The global pandemic has resulted in a number of challenges for the betting and gaming industries, but as Brian Forth, marketing manager of Finnplay Technologies explained, it has also led to exciting innovations in sectors such as esports.
Speaking to Brian ahead of CasinoBeats Malta Digital, which begins tomorrow, he told SBC that he is particularly interested in the virtual meeting possibilities and the opportunities to learn more.
What are you looking forward to at CasinoBeats Malta Digital 2020?
We are excited about this event for two reasons: First, as an iGaming platform provider, we have been very interested in the possibilities of seeking out new partnerships with operators.
This event is a perfect opportunity to learn more, and meet new people. Second, like the rest of the industry, we are looking for new virtual ways to connect with people around the world in light of travel restrictions and other changes brought on by the pandemic.
Now is the time to find effective new ways to use technology to accomplish the same goals with less travel and cost – so we are very excited to participate in this, our first virtual exhibition.
What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?
We have listened to the guidelines and advice of the health authorities in our country and around the world. Fortunately, as a digital company with international offices, we had already been using tools to support virtual work and cooperation.
During this lockdown, we have only enhanced our use of these tools to support remote working while keeping productivity high. We have noticed that incorporating video in team calls has had a positive impact on keeping team spirit and connection, more than audio alone, and we can suggest that for other companies as well in all industries.
What are you promoting at CasinoBeats Malta Digital?
We will be promoting our iGaming platform Titan. Titan is our flagship product, built over our 12 years of experience in the industry. It is an open platform that integrates all the major game, payment and third party service providers.
Our speciality has been in responsible gaming, compliance and agile development. We also have integrated exciting features to support casino management, including intelligent marketing and campaign tools, messaging, security and much more.
What industry innovation will capture the most attention in 2020?
We are watching the exciting innovations in esports due to COVID-19.
Which operator has impressed you the most in 2020?
In general SGA licensed operators, who have taken an active role in trying to change a market where the licensed operators are denied any tools to compete against grey operators.
What partnership has stood out in the past 12 months?
Betsafe – Kimi Räikkönen
Which parts of the conference agenda have caught your eye?
We’re here for the first time, so this will be a learning experience for us. We are particularly interested in the virtual meeting possibilities and the convenience of connecting with new potential partners from the comfort of home.