With only a couple more days to go, SBC has been continuing to catch up with the event sponsors for our inaugural SBC Digital Summit to find out what they are most looking forward to.
Golden Race’s Martin Wachter pointed out that virtual sports can help fill the void left behind from live sports cancellations, and the interest in virtuals will not be a short-term thing.
What are you looking forward to at the SBC Digital Summit?
We are looking forward to meeting top quality executives of the industry to explain the advantages of our new games and solutions, exchange ideas and impressions on current trends and discuss the best business opportunities.
This is a great opportunity to show the industry what our brands can do for them. We are attending with five virtual stands: Golden Race, our slot division Spinmatic, our live games brand HollywoodTV, and our partners: the sports betting platform Novusbet and sports data feeds provider Oddsdealer.
On the other hand, it will also be very interesting to test how these types of events can be done virtually, which is of great help in the current situation where so many gaming summits had to be cancelled.
What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?
Virtual sports, of course. With the real sports void, virtual sports are the best option to cover losses. Even before the outbreak, we observed amazing numbers for virtual sports, with 15% to 20% of the monthly profits in average generated at a betting shop were driven by virtual sports in the European market.
But now the demand from players has grown even more, for example, we see a 74% growth on Golden Race online tickets selling in virtual sports bettings. We know that this trend will not be a short-term thing, but a full change for our industry from now on, since players will be more familiarised with virtual games and will keep demanding them.
What are you promoting at SBC Digital Summit?
We have an upgraded version of our online betting solution that we will be presenting at the virtual exhibition. We will also present detailed information about our latest virtual sports games and our award-winning virtual football league offer. Finally, we will also share full details about our complete All-in-One Solution, that includes Spinmatic slot and bingo games and HollywoodTV live games.
Which operator has impressed you the most in 2020?
Anyone who has taken the opportunity of this situation to grow and who steadily improves its products with the latest technology to offer realistic and immersive experiences to its customers.
What sports betting partnership has stood out in the past 12 months?
We have signed more than 100 partnerships, just during the last month! So I couldn’t pick up one partnership in a whole year. We are very proud to be chosen and to choose the very best operators and platforms to continue to grow in different markets and be able to offer more complete solutions to everyone.
Which parts of the conference agenda have caught your eye?
I think every conference topic seems to be very interesting and very well selected, according to the times we are living.
