Benfica Football Stadium


Evening Networking events include: 

  • Official Opening Party
    Date: Tuesday, 24 September, 2024
    Time: 7:00 PM – 1:00 AM
    Venue: Patio Da Gale


  • Affiliate Leaders Opening Party
    Date: Tuesday, 24 September, 2024
    Time: 7:00 PM – 01:00 AM
    Venue: Ferroviario


  • C-Level & Operator VIP Dinner & Party (Invite Only)
    Date: Wednesday, 25 September, 2024
    Time: 7:00 PM – 1:00 AM
    Venue: SUD Lisboa Hall


  • Affiliate Leaders VIP Dinner & Party (Invite Only)
    Date: Wednesday, 25 September, 2024
    Time: 7:00 PM – 1:00 AM
    Venue: Kais


  • Payments VIP Dinner and Party (Invite Only)
    Date: Wednesday, 25 September, 2024
    Time: 7:00 PM – 1:00 AM
    Venue: Cervejaria Trindade


  • Official SBC Summit Party
    Date: Wednesday, 25 September, 2024
    Time: 8:00 PM – 1:00 AM
    Venue: Warehouse ONE16


  • SBC Poker Championship
    Date: Thursday 26 September
    Time: 5:00 PM – 7:00 PM
    Venue: Casino Lisboa
    Apply to participate in the poker tournament here.


  • Official Closing Party
    Date: Thursday 26 September
    Time: 8:00 PM – 1:00 AM
    Venue: MEO Arena


I loved last year’s SBC Awards. Will there be an awards ceremony at Lisbon? 

SBC Summit 2024 will host the eleventh SBC Awards Ceremony, celebrating excellence in betting and gaming!

This prestigious ceremony will recognise top operators, affiliates, and suppliers across key industry sectors like payments, marketing, platforms, and data. Held at the MEO Arena on Thursday, 26 September 2024, it promises a memorable night of celebrations, networking and fun. 

Nominations are now open and must be submitted by Thursday 20 June 2024. Submit your entries here

Entry to the SBC Awards requires a separate ticket which can be purchased here


Can you provide any information on travel and hotel rates?

Fortunately, for most SBC attendees, the most stressful part of attending the event is booking flights and hotels. However, even that can be a headache.

Thankfully, here at SBC, we have you covered.

Lisbon is one of the easiest locations in Europe to fly to, with direct flights from 49 countries and 126 cities!

If you are looking to find direct flights to Lisbon, here is a cool tool our events team swears by: https://www.directflights.com/to/LIS

And whilst you are at Lisbon Airport, take the opportunity to avoid registration queues on Tuesday and pick up your badge for SBC Summit! Just follow the displayed signs at arrivals and enter the first day of SBC Summit with ease!

When it comes to hotels, we will level with you. With 25,000 attendees set to land in Lisbon this September, the demand for hotel rooms will no doubt be high. Just like securing your flights, we highly recommend booking your hotel as early as possible to ensure you have the perfect place to stay during your time with us.

To streamline your experience, our team have collaborated with our hotel booking partner LEADING, to ensure effortless access to all available accommodation choices. Navigate to our dedicated page to peruse a wide array of hotels, spanning three-star to five-star accommodations, catering to diverse budgets, and offering exclusive discounts of up to 56%!

Visit the site here


How can I unwind in Lisbon after the event?

Lisbon serves as one of the most historic and beautiful cities in all of Europe, boasting a rich culture and offering a plethora of activities and pastimes for you to indulge in when you’re not at the Summit.

For those seeking homemade comforts, snacks, and the offerings of some of Lisbon’s most adored restaurants, head down to the ‘Time Out Market’. This vibrant spot features 26 restaurants, 8 bars, and a music venue, and is also home to some of the city’s most well-known and oldest market vendors of meat, fish, fruit, and flowers.

For those with a more refined palate, out of the 38 Michelin-star restaurants in Portugal, 12 of them are situated in Lisbon! So, whether you’re eager to taste the intricate delicacies of SÁLA de João Sá or soak up the beautiful views while dining at BAHR, there will be something for every food connoisseur during your time in Lisbon.

View the full listing of Michelin-starred restaurants here.

Beyond the amazing array of culinary delights, historical landmarks and football rivalries, Lisbon’s nightlife is fast becoming one of Europe’s most exciting, innovative and fun scenes.

Making life even easier is the fact most of Lisbon’s most iconic clubs and bars can be found in four areas:

  • Pink Street: Situated quite literally on a painted pink street, this trendy street, which was once Lisbon’s red light district is a party hotspot. Pink Street features a plethora of bars and clubs, including the famous Pensão Amor (a former brothel) and the club Music Box. 
  • Bairro Alto: Bairro Alto is one of the most iconic and biggest neighbourhoods in Lisbon to party the night away, with over 100 bars and restaurants. It will also be the location of our Payments VIP Dinner and Networking party, taking place at the beautiful Cervejaria Trindade.
  • Principe Real: Located next to Bairro Alto, Principe Real is the ideal spot for a classier night out, with live music venues, cocktail bars and the unique Pavilhão Chinês bar.
  • Alfama: If you are looking for a more chilled-out vibe, then make sure to head on over to the historic neighbourhood of Alfama, where you can soak up the city alongside a local bottle of wine.

 If you want to know more about Lisbon’s full offerings, you can read our dedicated blog post here.

Final Thoughts

With our largest-ever exhibition floor, three dedicated industry zones, three new summits, exceptional networking events, a comprehensive conference program, and an impressive lineup of industry speakers, the upcoming SBC Summit is set to revolutionise the traditional industry event experience.

We hope you have found this blog helpful and that we’ve answered your key questions, preparing you for what will be the highlight of your 2024. 

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