Green Jade Games: Operators must differentiate their proposition in such a crowded market place

Catching up with our sponsors ahead of next week’s CasinoBeats Malta Digital, Green Jade Games’ CCO Mark Taffler told SBC that he will be using the event to showcase the work that Green Jade is doing, including their Slots, Knock out Slots and Arcade Skill games.

With less than a week to go, CasinoBeats Malta Digital will bring together the industry’s leading figures to discuss some of the hot topics in the gaming sector, and to showcase their innovative products.

What are you looking forward to at CasinoBeats Malta Digital 2020?

Many things. Firstly that this is the premium industry show, and its first time online, so that will be exciting, on top of that we’re looking forward to hearing the latest and greatest from our industry! And of course sharing with everyone what Green Jade is all about!

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

It is impossible to give a catch all answer to this question, as all businesses are different, for example if you had sportsbook – you can’t do anything about that ( other than promote more heavily on your casino and use good cross sell games like Jade Puzzle) but really we have been blessed in this industry and we have not been as hard hit as many other industries, therefore we should be grateful, and continue to work hard.

What are you promoting at CasinoBeats Malta Digital?

Arcade Skill Content. This is our passion. We have 3 types of content – Slots, Knock out Slots and Arcade Skill. The Knockout and Arcade Skill content allow the players to have a chance of influencing the outcome – mixed with standard RTP. Super exciting!

What industry innovation will capture the most attention in 2020?

Anything that is genuinely innovative and not just iterative

Which operator has impressed you the most in 2020?

Every operator impresses us as they manage to differentiate their proposition in such a crowded market place.

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