Neosurf: The innovation of a simple user experience

In the multi-dynamic world of the modern betting space, simplicity is key to delivering a socially responsible and effective user experience.

That was according to Andrea McGeachin, CCO at Neosurf, who argued that simplicity is a key driving force behind innovation. She also highlighted the benefits of attending Betting on Sports Europe, where the firm is serving as a sponsor.

What makes Betting on Sports Europe stand out as an event?

The informal approach, quality attendees, great panel discussions and even though I am a football supporter the venue is good too:).

How are you preparing for the upcoming World Cup?

Preparation will exist in the retail stores that are allowed to promote.

What industry innovation will capture the most attention in the next 12 months? 

The simplest user experience that delivers what is required for social responsibility and KYC sharing and traceability whilst maintaining good conversions for the right players. 

What core challenges do you help solve for your customers/partners? 

Regulation and user experience = Conversions.

Who have you especially enjoyed working with over the past year?

Prinsix, Privalgo, 4-Stop, Entain, Flutter group and Kindred.

What are you hoping to learn from the conference at Betting on Sports Europe?

We’re always interested in seeing what other operators and vendors are doing in a World Cup year. A particular focus for us is always learning about operators’ mobile and front-end needs and how we can support their strategies.

Clovio on Getting Personal with the Audience
23 Jul | Events | Ellis Davis
'As the SBC Summit Lisbon approaches, SBC and Affiliate Leaders had the opportunity to sit down with Heleen Lambrecht,...
Read more
Everything you need to know about the upcoming SBC Summit Latinoamérica
22 Jul | Events | Ellis Davis
'Whether you're a first-time attendee or a seasoned participant, industry events can be overwhelming. From understanding...
Read more
Laura Petrauska, BET99: overcoming the saturation of simple slot gameplay
22 Jul | Events | Ellis Davis
'Online casino developers and operators are in a constant battle to balance innovation with familiarity, hoping...
Read more
Temur Mikeladze: West must understand Eastern gambling’s shifting interplays
22 Jul | Events | Ellis Davis
'The tectonic plates are shifting between Western and Eastern European gambling as noted by Temur Mikeladze, Chairman and...
Read more
Visit Raleigh Announced as Supporting Partner for Esports Leaders at ESI Lisbon...
19 Jul | Events | Ellis Davis
'ESI Events, Esports Insider’s events division, has announced Visit Raleigh as the Supporting Partner for the inaugural edition...
Read more
Laura Petrauska, BET99: maximising market trends without overwhelming players
19 Jul | Events | Ellis Davis
'Ahead of speaking at the upcoming SBC Summit in Lisbon, Laura Petrauska, Head of Casino at BET99, sat down with CasinoBeats...
Read more
Answering the frequently asked questions about how AdVantage will transform the Racing...
17 Jul | Betting on Sports | Becca Kocar
'SBC speaks exclusively with PA Betting Services’ Business Development Executive, Danny Speck, about AdVantage, their newest...
Read more
SBC Summit: Providing Invaluable Tools and Strategies for Casino and iGaming Innovation
15 Jul | Events | Ellis Davis
'As the casino and iGaming sectors evolve amidst the surge of digital gaming platforms and innovative...
Read more