Key Tracks and Panels: Your SBC Summit Americas 2025 Cheat Sheet

There are over 70 educational sessions planned for SBC Summit Americas. 

That’s right (we counted them one by one, so it’s actually 74 sessions, to be exact!) 

Speaking of impressive numbers, expect to see 250+ speakers on stage! 

The sheer volume is a testament to how much effort has gone into making this event more than just networking and product showcases. 

There Will Be 6 Tracks in Total

If you’re worried that combining SBC Summit North America and SBC Summit Latinoamérica means we’ll lose focus on the markets that matter most to you, let me stop you right there. That’s definitely not the case.

The 2025 agenda is designed to bring you the best of both worlds with six dedicated tracks that cater to North America, LATAM, or a mix of both. Here’s the breakdown:

• North America iGaming
  All about the U.S. market, running Wednesday, May 14.
• LATAM
  Fully focused on Latin America, happening Thursday, May 15.
• Leaders
  A mix of North American and LATAM experts, diving into leadership insights. Runs across both days, May 14 & 15.
• Affiliate Leaders Summit
  Covers affiliation and marketing, with panels tailored to the U.S., LATAM, and lessons both regions can learn from each other. Happens both days, May 14 & 15.
• Payment Expert Summit
  Everything payments, compliance, KYC, AML, and fraud—spanning North and South America. Running both days, May 14 & 15.
• Tribal Symposium
  Dedicated exclusively to Tribal gaming, held on Thursday, May 15.

Pro tip: Check the floor plan before you find yourself running in circles looking for the right conference room! There are 5 conference rooms, and here’s the easiest way to find them: they’re always in the corners or along the outer walls—never in the middle of the conference hall. So, if maps aren’t your thing, just stick to this tip, and you’ll be fine! 

When the event app launches, you’ll be able to use the on-site navigation tool to get yourself to the right place.

The Hottest Panels to Watch

Of course, this is super subjective and depends on what you’re looking to learn, but let’s be real—some content is undeniably HOT. Here are our top 6 picks (one from each track)!

LATAM Leaders – Beyond Brazil: Balancing Growth Across LATAM’s Other Markets

Brazil’s booming market has become the center of attention for global and LATAM operators alike. But with so much focus on Brazil, how can we ensure smaller markets across the region aren’t left behind? This panel will explore strategies for operators to thrive in Brazil while also investing in and growing opportunities in other LATAM markets. 

📍 Location: Leaders track
📅 Date: Wednesday, 14 May 2025
⏰ Time: 1:15 PM – 2:00 PM EDT

Pivoting to Sweeps

Can sweepstakes betting shake things up for U.S. casinos? It’s already been a hit in sportsbooks by offering free entries and prizes, all while staying within legal limits. It’s great for boosting engagement, but could it also be the secret to growing the market and staying on the right side of state laws?

📍 Location: North America iGaming track
📅 Date: Wednesday, 14 May 2025
⏰ Time: 11:45 AM – 12:30 PM EDT

SEO for Affiliates: the New Bag of Tricks

Affiliates are always finding new ways to stay ahead in search rankings. From AI tools to Parasite SEO, what’s the next big thing? This session will dive into fresh strategies to help you stand out. Whether you’re working in regulated, grey, or black markets, you’ll pick up creative tips to stay competitive. 

📍 Location: Affiliate Leaders Summit track
📅 Date: Wednesday, 14 May 2025
⏰ Time: 11:00 AM – 11:45 PM EDT

Payments Leaders – Blocking bad customers while streamlining good transactions   

This panel dives into how the gambling industry can block fraudsters without making things harder for genuine players. How do you strike the right balance between security and a smooth user experience? What new tools are out there to fight fraud? And is tighter security always worth the trade-offs? 

📍 Location: Payment Expert Summit track
📅 Date: Wednesday, 14 May 2025
⏰ Time: 14:00 AM – 15:00 PM EDT

All eyes on the Andes: what is to come?  

The Andes is a growing hotspot for iGaming, sports betting, and land-based casinos, with markets like Colombia, Peru, Chile, and Ecuador leading the way. Ecuador just launched online sports betting, and Chile might regulate iGaming soon. What’s next for the region? Can other countries learn from Colombia’s success? 

📍 Location: LATAM track
📅 Date: Wednesday, 14 May 2025
⏰ Time: 14:00 AM – 15:00 PM EDT 

Tribal Leaders: USA welcomes the World   

With the FIFA World Cup in 2026 and the LA Olympics in 2028, tourism in the U.S. is about to boom. This panel looks at how tribal gaming can make the most of it. How can tribal casinos attract these new visitors and keep them coming back? Should they focus on long-term strategies or protecting current revenues?

📍 Location: Tribal Symposium track
📅 Date: Wednesday, 14 May 2025
⏰ Time: 14:00 AM – 15:00 PM EDT 

Helpful Information for Attendees

• You can find the full conference agenda here: SBC Summit Americas Agenda.
• Each panel has a flag icon next to it, showing the language it will be held in (English, Spanish, or Portuguese). All panels will have real-time translation available in all three languages. Headsets will be provided in each conference room, so you’re free to attend any session you like.
• To stay organized, use the “Add to Calendar” button next to each panel title on the agenda page. This makes it easy to keep track of the sessions you don’t want to miss.
• Once the event app, SBC Connect, launches, you’ll also be able to favorite your top sessions there (a great option for those who like to keep everything in one place).
• Conference content will be available on-demand to all SBC Summit Americas attendees, even those with Expo+ tickets. A couple of weeks after the event, you’ll receive an email letting you know when the content is live on the SBC Connect app.

Interested in speaking at the event? 

It’s possible if our conference producers find your profile to be a good fit. The best way to find out is by applying through the form on our website.

Get Your Ticket to SBC Summit Americas

Early Bird Deal (Full Event Pass): Gain access to all conference sessions, the expo floor, networking events, and evening parties. Get your Full Event Pass with an Early Bird deal at $400 (ends March 17).

Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.

Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.