Knup Solutions: We must be at the forefront of the US data evolution

The use of data in the US is constantly evolving, and according to Rodney Knuppel, Director of Business Development at Knup Solutions, it is fundamental that companies remain on the cutting edge of that data evolution.

Speaking to SBC Events ahead of the Betting on Sports America – Digital, which takes place from 1-2 December, Rodney Knuppel has plans to bounce his ideas off of those from other industry experts as Knup Solutions will be promoting their iGaming and sports betting content creation services.

What are you looking forward to at the Betting on Sports America – Digital?

I enjoy talking with others in the community and hearing their accomplishments, along with the daily changes and needs of their companies. It’s always fun to bounce ideas off those that know the industry the best!

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

Stay the course. Keep controlling what YOU can control!

What are you promoting at Betting on Sports America – Digital?

We offer iGaming and sports betting content creation services specifically for the US market. Knup Solutions also owns one of the largest iGaming domain name marketplaces in the world. Finally, our leaders provide advice + consulting to startups and businesses in this emerging iGaming + Sports Betting Industry.

What industry innovation will capture the most attention in 2020?

I am always amazed with the enhanced data and the use of that date within sports betting. Then, how that data changes (for the better) how companies operate. I think it is fascinating to watch and follow closely. We always like being on the cutting edge of this data!

Which operator has impressed you the most in 2020?

There are so many that are impressive, but we have been very pleased with our relationships with William Hill and BetRivers/Sugarhouse. They have always been very receptive to anything we have needed from them, and they continue to roll out fantastic products!

What partnership has stood out in the past 12 months?

There is not one over the other, but being a huge part of the Sports Betting Community, I am thrilled almost daily when I see partnerships that benefit both sides. It’s awesome to see, and makes being a big part of the sports betting community even more exciting. Even more so, as the march for legalization all across the United States continues!

Which parts of the conference agenda have caught your eye?

I am really excited for the Sports Betting 101 and the Show me the Money Investment in Betting. Finally, we LOVE to talk to others in the industry and hear their thoughts so all the people attending have our eyes!

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