nanocosmos: Player engagement is driving the sports betting conversation

According to Oliver Lietz, CEO of nanocosmos, true audience engagement as well as immersive audio and video experiences are driving the conversation around sports betting. And as we enter 2022, these engagement functions will likely continue to be a main focus for sports betting companies.

Sponsoring the iGaming Americas conference track, the nanocosmos CEO explained the reasons why he believes an award-winning interactive live streaming solution – such as nanoStream Cloud – will capture the industry’s attention in 2022, before expressing his excitement over being an event sponsor for the first time.

What are you looking forward to at SBC Summit North America? 

First and foremost it’s very exciting to be joining the event as sponsor for the first time. 

We are the provider of an award-winning interactive live streaming solution that has a proven track record in the iGaming world, a partnership with SBC is a natural step for us.

Due to the pandemic, online business models have grown exponentially across several industries, but especially for betting. It is exciting to see how different technologies have evolved, to follow this trend, support businesses performing well accordingly and share our expertise. Since interactive live streaming is one of the key elements for online betting, we look forward to seeing how operators have been responding to current requirements for interactive live video streaming such as ultra-low latency, scalability and mobile-first technologies.

What are you promoting at Summit North America? 

nanocosmos has more than 20 years of experience in the broadcasting and media industry. With interactive live streaming taking the center stage across several industries, especially betting and gaming, we are excited to promote true audience engagement.

Our solution nanoStream Cloud enables live streams to be delivered around the world at ultra-low latency. To respond to the complex requirements and make them easy to use, we provide an end-to-end solution, so customers can focus on their business ensuring the best experience for their end users. 

nanoStream Cloud is an interactive live streaming platform, set up to respond to global business demands: live streams can be delivered to any audience size, over any network, to anywhere in the world and on any mobile or desktop device. 

What new technology do you feel will have the biggest impact on sports betting?

True audience engagement and immersive audio and video experiences are driving the conversation. With that being said, I believe interactive live streaming will remain a trending topic in the sports / betting industry, especially considering the wide range of possibilities it enables. 

Besides empowering true audience interaction, interactive live streaming platforms such as nanoStream Cloud can directly impact operators’ business intelligence by providing insights and analytics regarding the live streams.

Which parts of the conference agenda have caught your eye? 

As a technology provider for iGaming operators, we are very much interested in the iGaming Conference Track, which we are also sponsoring. 

Unfortunately, due to the pandemic, we won’t be attending the conference in person, but we are glad to connect with other attendees online or by email at [email protected].

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