Knup Solutions: Content has, and always will be, king

With the inaugural Betfest 2021 due to take place this weekend, we’ve been sitting down with our event sponsors to discuss what it is they’re most looking forward to at the event. 

Speaking to SBC Events, Ryan Knuppel – Founder & CEO of Knup Solutions – explains why he believes that ‘content has always been, and will continue to be, king’ in the sports betting space before giving us a sneak peak into what they’re promoting at the event.

What are your predictions for the sports betting industry in 2021? 

The sports betting industry will continue to grow exponentially in 2021. Specifically in the US, I’d venture to say another 5-10 states will come on board for legalized sports betting. We will continue to see major media sites & outlets be acquired to give companies a headstart in that space. Content always has been, and will continue to be, KING in this space.

What are you promoting at Betfest 2021?

Sports Betting content (articles, blogs, news, picks, previews), sports betting social media content, gambling domains, iGaming consulting & advising

What industry innovation will capture the most attention in 2021? 

I believe video content will continue to be developed and integrated into this space in 2021. Integrating that into textual content will become the norm and set sites & brands apart from the rest.

Which operator has impressed you the most over the last 12 months? 

William Hill

What partnership has stood out in the past 12 months? 

Better Collective acquiring Action Network

Which parts of the Betfest 2021 agenda have caught your eye?

Honestly the entire agenda really looks amazing to me. Specifically, I’m interested in hearing about the state of the industry. Panels such as: Sportsbooks in Team Venues, League & Team Partnerships, Starting a Business — have caught my eye.

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