With its diverse and expansive sports offerings, passionate player base, and dynamic patchwork of unique markets, North America is, for many, truly the ‘Land of Opportunity’.
However, with strict and shifting regulations, emerging technologies, and evolving player behaviors, it has never been more crucial for industry stakeholders to stay ahead of the region’s latest developments.
Thankfully, the upcoming SBC Summit Americas has you covered.
Providing a sharp focus on North and Latin America, the event—set to take place on May 13-15 in Fort Lauderdale, Florida—will unite 10,000 professionals from across the Americas for three days of learning, networking, and deal-making.
For those looking to make waves in the U.S. of A, consider this essential reading—as we provide a breakdown of the must-attend North America-focused panels taking place during the event.
From the latest regulatory developments to cutting-edge innovations in sports betting and casinos, we’ll spotlight the key discussions shaping the region—helping you navigate the agenda and streamline your learning experience.
Let’s take a look.
Link to the conference agenda.
Sports betting leaders: AI vs Sportsbooks: What are the odds?
🕒 Time: 11.00 – 11.45
📅 Date: Wednesday, May 14th, 2025
📍 Location: Conference Room 1 (Leaders Track)
Artificial Intelligence has quickly become the defining technology of this generation—but like any powerful tool, its implementation comes with both significant advantages and notable challenges.
A must-attend for all sportsbook operators and providers, this panel will explore the pros and cons of leveraging AI technology. It will examine whether sportsbooks should resist AI in hopes of preserving traditional betting experiences and bettor trust, or embrace it to enhance odds-making, personalization, and operational efficiency.
Key Questions This Panel Will Tackle:
- How can sportsbooks integrate AI without losing the human element? Finding the balance between automation and maintaining bettor’s trust and engagement.
- What are the biggest risks of over-relying on AI for odds-making? Identifying potential pitfalls of relying solely on artificial intelligence.
- What value does AI hold for the industry? Exploring the various ways AI has improved day-to-day operations.
Looking for the latest insights on sports betting in North America? Consider these panels:
- FIFA World Cup 2026: How Does North America Prepare?
- Sports Teams Leaders: Amateur, Collegiate & Professional, Should the Goalposts Move?
- Paid Fantasy Sports & Sports Betting: Legislation & Regulation Differences
- The State of Fantasy Sports in America
The SAFE Bet Act: Balancing Federal Standards and State Autonomy
🕒 Time: 14:00-14:45
📅 Date: Thursday, May 15th, 2025
📍 Location: Conference Room 3 (Payment Expert Summit)
Last September, Representative Paul D. Tonko introduced ‘The Supporting Affordability and Fairness with Every Bet Act’ (SAFE Bet Act) into the U.S. House of Representatives aiming to establish federal oversight of sports betting in North America.
Crucial for operators and payment providers, this panel will break down the key elements of the proposed act. Expect valuable insights on navigating potential advertising restrictions, affordability checks, AI limitations, and how brands can comply with both state and federal regulations whilst still driving growth.
Key Questions This Panel Will Tackle:
- How will the SAFE Bet Act impact state operators? Examining the challenges and opportunities for operators in states with strict existing regulations.
- What do the proposed ad restrictions and affordability checks mean for the industry? Understanding the potential effects on marketing strategies, player acquisition, and compliance.
- Will state-based regulation still apply under the SAFE Bet Act? A deep dive into the complexities of the proposed regulatory framework.
Looking for expert insights on North American payments and regulation? Check out these panels:
- Limiting Bettors: Has it Worked?
- Acquisitions Update: Movers Since the Last Shake-Up
- What Happens When Lawmakers Change the Rules?
- Navigating Cross-Border Challenges: The Impact of Regional Fragmentation and Innovative Payment Systems
Pivoting to Sweeps: The Impact of Social Casinos
🕒 Time: 11:45-12:30
📅 Date: Wednesday, May 14th, 2025
📍 Location: Conference Room 2 (North America track)
Thanks to its ability to operate outside traditional regulatory frameworks, deliver exciting prize opportunities, and engage users through a free-to-play model, sweepstakes betting has become a major success story for North American sportsbooks.
Ideal for operators and game providers looking to bolster their gaming offerings, this panel will explore whether sweepstake betting can be also successfully applied to North American casinos. Discussions will offer key strategies on how sweepstake casinos could boost user engagement and remain compliant.
Key Questions This Panel Will Tackle:
- How can sweepstakes free-to-play models overcome regulatory hurdles? A look at compliance strategies and the potential for increased scrutiny as the model gains traction in the casino space.
- What are the biggest challenges in integrating sweepstakes betting into casinos? Identifying key obstacles and solutions to ensure sustainable growth and success.
- What factors have driven the success of sweepstakes betting in sportsbooks? Examining lessons learned and how casinos can adapt this model to enhance engagement and profitability.
Interested in how traditional gaming verticals are evolving? Don’t miss these panels:
- Introducing eSports: Getting Bettors Through the Door
- Igaming leaders: Omnichannel Strategy for Enhanced Customer Experience
- CRM Strategies: Harnessing Gamification and AI to Drive Loyalty
- Lotteries: a Road to Relevance?
Affiliate Leaders: UX, Marketing, and Retention in the War for the Next 5 Years
🕒 Time: 14:00-14:45
📅 Date: Wednesday, May 14th, 2025
📍 Location: Conference Room 5 (Affiliate Leaders Summit)
The digital age has given bettors unprecedented access to information, gaming options, and data—making today’s players more sophisticated than ever before!
Perfect for affiliates looking to break into or grow their presence in North America, this panel will explore future innovations in affiliate marketing. Expect expert practical tips on leveraging innovative technologies to enhance acquisition and retention rates, make your content and offers more engaging, and gain an edge over competitors.
Key Questions This Panel Will Tackle:
- How can affiliates stand out in a crowded market? Strategies for differentiation when multiple brands compete for the same audience.
- How can affiliates use technology and data to personalize offers? Leveraging new technologies to better engage bettors and enhance user experience.
- What acquisition and retention strategies are best to engage savvy bettors? Effective approaches to attracting and retaining players who prioritize value and returns.
Are you an affiliate looking to enhance your offerings? Check out these panels:
- Visibility 101: SEO, Acquisition, and Innovation for Affiliates
- The Regulation of Social Media x Influencers in Betting: Is Prevention Possible?
- Data-Driven Strategies: Empowering Affiliates & Operators to Understand Customers Across Channels
- Adapting Growth Strategies: M&A and Beyond for Affiliates
Tribal Leaders: What’s the Impact of Gaming on Indigenous Communities?
🕒 Time: 12:30-13:15
📅 Date: Thursday, May 15th, 2025
📍 Location: Conference Room 2 (Tribal Symposium)
Over the past 25 years, tribal gaming has experienced a remarkable rise in influence and popularity, with many tribes now expanding into the commercial gaming sector and turning their attention toward the growing iGaming landscape.
This panel offers a reflective look at the influence and evolution of tribal organizations over the past two decades. Considered essential viewing for anyone involved or interested in tribal gaming, it will feature expert insights into the unique regulatory frameworks that shape tribal operations, along with practical advice on building strong, mutually beneficial partnerships with tribal communities.
Key Questions This Panel Will Tackle:
- What are the biggest challenges and opportunities for tribes expanding into commercial gaming and iGaming? Exploring the risks, rewards, and opportunities for tribal operators entering new markets.
- How do tribal gaming regulations differ from commercial gaming laws? Understanding key legal distinctions and what operators must know before forming partnerships.
- How can operators build successful, mutually beneficial partnerships with tribal gaming organizations? Best practices for collaboration that respect tribal sovereignty while driving business growth.
Interested in Tribal Gaming in North America? Don’t miss these panels:
- What kind of Teamwork Will it Take to Make California Happen?
- Tribal Partnerships – from Land-based to Online
Final Thoughts
The North American market presents a wealth of opportunities for the industry, so it’s only fitting that the SBC Summit Americas agenda dedicates an entire educational track to the region.
But North America’s influence on the conference goes well beyond a single track.
Delegates will find region-specific insights woven throughout multiple tracks—including leadership, payments, affiliates and more—highlighting just how central this market is to the industry’s future.
Whether you’re looking to break into North America or strengthen your existing presence, the SBC Summit Americas conference agenda offers the strategies, insights, and connections to help you succeed.
Get Your Ticket to SBC Summit Americas:
Group Pass (3+)(Full Event Pass): For groups of three or more, you can gain access to all conference sessions, the expo floor, networking events, and evening parties for just $500 per person. Get your Group Pass here.
Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.
Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.