This September, 25,000 industry professionals will set off for one of the most highly anticipated industry events of the year, the inaugural SBC Summit, held at the iconic Feira Internacional De Lisboa.
From September 24th to 26th, delegates will have the opportunity to gain invaluable insights into topics surrounding iGaming, sports betting, affiliation, and player protection, among others. Enhancing the educational experience, dedicated market-focused panels will examine the global impact of these key industry verticals, with a particular emphasis on major markets such as the UK, North America, Latin America, Europe, and Asia.
To highlight the truly global reach of the upcoming SBC Summit, we have compiled an overview of every major market featured across the agenda. We will include all the key panels for each region, the topics set to be discussed, and the reasons why attending these panels is crucial for gaining a better understanding of the industry.
The UK
Taking place on the first core day of the event, the conference session “Spotlight on the UK White Paper: How Far Do Proposed Regulations Go for Players and Operators?” will explore the most effective methods for operators to successfully navigate heightened regulatory scrutiny.
Additionally, the panel will look ahead to the upcoming 2024 White Paper, the largest data project on responsible gambling in the world to date, discussing its impact on the industry and the lessons that can be learned.
The second core day of the event will host a dedicated ‘UK: Leaders Panel’, set to take place on the Super Stage. The panel, which will feature operator leaders such as Per Widerstrom (CEO, Evoke), Steve Birch (CCO, Sky Betting & Gaming), Savvas Fellas (Founder & CEO, MrQ) and Vlad Kaltenieks (CEO, BoyleSports), will discuss changes to market dynamics driven by international expansion, the latest trends in safer gambling regulation, and key strategies for sustained growth.
If you are an operator interested in learning more about the ramifications of the upcoming White Paper, alongside the wider UK market, contact Jonathan Whelan (Director of Relationships – Europe), Louise Beyer Mouton (Senior Operator Relationship Manager) or Sabrina Sammut (Relationship Manager) to secure your place at SBC Summit.
Stay informed about the latest regional developments through SBC News.
Europe
Day two of SBC Summit will feature leading European operator CEOs Gustaf Hagman (CEO, Leovegas) and Neal Menashe (CEO, Super Group) on the ‘Europe Leaders Panel’. This panel will discuss the potential regulatory upheaval associated with nine general elections within the region. They will also share strategies for operators seeking efficient ways to reorganise and reorient, and collaborate with regulators to adhere to compliance measures across multiple markets simultaneously.
The panel ‘UEFA Euro 2024: What Did We Learn?’ will see industry experts discuss the impact of Euro 2024 on financial strategies and betting approaches and examine the broader impact of football tournaments on the industry. Additionally, the panel will reflect on notable market shifts that occurred during the tournament and analyse the responses from bookmakers.
Wrapping up the second day of the conference is the panel titled ‘Finland: The Next Big Player in Europe?’ Known for having one of the world’s highest per-capita gambling markets, this session will feature industry experts discussing Finland’s regulatory timeline, the anticipated regulatory framework, and the opportunities for brands looking to enter this market.
Focusing on one of the most promising new European markets is the panel titled ‘The Affordability Question in Player Protection: Stories From Scandinavia’. During this panel, industry experts will seek to explore the ramifications of the soon-to-be-published UK White Paper, by looking at the current state of Scandinavia, in which certain attributes such as loss limits, are already established compliance tools. Additionally, the panel will explore whether the introduction of affordability checks and loss limits will hinder or enhance market and industry growth.
The panel named ‘Eurasia Leaders Panel: Transcontinental Talent’, will center on the burgeoning iGaming industry in the region, as well as newly regulated markets that are attracting significant investment, talent, and industry attention. This panel will provide crucial insights for operators, affiliates, and suppliers engaged in cross-continental operations, focusing on key growth strategies.
If you would like to attend SBC Summit to widen your depth of knowledge on European markets, contact Jonathan Whelan (Director of Relationships – Europe), Louise Beyer Mouton (Senior Operator Relationship Manager) or Sabrina Sammut (Relationship Manager) to secure your place at SBC Summit.
Stay informed about the latest regional developments through our specialised news publications SBC News and SBC Eurasia.
North America
On Tuesday, 24th of September, the sports betting zone will host the panel ‘Betting on Politics: US Presidential Election’. During the session, industry experts will share insights into how operators are preparing for the election, the impact of the election on the industry and how political elections differ from major sporting events.
The second core day of the event will feature a variety of North America-focused panels, commencing with the panel titled ‘You Say Tomato: Player Protection in the US vs Europe’. During this insightful panel, European and North American experts will discuss the nuances of approaches to player protection between these markets. The panel will explore whether there are lessons to be learned from the newly established North American markets, whilst also predicting future convergences and divergences.
Continuing the focus on player protection, the panel titled ‘Can Compliance Influence Regulation in the US?’ will delve into the significance of proactive regulatory frameworks in shaping the industry’s future. Experts will explore how robust compliance measures can underpin responsible practices and discuss the pivotal role of preemptive regulations in cultivating a sustainable and innovative landscape for the US market.
The panel ‘North America Leaders Panel: Is the Goose Still Golden?’, will gather industry CEOs such as Kresimir Spajic (CEO, Betfred USA) and Michael Moskowitz (CEO, Northstar Gaming), to reflect on the last few years of the North American market. The panel will cover the future potential of the market, the prospects for California, the challenges faced by latecomers in the competitive market, and strategies for fostering growth among new entrants and existing players.
The final North American-focused panel titled ‘Understanding a $50bn Industry: A Focus on Tribal Gaming,’ aims to provide delegates with a comprehensive overview of Tribal gaming. Discussions will cover essential aspects for new operators collaborating with tribes, the impact of hybrid online and brick-and-mortar betting on the tribal landscape, and successful partnerships between commercial and tribal operators.
If you are an operator who would like to expand your knowledge of the North American market and would like to attend the upcoming SBC Summit, contact Kelli Weaver (VP Relationships – Americas) and Matt Hockenjos (Relationship Manager – Americas) from our US-based relationship team.
Stay informed about the latest regional developments through our specialised news publication SBC Americas.
LATAM
On day two of SBC Summit, the panel titled ‘LatAm: Leaders Panel’, will bring together C-Level executives operating in Latin America, to provide insights into navigating shifting regulatory restrictions. The panel will feature industry heavyweights Gonzalo Perez (CEO, Apuesta Total), Zeno Ossko (CEO, Betwarrior), Xabier Maribona (CEO, Retabet Group) and
Aviv Sher (CEO, Codere) as they delve into how to operate efficiently between markets with varying regulations, and strategies for land-based and online operators to ensure regulatory adherence across markets.
On the final day of the event, the panel ‘Futbol in LatAm: What’s Next for Commercial Partnerships?’ will delve into the dynamic and thriving Latin American sponsorship market. The panel will explore anticipated industry challenges and the potential impact of regulatory hurdles on brands. Additionally, the panel will examine significant marketing opportunities presented by Copa America, highlighting its potential for clubs to attract new fans, secure sponsors, and foster growth.
If you are an operator who would like to expand your knowledge of Latin American markets by attending the upcoming SBC Summit, contact Lucía Mouriño (VP Relationships – Latinoamérica).
Stay informed about the latest regional developments through our specialised news publication SBC Noticias.
BRAZIL
Kicking off the Brazilian-focused panels is ‘Boom in Brazil: Reporting from South America’s Formerly Sleeping Giant’. The panel will witness regional C-Level executives such as Livia Troise (CEO, Betmais), Alex Fonseca (CEO, Superbet), Andreas Bardun (CEO, KTO Group), Rafael Marchetti Marcondes (Chief Legal Officer, Rei do Pitaco) reflect on the advancements in the Brazilian market. They will discuss the impact of early movers and explore broader successes, setbacks, and future strategies for the largest market in South America.
Opening the second day is the panel ‘Payment Familiarity in Brazil: The Path to Successful Regulation.’ This educational session will delve into Brazilian payment platforms, with a particular focus on the success of Pix. Expert panellists will discuss Pix’s significance for iGaming operators aiming for growth and seamless user experiences. They will also share strategies for leveraging payment platforms to navigate regulatory challenges successfully.
If you are an operator who would like to expand your knowledge of the Brazilian market by attending the upcoming SBC Summit, contact Lucía Mouriño (VP Relationships – Latinoamérica).
Stay informed about the latest regional developments through our specialised news publication SBC Noticias Brasil.
AFRICA
The panel titled ‘Africa: Leaders Panel’ will explore the enormous potential of the African betting market. With already established markets such as Nigeria and South Africa leading the way, the panel will question whether regulation will deter or entice incoming operators. Moreover, the panel will also look at the homegrown players already establishing themselves in the region and discuss how Africa will chart its course to growth and prosperity.
ASIA
Set to commence on the Leaders Stage on the first core day of the event, the ‘Asia: Leaders Panel’ will delve into the dynamic online gambling landscape in Asia. Amidst shifting legislative frameworks, the panel will examine the strategies that operators are employing to cultivate new avenues of growth and prosperity in the region.
ROUNDTABLES
In addition to region-focused session panels, SBC Summit’s conference will also feature a host of dedicated roundtable sessions.
This unique format provides delegates with the opportunity to collaborate, exchange ideas and discuss pressing industry topics with industry peers. The roundtable sessions will focus on global markets, with each table moderated by a regional expert.
Global markets set to be discussed include the USA, Canada, Brazil, LATAM, Philippines, Germany, Africa, UK, India and Portugal.
GLOBAL MARKETS LOUNGE
Exciting news for SBC Summit attendees: we’re introducing the ‘Global Markets Lounge’!
The concept of the lounge is to provide a dedicated networking space, serving as the ideal hub for suppliers, operators, affiliates, regulators, and other stakeholders to exchange market insights, connect with industry peers, and learn from regional experts.
Global markets set to be explored across the core days of the summit include Canada, USA, Brazil, UAE, Italy, Latin America, Philippines, Germany, Africa, UK, India and Portugal.
The format features an opening address from a regional expert followed by 45-minute, market-specific meet-ups to discuss the relevant market, fostering valuable interactions and opportunities for knowledge-sharing.
FINAL THOUGHTS
SBC Summit 2024 will provide an ideal platform for delegates to gain invaluable insights and deepen their understanding of key global markets. Through a plethora of educational formats such as conference sessions, roundtable discussions, and the Global Market Lounge, attendees will have abundant opportunities to expand their knowledge and enhance their presence in critical markets worldwide.