Futbol Sites: Latin America is going to face some major transformations in 2021

With days until SBC Digital – Latinoamérica takes place, we’ve been sitting down with some of our event sponsors to find out what they are most looking forward to at the event.

For Javier Troncoso – Chief Revenue Officer at Futbol Sites – the discussions focusing on the regulatory developments within the region will be a key focus as he anticipates some ‘big transformations’ across the market in 2021.

What are you looking forward to at SBC Digital – Latinoamérica 2021?

I appreciate the initiative from SBC to start the development of this community and environment in Latin America. The industry is going to face big transformations in the next months and years so this helps a lot to meet people and interact with them discussing the challenges that we need to face together.

What are your predictions for the gaming industry in 2021?

The Latin American countries will move forward in terms of regulations so Operators, Technology Providers, Media Publishers among others actors will need to be ahead of this big transformation investing in their strategies.

What are you promoting at SBC Digital – Latinoamérica 2021?

We are the largest digital sports media group in the region and we are offering diverse solutions to generate brand awareness and user acquisitions.

What industry innovation will capture the most attention in 2021?

The release from Google to publish apps on their Play Store will be a big challenge for operators in order to bring the best app to the market. The technology and usability will be key in order to attract new customers and for the competition between the operators.

Which parts of the conference agenda have caught your eye?

Discussions and updates regarding regulation will be very important for us. We are all expecting for regulated markets to be able deploy all of our efforts in a fair market working under clear rules.

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