GiG: Adapting to the changing casino landscape is key for 2020

With the countdown to CasinoBeats Malta well underway, we have been quizzing our event sponsors on what they are most looking forward to at the event.

Speaking to Nicola Fitton, Director of Media Managed Services at GiG, she revealed that data driven initiatives will be big in 2020, and that the industry needs to consider areas such as data and AI.

What are you looking forward to at CasinoBeats Malta?

As this is a new event for us I’m excited to see what it has to offer. I heard a lot of positive things about the 2019 event and I am looking forward to attending this year.  There is a good speaker and attendee list so I’m sure it will be very interesting.

What are you promoting at CasinoBeats Malta?

We will be promoting our player account management platform Core, which is jurisdiction agnostic, offering multiple game providers, the best CRM tools and all leading payment providers. We will also be promoting our suite of iGaming solutions and turnkey solutions, and we also have a selection of new products being delivered in 2020 such as our cutting edge data platform that enhances business intelligence and produces data in real-time, and and our powerful and full configurable real-time rules engine, Logic. 

What industry innovation will capture the most attention in 2020?

With an industry that has been driven heavily by regulation over the last few years it will be good to see some new innovation.  I think data driven initiatives will be big in 2020, with the complexity of regulation and a focus on driving efficiency we have to look to key areas such as data and AI to take us through this next phase. This is something we have been working on at GiG and we are launching our real-time Data platform and AI products this year.

Which casino operator has impressed you the most in 2019/2020?

It’s a difficult question, I don’t think there has been one clear operator that has stood out, but many, for different reasons. Those that have adapted to the changing landscape or clearly identified a niche and have been a first mover where they see market opportunities have been the most successful in 2019.  We have seen some good success stories on the GiG platform this year, a few clients have stood out, those that have shown a clear strategy and good operational set-up have enjoyed the most success.

Also those who have embraced responsible gaming and incorporated this into their Marketing and lead communications like Mr Green, I think this is a smart way and in fact the only way to lead with Marketing communications in the current climate.Those that adapt and incorporate this early on will be in a more advantageous position as more regulated markets follow suit.

What casino partnership has stood out in the past 12 months?

William Hill’s acquisition of Mr Green was a great move for the UK heavyweight.  Mr Green has a great brand and strong foothold in Scandinavian and European Markets.  It allows WH to diversify outside of the UK. As with any acquisition it’s not purely about the global footprint but how you gain synergies and economies of scale under one Group.  It will be interesting to see how this works out.

Which parts of the conference agenda have caught your eye?

All of the sessions look interesting, specifically the Live Casino and Slot sessions.

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